3. Just Having A Website Isn’t Enough
• How does this fit into your communications
strategy?
4. Just Having A Website Isn’t Enough
• How does this fit into your communications
strategy?
• What it the mission of this website?
5. Just Having A Website Isn’t Enough
• How does this fit into your communications
strategy?
• What it the mission of this website?
• How can we measure if this is a success?
6. Just Having A Website Isn’t Enough
• How does this fit into your communications
strategy?
• What it the mission of this website?
• How can we measure if this is a success?
• Who is going to be in charge? (Avoid the
Lone Ranger syndrome but don’t die by
committee.)
7. Just Having A Website Isn’t Enough
• How does this fit into your communications
strategy?
• What it the mission of this website?
• How can we measure if this is a success?
• Who is going to be in charge? (Avoid the
Lone Ranger syndrome but don’t die by
committee.)
• What challenges are we going to face?
9. Commit the Resources
• “If you’re not committing resources to it that
means you don’t really want it.”
- Scott McClellan
• WordPress is free
• Cloversites (cloversites.com)
• Church Plant Media (churchplantmedia.com)
• Church Media Group (churchmedia.cc)
• Monk Development (monkdevelopment.com)
• Collision Media (collisionmedia.tv)
10. Commit the Resources
• “If you’re not committing resources to it that
means you don’t really want it.”
- Scott McClellan
• WordPress is free
• Cloversites (cloversites.com)
• Church Plant Media (churchplantmedia.com)
• Church Media Group (churchmedia.cc)
• Monk Development (monkdevelopment.com)
• Collision Media (collisionmedia.tv)
11. Commit the Resources
• Ditch the yellow page or newspaper ad.
• Are there other non-effective things you can
get rid of to fund the website?
12. Commit the Resources
• Ditch the yellow page or newspaper ad.
• Are there other non-effective things you can
get rid of to fund the website?
• Are you giving the people resources, too?
• Authority, tools, freedom, etc.
14. Avoid Content Overload
• The time you have someone's initial
attention when they come to your site:
43 seconds
15. Avoid Content Overload
• The time you have someone's initial
attention when they come to your site:
43 seconds
16. Avoid Content Overload
• People won’t sift through lots of text
• Keep the front page simple
17. Avoid Content Overload
• People won’t sift through lots of text
• Keep the front page simple
• Organize your content with the end user in
mind.
• What is a visitor looking for?
• What is a member wanting to do?
23. Help Visitors Know You
• 27% currently in a church less than a year
found it online.
24. Help Visitors Know You
• This is your first impression.
• Give them a feel for who you are.
• Answer the questions they might have.
25. Help Visitors Know You
• This is your first impression.
• Give them a feel for who you are.
• Answer the questions they might have.
• Make the basic information easy to find.
27. Keep Members Connected
• What do your members and regular
attenders want from the website?
28. Keep Members Connected
• What do your members and regular
attenders want from the website?
• Don’t be afraid to take a poll of your
congregation.
29. Keep Members Connected
• What do your members and regular
attenders want from the website?
• Don’t be afraid to take a poll of your
congregation.
• How does that mesh with your ministry
goals?
30. Keep Members Connected
• How are you making it easier for your
members to share your church with their
friends?
• Are you integrating
Facebook, YouTube, etc.?
32. Good Content Wins
• Keep information up to date.
• You’re more relevant to visitors.
• Members will use the website more.
• Consider decentralized updating with
review.
• Don’t let one ministry dominate the site
• Find a rhythm for updating.
• Doing nothing leaves a vacuum for the rest
of the internet to fill.
33. Good Content Wins
• Keep information up to date.
• You’re more relevant to visitors.
• Members will use the website more
• Consider decentralized updating with
review.
• Don’t let one ministry dominate the site
• Find a rhythm for updating.
• Doing nothing leaves a vacuum for the rest
of the internet to fill.
34. Good Content Wins
• Keep information up to date.
• You’re more relevant to visitors.
• Members will use the website more
• Consider decentralized updating with
review.
• Don’t let one ministry dominate the site.
• Find a rhythm for updating.
• Doing nothing leaves a vacuum for the rest
of the internet to fill.
35. Good Content Wins
• Keep information up to date.
• You’re more relevant to visitors.
• Members will use the website more
• Consider decentralized updating with
review.
• Don’t let one ministry dominate the site.
• Find a rhythm for updating.
• Doing nothing leaves a vacuum for the rest
of the internet to fill.
36. Good Content Wins
• Keep information up to date.
• You’re more relevant to visitors.
• Members will use the website more
• Consider decentralized updating with
review.
• Don’t let one ministry dominate the site
• Find a rhythm for updating.
• Doing nothing leaves a vacuum for the rest
of the internet to fill.
38. Tell Stories
• Stories are more compelling than a list of
facts.
• They give skin to the real impact and
change your church is having.
• Why? People trust word of mouth more
than an organization.
46. Don’t Fake It
• You can’t fake who you are.
• Your brand is the user experience when
they interact with you.
47. Don’t Fake It
• You can’t fake who you are.
• Your brand is the user experience when
they interact with you.
• Know the voice of your church.
48. Don’t Fake It
• You can’t fake who you are.
• Your brand is the user experience when
they interact with you.
• Know the voice of your church.
• Understand what your church looks like.
49. Don’t Fake It
• You can’t fake who you are.
• Your brand is the user experience when
they interact with you.
• Know the voice of your church.
• Understand what your church looks like.
• Can you deliver what you promise?
51. Design Matters
• You are not competing with the church
down the street, you’re up against Apple.
52. Design Matters
• You are not competing with the church
down the street, you’re up against Apple.
• Know the current trends in design.
• www.ministrycss.com
53. Design Matters
• You are not competing with the church
down the street, you’re up against Apple.
• Know the current trends in design.
• www.ministrycss.com
• Understand what your church looks like.
54. Design Matters
• You are not competing with the church
down the street, you’re up against Apple.
• Know the current trends in design.
• www.ministrycss.com
• Understand what your church looks like.
• Design for the end user and not for
yourself.
59. Mobile Has Growing Importance
• What does your site look like on an iPhone
or Android phone?
• Flash?
• Do your videos play?
60. Mobile Has Growing Importance
• What does your site look like on an iPhone
or Android phone?
• Flash?
• Do your videos play?
• Do you need a separate mobile site?
• If so, ask what are the most important
features for someone who’s using a
smartphone to connect with us.
62. SEO Is Confusing
• There is no magic formula
• DIY Tips:
• Have content worth linking to
• Don’t duplicate content word for word
• Use keywords you’re known for
• In written text, titles, urls, categories
• What about online yellow page
ads, Yelp, Facebook?
• Get on Google Places, Mapquest
63. SEO Is Confusing
• There is no magic formula
• DIY Tips:
• Have content worth linking to
• Don’t duplicate content word for word
• Use keywords you’re known for
• In written text, titles, urls, categories
• What about online yellow page
ads, Yelp, Facebook?
• Get on Google Places, Mapquest
64. SEO Is Confusing
• There is no magic formula
• DIY Tips:
• Have content worth linking to
• Don’t duplicate content word for word
• Use keywords you’re known for
• In written text, titles, urls, categories
• What about online yellow page
ads, Yelp, Facebook?
• Get on Google Places, Mapquest
65. SEO Is Confusing
• There is no magic formula
• DIY Tips:
• Have content worth linking to
• Don’t duplicate content word for word
• Use keywords you’re known for
• In written text, titles, urls, categories
• What about online yellow page
ads, Yelp, Facebook?
• Get on Google Places, Mapquest
66. SEO Is Confusing
• There is no magic formula
• DIY Tips:
• Have content worth linking to
• Don’t duplicate content word for word
• Use keywords you’re known for
• In written text, titles, urls, categories
• What about online yellow page
ads, Yelp, Facebook?
• Get on Google Places, Mapquest
