This document provides information about using social media, specifically Facebook, for marketing purposes in Cyprus. It notes that there are over 586,000 Facebook users in Cyprus, most of whom are between the ages of 18-44. The document then gives tips for using Facebook effectively, including posting 1-2 times per day, using engaging content like photos and videos, and providing useful information for customers. It also discusses measuring engagement and provides other social media marketing suggestions for platforms like Twitter, LinkedIn, YouTube, and SlideShare.

2. Why Social Media?

3. Traditional Advertisement

4. Traditional Advertisement

5. Benefits of social media marketing

6. Social Media

9. Facebook Cyprus:
 586,840
Facebook
users in
Cyprus
http://www.socialbakers.com/

10. Facebook Cyprus:
 32% 25-34
 28% 18-24
 15% 35-44
75% is
between
the ages of
18-44

11. Facebook Cyprus:
 55% male
 45% female

12. Facebook Cyprus: TOP 5

13. Facebook: Areas to focus on
No1.
No2.

14. No3.
Facebook: Areas to focus on

15. No3.
Facebook: Areas to focus on

16. No4.
Facebook: Areas to focus on

17. Ideas what to share on Facebook!
Its all about engagement

18. Facebook: Why people engage

19. Facebook tips!
• Find out WHEN to Post:
• What is the most effective day of the week to post content?
(weekends? Mornings?-what seems to work for you?)
• How Often?
• How often to update? (daily, 1xweek)?
• Post 1 or 2 posts /day is plenty
• Find out WHAT to Post :
– Post content that is Relevant; Interesting & Acceptable
– Always respond to comments
– Give tips advice that is useful to your customers (giving back)

20. Facebook tips!
• Increase Engagement by using:
– Links; Photos & Videos
– Competitions
• Facebook Ads
– Work if you have something valuable to offer
– Landing page is important (call for action)
– Share your Facebook URL from webpage
– Integrate your Facebook with your
web page

21. 14 ways to boost visibility &
inspire viral sharing on Facebook

26. Facebook Page Insights
• Analytics: gives metrics about user engagement.
• Accessible from Admin panel on the FB Page
Remember need > 30Likes

27. Facebook Help Pages
• Facebook has created a Help Center which is
designed to answer FAQs and give a step-by-
step guide on how to build a business FB Page.
• www.facebook.com/help/pages

28. Think of twitter as the sms of internet!
Only 140 characters!
111111111111111111111111111111111111111111
111111111111111111111111111111111111111111
111111111111111111111111111111111111111111
111111111111111111111111111111111111111111

29. Twitter- CNN reporter Richard Quest
No1. TWEET
No2. Follow
No3. Followers
Great for searching content!

30. Twitter Tips

31. Twitter Tips

32. When Twitting Remember to:
• Be Approachable (be you)
• Be Helpful
• Link twitter with facebook & blog
• Get mobile reply on real time
• Promote it everywhere
“I've joined Twitter (follow me @cosine)”
• Stay active on a subject

34. LinkedIn
Estimated Registered Users: 190 Million (Setp 2012)
• Virtual Trade Show 24/7
– Your CV on the internet
– Business Growth Tool!

35. Professional
photo
Create a
Strong
Headline
Claim Your Name:
Customize Your
Public Profile URL
Set-up your Profile

36. Engage with
groups
Join Groups

37. Job Search

38. Company Profile

41. YouTube

42. Easy to share YouTube
Facebook, twitter or send via email the url

46. How does it work?

51. slideshare

52. SlideShare.com
• Upload PowerPoint, OpenOffice & Keynote files
• Uploads PDFs, MSOffice, iWorks docs
• Share publicly with millions of viewers
• Share privately with colleagues and clients
• Download presentations
• Reuse/Remix ideas or assets for research or business
purposes
• Find people with interesting content and grow your
professional network

54. Before moving forward decide why you want to
use social media
What is your plan?
–Build Better relationships?
–Raise awareness about your cause?
–Increase website traffic?
–Build up your base?
–Inspire people to action?
–Increase donations?

55. STRATEGY
Vision:
Main Purpose
1 sentence “the
1 sentence say
on the elevator”
Objectives
•No more than 5
•Smart
•Measurable
Tactics:
How to do it
details
Strategy
•Product
•Place
•Promotion
•Price
Simple
2 pager
80:20 rule
Control
Measure