Maturity Mapping - Intro to Wardley Mapping, Social Practice Theory and Maturity Mapping

@chrisvmcd & @somesheep - Maturity Mapping #lascot
Maturity Mapping
lascot 2019

Chris McDermott & Marc Burgauer

3 talks in one session
• Introduction to Wardley Mapping

• Introduction to Social Practice Theory

• Maturity Mapping

Short intro to Wardley Mapping

Why Wardley Mapping?
• Creates a vocabulary enabling discussion of a complex system

• Sharing and comparing our perceptions and understanding of our context

• Visualising the environment, our position within the environment and
where we experience (or expect to experience) inertia

• Articulating and evaluating intention (as moves on the map) in context

• Capturing a point-in-time of the system under observation

Creates Shared Situational Awareness

What makes a map a map

What makes a map a map
Anchor - e.g. Lines of Longitude
and Latitude or a
compass showing North
Position - Location on the map
has meaning
Movement - The map informs
our options to move

Start with a Value Chain
Is there a house on the market near the train station
Listing of available houses by postcode (web page)
Web Server
Hosted Server
Power
Search Appliance
CMS

Add EvolutionVisibility
Evolution
VisibleInvisible
Genesis Custom Product (+rental) Commodity (+utility)
Web Server
Hosted Server
Power
Search Appliance
CMS

User Need as AnchorVisibility
Evolution
VisibleInvisible
Web Server
Hosted Server
Power
Search Appliance
CMS
User need

MovementVisibility
Evolution
VisibleInvisible
Web Server
Hosted Server
Power
Search Appliance
CMS
User need
CMS as a Service

Climatic Patterns (rules of the game)
Visibility
Evolution
VisibleInvisible
Web Server
Hosted Server
Power
Search Appliance
CMS
User Login to CMS

Climatic Patterns (rules of the game)
Examples:
Everything evolves through supply and demand competition
No single method ﬁts all
Higher order systems create new sources of value
Success breeds inertia

Doctrine - skills or habits
Examples:
Focus on user needs
Use contextually appropriate methods
Use a common language
Focus on outcomes, not outputs

Wardley’s Strategy Cycle

Strategy move
Visibility
Evolution
VisibleInvisible
Web Server
Hosted Server
Power
Search Appliance
CMS
Displaying available houses on Google Maps by Google
API for Google
Databaase

Wardley Mapping
• Creates a vocabulary enabling discussion of a complex system

• Sharing and comparing our perceptions and understanding of our context

• Visualising the environment, our position within the environment and
where we experience (or expect to experience) inertia

• Articulating and evaluating intention (as moves on the map) in context

• Capturing a point-in-time of the system under observation

Creates Shared Situational Awareness

Thank you

introduction to social practice theory
a framing for understanding change and context

what is practice?

“when practices do come to depend
on each other (whether in sequence,
synchronisation, proximity or
necessary co-existence) they
constitute complexes, the emergent
characteristics of which cannot be
reduced to the individual practices in
which they are composed.”
Shove et al

practice as the central unit of inquiry
• inﬂuences on culture
• sharing practice
• introducing practice
• ...

social practice theory
• elements of practice (meaning, material & competence)
• evolution of practice
• connections between practice (complex, bundle)

thank you

maturity mapping

why might we be interested in maturity?
• Situational improvement (org/team/individual)

• Evaluation - consultant

• Determining capability to execute a strategic move/identify what needs improved to make the move

Maturity Models WTF!

The trouble with maturity models...
• “Bias towards the model I.e. blindfold for context” - Marc Burgauer
• “what works for a ‘mature’ multinational is going to be counter productive for an
‘immature’ 30 person company’ - Adrian Howard
• “they’re suggesting a poor learning order, usually reﬂecting what’s easier to what’s
harder” - JasonYip

but... we do have a way of creating
situational awareness and making
context speciﬁc change

Context
The Big House company run a popular website for the housing market. One of
their teams has the responsibility for the search function and their mission is to
ensure home buyers “ﬁnd the right home”.The team comprises of a product
owner, 3 back end developers, a dedicated front end developer, a user experience
designer and a tester.The team work with a separate team of DBAs and have an
Agile Coach supporting them.

anchor

position

Maturity… in the context being mapped
Concept Emerging Good Best
Certainty Poorly understood Rapid increases in learning
Rapid increases in use / fit for
purpose
Commonly understood (in
terms of use)
User perception
Different / confusing / exciting /
surprising
Leading edge / emerging
Common / disappointed if not
used or available
Standard / expected
Understanding
Poorly understood /
unpredictable
Increasing understanding /
development of measures
Increasing education / constant
refinement of needs / measures
Believed to be well defined /
stable / measurable
Knowledge management Uncertain Learning on use Learning on operation Known / accepted
Social Practice
we recognise the elements but
don’t know how to integrate
them
We have integrated the
elements
We have integrated the practice
into our way or working and
can regularly re-enact it
The practice is comfortably
integrated and we can build
new practice on top of it

Evolution vs Competence
• Wardley Maps show evolution in a global context
• Maturity Maps show maturity in the context of competence in our environment
• Maturity Maps reflect what we know of the world, they are specific to our world, because
either we might not know of others pursuing the same practice or because we have diverged
from global practices to accommodate differences in the environment specific to our context.
• What we really want though are categories for evolution that reflect the perspective of Social
Practice Theory in a local context

movement

We know someone who knows how to do that.
Any of us could do that
We’d need to try a few things
We must act on now!

ﬁxed constraints
sense-categorise-respond
Obvious
Complicated
sense-analyse-respond
governing constraints
Complex
probe-sense-respond
enabling constraints
no eﬀective constraint
act-sense-respond
Chaos

Summary
• Maturity Mapping provides a context speciﬁc use of your practices

• Approach from understanding user needs

• The Work To Be Done to serve the user needs

• Your understanding of how well developed your practices are in the
context of your environment

• Understand which practices need to be improved

• Understand (with Cyneﬁn) how you can improve (movement)

Thank you!
www.maturitymapping.com
@MaturityMapping
Team MM

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