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Maturity Mapping - Intro to Wardley Mapping, Social Practice Theory and Maturity Mapping

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Talk delivered by Chris and Marc Burgauer to introduce Maturity Mapping. The talk was divided into 3 distinct talks. First an introduction the Wardley mapping followed by an introduction to Social Practice Theory. Then the bulk of the talk was on Maturity Mapping which integrates Wardley Mapping, Social Practice Theory and Cynefin to create context specific Maturity Models

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Maturity Mapping - Intro to Wardley Mapping, Social Practice Theory and Maturity Mapping

  1. 1. @chrisvmcd & @somesheep - Maturity Mapping #lascot Maturity Mapping lascot 2019 Chris McDermott & Marc Burgauer
  2. 2. @chrisvmcd & @somesheep - Maturity Mapping #lascot 3 talks in one session • Introduction to Wardley Mapping • Introduction to Social Practice Theory • Maturity Mapping
  3. 3. @chrisvmcd & @somesheep - Maturity Mapping #lascot Short intro to Wardley Mapping
  4. 4. @chrisvmcd & @somesheep - Maturity Mapping #lascot Why Wardley Mapping? • Creates a vocabulary enabling discussion of a complex system • Sharing and comparing our perceptions and understanding of our context • Visualising the environment, our position within the environment and where we experience (or expect to experience) inertia • Articulating and evaluating intention (as moves on the map) in context • Capturing a point-in-time of the system under observation Creates Shared Situational Awareness
  5. 5. @chrisvmcd & @somesheep - Maturity Mapping #lascot What makes a map a map
  6. 6. @chrisvmcd & @somesheep - Maturity Mapping #lascot What makes a map a map
  7. 7. @chrisvmcd & @somesheep - Maturity Mapping #lascot What makes a map a map
  8. 8. @chrisvmcd & @somesheep - Maturity Mapping #lascot What makes a map a map Anchor - e.g. Lines of Longitude and Latitude or a compass showing North Position - Location on the map has meaning Movement - The map informs our options to move
  9. 9. @chrisvmcd & @somesheep - Maturity Mapping #lascot Start with a Value Chain Is there a house on the market near the train station Listing of available houses by postcode (web page) Web Server Hosted Server Power Search Appliance CMS
  10. 10. @chrisvmcd & @somesheep - Maturity Mapping #lascot Add EvolutionVisibility Evolution VisibleInvisible Genesis Custom Product (+rental) Commodity (+utility) Is there a house on the market near the train station Listing of available houses by postcode (web page) Web Server Hosted Server Power Search Appliance CMS
  11. 11. @chrisvmcd & @somesheep - Maturity Mapping #lascot User Need as AnchorVisibility Evolution VisibleInvisible Genesis Custom Product (+rental) Commodity (+utility) Is there a house on the market near the train station Listing of available houses by postcode (web page) Web Server Hosted Server Power Search Appliance CMS User need
  12. 12. @chrisvmcd & @somesheep - Maturity Mapping #lascot MovementVisibility Evolution VisibleInvisible Genesis Custom Product (+rental) Commodity (+utility) Is there a house on the market near the train station Listing of available houses by postcode (web page) Web Server Hosted Server Power Search Appliance CMS User need CMS as a Service
  13. 13. @chrisvmcd & @somesheep - Maturity Mapping #lascot Climatic Patterns (rules of the game) Visibility Evolution VisibleInvisible Genesis Custom Product (+rental) Commodity (+utility) Is there a house on the market near the train station Listing of available houses by postcode (web page) Web Server Hosted Server Power Search Appliance CMS User Login to CMS
  14. 14. @chrisvmcd & @somesheep - Maturity Mapping #lascot Climatic Patterns (rules of the game) Examples: Everything evolves through supply and demand competition No single method fits all Higher order systems create new sources of value Success breeds inertia
  15. 15. @chrisvmcd & @somesheep - Maturity Mapping #lascot Doctrine - skills or habits Examples: Focus on user needs Use contextually appropriate methods Use a common language Focus on outcomes, not outputs
  16. 16. @chrisvmcd & @somesheep - Maturity Mapping #lascot Wardley’s Strategy Cycle
  17. 17. @chrisvmcd & @somesheep - Maturity Mapping #lascot Strategy move Visibility Evolution VisibleInvisible Genesis Custom Product (+rental) Commodity (+utility) Is there a house on the market near the train station Listing of available houses by postcode (web page) Web Server Hosted Server Power Search Appliance CMS Displaying available houses on Google Maps by Google API for Google Databaase
  18. 18. @chrisvmcd & @somesheep - Maturity Mapping #lascot Wardley Mapping • Creates a vocabulary enabling discussion of a complex system • Sharing and comparing our perceptions and understanding of our context • Visualising the environment, our position within the environment and where we experience (or expect to experience) inertia • Articulating and evaluating intention (as moves on the map) in context • Capturing a point-in-time of the system under observation Creates Shared Situational Awareness
  19. 19. @chrisvmcd & @somesheep - Maturity Mapping #lascot Thank you
  20. 20. @chrisvmcd & @somesheep - Maturity Mapping #lascot introduction to social practice theory a framing for understanding change and context
  21. 21. @chrisvmcd & @somesheep - Maturity Mapping #lascot what is practice?
  22. 22. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  23. 23. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  24. 24. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  25. 25. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  26. 26. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  27. 27. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  28. 28. @chrisvmcd & @somesheep - Maturity Mapping #lascot “when practices do come to depend on each other (whether in sequence, synchronisation, proximity or necessary co-existence) they constitute complexes, the emergent characteristics of which cannot be reduced to the individual practices in which they are composed.” Shove et al
  29. 29. @chrisvmcd & @somesheep - Maturity Mapping #lascot practice as the central unit of inquiry • influences on culture • sharing practice • introducing practice • ...
  30. 30. @chrisvmcd & @somesheep - Maturity Mapping #lascot practice as the central unit of inquiry • influences on culture • sharing practice • introducing practice • ...
  31. 31. @chrisvmcd & @somesheep - Maturity Mapping #lascot social practice theory • elements of practice (meaning, material & competence) • evolution of practice • connections between practice (complex, bundle)
  32. 32. @chrisvmcd & @somesheep - Maturity Mapping #lascot thank you
  33. 33. @chrisvmcd & @somesheep - Maturity Mapping #lascot maturity mapping
  34. 34. @chrisvmcd & @somesheep - Maturity Mapping #lascot why might we be interested in maturity? • Situational improvement (org/team/individual) • Evaluation - consultant • Determining capability to execute a strategic move/identify what needs improved to make the move
  35. 35. @chrisvmcd & @somesheep - Maturity Mapping #lascot Maturity Models WTF!
  36. 36. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  37. 37. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  38. 38. The trouble with maturity models... • “Bias towards the model I.e. blindfold for context” - Marc Burgauer • “what works for a ‘mature’ multinational is going to be counter productive for an ‘immature’ 30 person company’ - Adrian Howard • “they’re suggesting a poor learning order, usually reflecting what’s easier to what’s harder” - JasonYip @chrisvmcd & @somesheep - Maturity Mapping #lascot
  39. 39. @chrisvmcd & @somesheep - Maturity Mapping #lascot but... we do have a way of creating situational awareness and making context specific change
  40. 40. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  41. 41. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  42. 42. Context The Big House company run a popular website for the housing market. One of their teams has the responsibility for the search function and their mission is to ensure home buyers “find the right home”.The team comprises of a product owner, 3 back end developers, a dedicated front end developer, a user experience designer and a tester.The team work with a separate team of DBAs and have an Agile Coach supporting them. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  43. 43. @chrisvmcd & @somesheep - Maturity Mapping #lascot anchor
  44. 44. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  45. 45. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  46. 46. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  47. 47. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  48. 48. @chrisvmcd & @somesheep - Maturity Mapping #lascot position
  49. 49. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  50. 50. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  51. 51. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  52. 52. Maturity… in the context being mapped @chrisvmcd & @somesheep - Maturity Mapping #lascot Concept Emerging Good Best Certainty Poorly understood Rapid increases in learning Rapid increases in use / fit for purpose Commonly understood (in terms of use) User perception Different / confusing / exciting / surprising Leading edge / emerging Common / disappointed if not used or available Standard / expected Understanding Poorly understood / unpredictable Increasing understanding / development of measures Increasing education / constant refinement of needs / measures Believed to be well defined / stable / measurable Knowledge management Uncertain Learning on use Learning on operation Known / accepted Social Practice we recognise the elements but don’t know how to integrate them We have integrated the elements We have integrated the practice into our way or working and can regularly re-enact it The practice is comfortably integrated and we can build new practice on top of it
  53. 53. Maturity… in the context being mapped @chrisvmcd & @somesheep - Maturity Mapping #lascot Concept Emerging Good Best Certainty Poorly understood Rapid increases in learning Rapid increases in use / fit for purpose Commonly understood (in terms of use) User perception Different / confusing / exciting / surprising Leading edge / emerging Common / disappointed if not used or available Standard / expected Understanding Poorly understood / unpredictable Increasing understanding / development of measures Increasing education / constant refinement of needs / measures Believed to be well defined / stable / measurable Knowledge management Uncertain Learning on use Learning on operation Known / accepted Social Practice we recognise the elements but don’t know how to integrate them We have integrated the elements We have integrated the practice into our way or working and can regularly re-enact it The practice is comfortably integrated and we can build new practice on top of it
  54. 54. Evolution vs Competence • Wardley Maps show evolution in a global context • Maturity Maps show maturity in the context of competence in our environment • Maturity Maps reflect what we know of the world, they are specific to our world, because either we might not know of others pursuing the same practice or because we have diverged from global practices to accommodate differences in the environment specific to our context. • What we really want though are categories for evolution that reflect the perspective of Social Practice Theory in a local context @chrisvmcd & @somesheep - Maturity Mapping #lascot
  55. 55. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  56. 56. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  57. 57. @chrisvmcd & @somesheep - Maturity Mapping #lascot movement
  58. 58. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  59. 59. @chrisvmcd & @somesheep - Maturity Mapping #lascot <insert end state wardley from Marcs section above>
  60. 60. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  61. 61. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  62. 62. @chrisvmcd & @somesheep - Maturity Mapping #lascot We know someone who knows how to do that. Any of us could do that We’d need to try a few things We must act on now!
  63. 63. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  64. 64. @chrisvmcd & @somesheep - Maturity Mapping #lascot fixed constraints sense-categorise-respond Obvious Complicated sense-analyse-respond governing constraints Complex probe-sense-respond enabling constraints no effective constraint act-sense-respond Chaos
  65. 65. @chrisvmcd & @somesheep - Maturity Mapping #lascot
  66. 66. @chrisvmcd & @somesheep - Maturity Mapping #lascot Summary • Maturity Mapping provides a context specific use of your practices • Approach from understanding user needs • The Work To Be Done to serve the user needs • Your understanding of how well developed your practices are in the context of your environment • Understand which practices need to be improved • Understand (with Cynefin) how you can improve (movement)
  67. 67. Thank you! @chrisvmcd & @somesheep - Maturity Mapping #lascot www.maturitymapping.com @MaturityMapping Team MM

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