This is a continuation of my most recent class on What and Why for Facebook (for Real Estate) This is HOW to Do Free Facebook Advertising. Posting content and property listings. Also included is how to install the AgentMarketing.com listing app for property marketing. Check out more, http://realaccesspro.com

1. Free Facebook Advertising
Presenter: Chuck Ward
“Pro” Director of Marketing

2. This Week’s Agenda
• Recap of Chuck’s Last Training
• Benefits of Social Media Marketing
• Main Elements of a Business Page
• Why We Should Post on Social Media
• What We Should Post on Social Media
• How Often Should We Post on Social Media
• How We Post on Facebook

3. What is Facebook
A brand name of social media marketing
Just Like Twitter
Just Like Pinterest
Just like the other 300 + SMM applications
out there today

4. Benefits of Social Media Marketing
(aka SMM)
1. Expand your database through friends and family of
current clients (those who have bought already,
those in the process, those starting out)
2. Promoting listings to new markets with little to no
extra cost
3. Develop better client relationships
4. Understand prospective clients better (for higher
closing ratios)
5. Generate more leads and sales (in less time, money
and effort)

5. How Easy is it To Post
on Social Media?
• Simple as Copying a web link and pasting into
Facebook
• Other Automated Tasks
– Facebook Listing Promotion App
– Auto Posting Properties
– Cross Promotion from Your Blog or other social
media accounts to Facebook

6. What Things Can be Posted On Social Media
1.Web Links (content)
2.Videos
3.Images

7. How To Post Web Links
• Go to the Internet using
your preferred browser

8. How To Post Web Links
• Go to the Internet using
your preferred browser

9. How To Post Web Links
This is
where
you post
on your
business
page

10. Where Can You Post From
• Realtor.com has great content
• Anything Local to Your Farm Area
– Breaking News and Alerts
– Events and Festivals
• Inman News
• (These are just suggestions)

11. Most websites now
have simple push
button social sharing
features that allow
you to share anything
to anywhere (just
make sure that you
are signed into your
social media account)

12. You can also share your
properties directly from the
property website
Just mouse over the share
bar (as seen) and click on
whichever way you wish to
share

13. In this case, the link to the website along with all of your
property description and the title will appear, as well as the
first image of your listing
(you can share to a page, your own timeline, a friend’s timeline,
in a FB group, or even via a PM –aka private message)

14. Task Automation is Key
Set it and Forget it (SIFI)

15. Installing the RAP Facebook App
• Consolidate and Link
Your Listings to one
Facebook Page
• Facebook Application

16. Installing the RAP Facebook App
• Log into your “PRO” property account
– Click on Setup (in the top menu bar)
– Click on Options (maybe on the second menu bar)
• Click on the “eyes” next to Facebook App ID
– This will take you to the page to install the app

18. Click add app
to your page

19. Choose the page that you wish to add your app
to and then “add page tab”
(Note: you can only do one page per account)

20. Click on the App
Button (as you see)

21. Highlight and copy this
code (control – c)

22. Paste in the numbers into
the box and click save

23. The Tagging Application
of Facebook
• Use the “@” symbol to tag people on
facebook
– This will post your content to their wall
– Their FB friends will see it (and thus see you)
• Syntax is simple @ChuckWard
(usually if you type a few characters, you can
pick from the list)

24. The Tagging Application
of Facebook

25. #Hashtags (a new search function)
• Use hashtags to organize your content
• Use hashtags to rank on Google

27. Contact
Presenter: Chuck Ward
Director of Marketing and Training
Real Access Pro
888-884-0303
chuck.ward (at) realaccesspro.com
Ask Me How to Get Into
the “Pro” Family and
Become a “Pro” in your
business