Christian Rivet

Grenoble Area, France France

Professor of Marketing GEM

Advertising / Marketing / PR

For the last 15 years ,I have been working in marketing: Promotions, Advertising, Sales... And for the last 5 years, I have specialized in webmarketing. Today I work at GEM "Grenoble Ecole de Management", teaching marketing and digital marketing. Previously GEM, I split my time between associate professor of marketing at IAE and running my own digital marketing consultancy, Bagus established in 2008. Earlier I spent 9 years developing web strategies for various clients as partner at Soprane (booking and information systems) For me, the most important thing is to organize the web between company demand and a theorical approach to marketing.