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It’s a revolution out there

                             (Placeholder for video: use Youtube Search: Social
                             Media Revolution)




       Presentation by:


Thursday, February 4, 2010
I apologize for the
                    old stats...

       Presentation by:


Thursday, February 4, 2010
Real time.

                  The future of          Metrics.
                                         Mobile.
                  advertising            and....


                             I HAVE NO IDEA
       Presentation by:


Thursday, February 4, 2010
It’s moving too fast...


       Presentation by:


Thursday, February 4, 2010
How many of you watched?




       Presentation by:


Thursday, February 4, 2010
LOST?
                             .....take a deep breath


       Presentation by:


Thursday, February 4, 2010
Old paradigm: PAY to PLAY.
                             New paradigm: PLAY to PLAY.
                             -Bogusky




       Presentation by:


Thursday, February 4, 2010
It’s about creating
      experiences worth
      talking about

       Presentation by:


Thursday, February 4, 2010
Coke: The Happiness Machine


                             (Placeholder for video: use Youtube Search: coke
                             happiness machine)




       Presentation by:


Thursday, February 4, 2010
It’s the art of   un advertising

       Presentation by:


Thursday, February 4, 2010
THE
                             NEW   = ADVOCACY


                             ROI
       Presentation by:


Thursday, February 4, 2010
friendsourcing
                                              >   google




       Presentation by:


Thursday, February 4, 2010
2.5Billion
                                                                        Photos Uploaded Monthly
                                                           3.5MM                                35MM
                                                     Events Created Monthly                Update Status Daily
                                             :55                                                                   700K
                                     Time Spent Per-Day                                                     Businesses with FB Page



                                    140                                                                                    70%
                             Avg. Friends Per-User                                                                  Use Apps Each Month




                                            350 Million Active Users
       Presentation by:


Thursday, February 4, 2010
My new headquarters




       Presentation by:


Thursday, February 4, 2010
“Facebook is the new micro-site for brands.”




                                        -David Rollo

       Presentation by:


Thursday, February 4, 2010
Identify + Amplify Content that Resonates




                               Develop a post (content) strategy - News. Videos. ?’s. Events. Music...

                                              Measure everything.
       Presentation by:


Thursday, February 4, 2010
= What happened

                             = RIGHT NOW


       Presentation by:


Thursday, February 4, 2010
REAL TIME
                             Reviews
                             Brand Love
                             Brand Hate
                             Video Posts
                             News...

       Presentation by:


Thursday, February 4, 2010
google real-time search

                             (Placeholder for video: use Youtube Search: real time
                             google search)




       Presentation by:


Thursday, February 4, 2010
23.5MM
                                                                       Est. Monthly Users
                                                         300                                40%
                                                      Avg. Followers                  Social Media Leads*
                                           170                                                                44%
                                     Avg. Following                                                         Ages 18- 34



                             44%                                                                                                420
                 Follow Brands for Deals                                                                                  Avg. Total Updates




                                   Twitter has entered pop culture. It’s been the web buzzword of
                                   the year. Everyone from NFL players to rock stars are tweeting.

       Presentation by:


Thursday, February 4, 2010
Twitter is a customer service platform 1st
                             ...and an advertising platform 2nd




       Presentation by:


Thursday, February 4, 2010
80% of people update Twitter
                             from cell phones = REAL TIME




       Presentation by:


Thursday, February 4, 2010
But online remains VIRTUAL....




       Presentation by:


Thursday, February 4, 2010
Location based applications
                             Foursquare = virtual experiences + in-person



                                                            Drives in-store visits with deals/specials

                                                                Creates loyalty, i.e, mayorships

                                                             Activates W.O.M.
                                                                 Provides useful analytics

                                                            Easy to use and free


       Presentation by:


Thursday, February 4, 2010
IN CLOSING...
                             THINK LONG TERM
                             GIVE UP CONTROL
                             EXPERIMENT
       Follow me on Twitter: @christuff
       Follow my unborn on Twitter: @Baby_Tuff (about to be youngest post ever)
       Presentation by:


Thursday, February 4, 2010

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The Future of Advertising in 2010- (it's all about real time)

  • 1. It’s a revolution out there (Placeholder for video: use Youtube Search: Social Media Revolution) Presentation by: Thursday, February 4, 2010
  • 2. I apologize for the old stats... Presentation by: Thursday, February 4, 2010
  • 3. Real time. The future of Metrics. Mobile. advertising and.... I HAVE NO IDEA Presentation by: Thursday, February 4, 2010
  • 4. It’s moving too fast... Presentation by: Thursday, February 4, 2010
  • 5. How many of you watched? Presentation by: Thursday, February 4, 2010
  • 6. LOST? .....take a deep breath Presentation by: Thursday, February 4, 2010
  • 7. Old paradigm: PAY to PLAY. New paradigm: PLAY to PLAY. -Bogusky Presentation by: Thursday, February 4, 2010
  • 8. It’s about creating experiences worth talking about Presentation by: Thursday, February 4, 2010
  • 9. Coke: The Happiness Machine (Placeholder for video: use Youtube Search: coke happiness machine) Presentation by: Thursday, February 4, 2010
  • 10. It’s the art of un advertising Presentation by: Thursday, February 4, 2010
  • 11. THE NEW = ADVOCACY ROI Presentation by: Thursday, February 4, 2010
  • 12. friendsourcing > google Presentation by: Thursday, February 4, 2010
  • 13. 2.5Billion Photos Uploaded Monthly 3.5MM 35MM Events Created Monthly Update Status Daily :55 700K Time Spent Per-Day Businesses with FB Page 140 70% Avg. Friends Per-User Use Apps Each Month 350 Million Active Users Presentation by: Thursday, February 4, 2010
  • 14. My new headquarters Presentation by: Thursday, February 4, 2010
  • 15. “Facebook is the new micro-site for brands.” -David Rollo Presentation by: Thursday, February 4, 2010
  • 16. Identify + Amplify Content that Resonates Develop a post (content) strategy - News. Videos. ?’s. Events. Music... Measure everything. Presentation by: Thursday, February 4, 2010
  • 17. = What happened = RIGHT NOW Presentation by: Thursday, February 4, 2010
  • 18. REAL TIME Reviews Brand Love Brand Hate Video Posts News... Presentation by: Thursday, February 4, 2010
  • 19. google real-time search (Placeholder for video: use Youtube Search: real time google search) Presentation by: Thursday, February 4, 2010
  • 20. 23.5MM Est. Monthly Users 300 40% Avg. Followers Social Media Leads* 170 44% Avg. Following Ages 18- 34 44% 420 Follow Brands for Deals Avg. Total Updates Twitter has entered pop culture. It’s been the web buzzword of the year. Everyone from NFL players to rock stars are tweeting. Presentation by: Thursday, February 4, 2010
  • 21. Twitter is a customer service platform 1st ...and an advertising platform 2nd Presentation by: Thursday, February 4, 2010
  • 22. 80% of people update Twitter from cell phones = REAL TIME Presentation by: Thursday, February 4, 2010
  • 23. But online remains VIRTUAL.... Presentation by: Thursday, February 4, 2010
  • 24. Location based applications Foursquare = virtual experiences + in-person Drives in-store visits with deals/specials Creates loyalty, i.e, mayorships Activates W.O.M. Provides useful analytics Easy to use and free Presentation by: Thursday, February 4, 2010
  • 25. IN CLOSING... THINK LONG TERM GIVE UP CONTROL EXPERIMENT Follow me on Twitter: @christuff Follow my unborn on Twitter: @Baby_Tuff (about to be youngest post ever) Presentation by: Thursday, February 4, 2010