Roadmapping enterprise learning: Drivers, trends and potential game changers

When you don‟t find your way and time is running out,
you don‟t want to find yourself in this street …
Christian Voigt (Centre for Social Innovation) 1

Roadmapping enterprise (micro-) learning:
Drivers, trends and potential game changers

C. Voigt (ZSI, Vienna),
T. Holocher-Ertl (ZSI, Vienna),
F. Giorgini (eXact learning, Italy)

MicroLearning 6.0 - Designing MicroLearning Experiences
Innsbruck, Monday, July 9, 2012, 14:00-17:30

Roadmapping Knowledge
Architecture – Objectives

 Market: why - drivers
 Product: what - revenue
 Technology: how – resources

Phaal R, Muller G. 2009.


Outline
 Roadmapping & Strategic Planning Frameworks
 Process: (1) awareness raising, (2) drivers & trends,
(3) game changers
 Each step is a push / pull interaction


Roadmapping as strategic planning …
STEPL
Social, Technical,
Economical,
Political, Legal

Christian Voigt (Centre for Social Innovation) CJP, Probert DR. 2005
Phaal R, Farrukh 5

Roadmapping Maturity Levels
 L1 – For individuals, understanding and organising
 L2 – For organisations, proactive planning
 L3 – For cluster, including environmental data Current
(PESTL), cross-sectorial coordination (Interactive)
 L4 – Monitoring systems, real time updates,

Phaal R, Farrukh CJP, Probert DR. 2005


Interactive roadmapping


Pull and push perspectives

Awareness Local-Global Anticipating
Raising Alignment Game-changer

Needs / Visions Local Drivers Weak Signals
Pull (interviews) (surveys) (Delphi)

Challenges Global Trends
Weak Signals
Push (research (research
(Text Mining)
publications) publications)


9
Christian Voigt (Centre for Social
Innovation)

Step 1: Awareness Raising /
Why should we change?

Pull: Products and services in 5 yrs

Something No
else response
31% 24%

The same
Don't know or similar
18% 27%
TEL-Providers (n=45)


Push: Current challenges
 Making skills development less of a by-product and
find ways of integrating business processes and
(informal) learning
 Making underlying technology infrastructures and
content production affordable
 Increased focus on learner activities (social
networks, learner generated content)


12
Innovation)

Step 2: Local Drivers & Global Trends
What should we change?

Pull: Surveying TEL-Providers
Netherlands
7%
Belgium United States
Italy 2% France of America
2% 13% 5%
Norway India
2% 5%
Switzerland Germany
2% United 4%
Kingdom of
Finland Great Britain
27% 31%



Pull: Main drivers for learning
Economical
24% Political
2%

Technical Legal
24% 5%

Social
45%



Pull: Examples
 P - Actions from the boards of education
 L - compliance trainings (health & safety) and learning
about data protection.

 S- Quick, short, inspirational learning bits, self-
improvement and competitive edge …
 T – ease of access, cloud services; collaborative
workspaces
 E - Human Capital Management solutions; Connection
to business goals


Push: Drivers as per published
documents and studies
 P – ET 2020 document: learner mobility, employa-
bility, entrepreneurship, social cohesion and active
citizenship
 L - Directive 95/46/EC: clear collection purpose, not
stored longer as necessary, employees have the
right to access and correct the collected data
 E – Performance indicators (yes), learning to
innovate (double loop). Senge (1997) - companies
observe their performance and markets and reinvent
themselves accordingly


17
Innovation)

Step 3: Anticipating Game-changer
Thinking long-term ….

Pull: Delphi (work in progress)


Push: Text mining as a means of
crowd sourcing
 700 TEL-relevant blogs
 2010 and 2011: 7000 individual posts per year
 “tm” package for R
 Dictionary approach via the Harvard General
Inquirer Classification System

Voigt C, Cooper A. 2012


First Results from „Legal‟ and
„Economical‟ categories

Legal Aspects Economic Aspects
Injunction against MS Word (XML More Productive Outside the Office
1
spec) (0.097) (0.242)
Prof. Dev. Videos re equity in schools Not-So-Radical Ideas to Save Ed
2
(0.092) with $100 Million Bucks (0.235)
Lawsuit - Apple fixing price of e- Education voucher systems and
3
books (0.031) profit (0.212)
No Child Left Behind legislation & Virtual education - cost savings and
4
special needs learner (0.026) academic gain in Texas (0.200)
NCLB legal definition of a “highly Financing a technology driven
5
qualified” teacher (0.023) education reform (0.109)


So how would a contextualized &
interactive Microlearning roadmap
look like?
 Subset of the data mentioned …
 Depends on multiple stakeholders …
 Next action during EC-TEL 2012


References
 Phaal R, Farrukh CJP, Probert DR. 2005. Developing a technology
roadmapping system, Technology Management: A Unifying
Discipline for Melting the Boundaries, Vol. 31: 99 - 111
 Phaal R, Muller G. 2009. An architectural framework for
roadmapping: Towards visual strategy. Technological Forecasting
and Social Change 76(1): 39-49
 Senge PM. 1997. The fifth discipline. Measuring Business
Excellence 1(3): 46-51
 Voigt C, Cooper A. 2012. Context-aware roadmapping through
large scale data sifting and stakeholder workshops: Practical
demo for the Special Track Research 2.0;, 12th International
Conference on Knowledge Management and Knowledge
Technologies Graz, Austria
 http://www.learningfrontiers.eu/


Contact Details
 www.zsi.at/users/156
 www.slideshare.net/chrvoigt
 www.twitter.com/chrvoigt
 www.linkedin.com/in/chrvoigt


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