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ABC TVMultiplatform<br />Stephanie Salter, Executive Producer ABC TV<br />
People find themselves <br />& <br />the world around them interesting<br />
Making Australia Happy<br />
Viewers like to share<br />
Wide Open Road<br />
Children know more about computers <br />than their parents<br />
Kids - ABC3<br />
Social Media has changed the way we communicate with audiences<br />
Q&A<br />
Content should determine the <br />delivery platform<br />
Poh’s Kitchen - iPhone<br />
At The Movies - iPhone<br />
Viewers want to watch content <br />at their convenience <br />on multiple devices<br />
Multiplatform - iView<br />
TV broadcast does not always come first<br />
Beached Az<br />
Working with the ABC<br />
Independent Producer Information<br />www.abc.net.au/independent<br />
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Stephanie Salter @ Transmedia Victoria

"What works: Case Study into what multiplatform projects have worked for ABC" was presented at www.TransmediaVictoria.net.au, Jan 27th 2011

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Stephanie Salter @ Transmedia Victoria

  1. 1. ABC TVMultiplatform<br />Stephanie Salter, Executive Producer ABC TV<br />
  2. 2. People find themselves <br />& <br />the world around them interesting<br />
  3. 3. Making Australia Happy<br />
  4. 4. Viewers like to share<br />
  5. 5. Wide Open Road<br />
  6. 6. Children know more about computers <br />than their parents<br />
  7. 7. Kids - ABC3<br />
  8. 8. Social Media has changed the way we communicate with audiences<br />
  9. 9. Q&A<br />
  10. 10. Content should determine the <br />delivery platform<br />
  11. 11. Poh’s Kitchen - iPhone<br />
  12. 12. At The Movies - iPhone<br />
  13. 13. Viewers want to watch content <br />at their convenience <br />on multiple devices<br />
  14. 14. Multiplatform - iView<br />
  15. 15. TV broadcast does not always come first<br />
  16. 16. Beached Az<br />
  17. 17. Working with the ABC<br />
  18. 18. Independent Producer Information<br />www.abc.net.au/independent<br />

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