IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
The Future of Advertising in 2010- (it's all about real time)
1. It’s a revolution out there
(Placeholder for video: use Youtube Search: Social
Media Revolution)
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Thursday, February 4, 2010
2. I apologize for the
old stats...
Presentation by:
Thursday, February 4, 2010
3. Real time.
The future of Metrics.
Mobile.
advertising and....
I HAVE NO IDEA
Presentation by:
Thursday, February 4, 2010
4. It’s moving too fast...
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Thursday, February 4, 2010
5. How many of you watched?
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Thursday, February 4, 2010
6. LOST?
.....take a deep breath
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Thursday, February 4, 2010
7. Old paradigm: PAY to PLAY.
New paradigm: PLAY to PLAY.
-Bogusky
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Thursday, February 4, 2010
8. It’s about creating
experiences worth
talking about
Presentation by:
Thursday, February 4, 2010
9. Coke: The Happiness Machine
(Placeholder for video: use Youtube Search: coke
happiness machine)
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Thursday, February 4, 2010
10. It’s the art of un advertising
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Thursday, February 4, 2010
11. THE
NEW = ADVOCACY
ROI
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Thursday, February 4, 2010
12. friendsourcing
> google
Presentation by:
Thursday, February 4, 2010
13. 2.5Billion
Photos Uploaded Monthly
3.5MM 35MM
Events Created Monthly Update Status Daily
:55 700K
Time Spent Per-Day Businesses with FB Page
140 70%
Avg. Friends Per-User Use Apps Each Month
350 Million Active Users
Presentation by:
Thursday, February 4, 2010
15. “Facebook is the new micro-site for brands.”
-David Rollo
Presentation by:
Thursday, February 4, 2010
16. Identify + Amplify Content that Resonates
Develop a post (content) strategy - News. Videos. ?’s. Events. Music...
Measure everything.
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Thursday, February 4, 2010
17. = What happened
= RIGHT NOW
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Thursday, February 4, 2010
18. REAL TIME
Reviews
Brand Love
Brand Hate
Video Posts
News...
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Thursday, February 4, 2010
19. google real-time search
(Placeholder for video: use Youtube Search: real time
google search)
Presentation by:
Thursday, February 4, 2010
20. 23.5MM
Est. Monthly Users
300 40%
Avg. Followers Social Media Leads*
170 44%
Avg. Following Ages 18- 34
44% 420
Follow Brands for Deals Avg. Total Updates
Twitter has entered pop culture. It’s been the web buzzword of
the year. Everyone from NFL players to rock stars are tweeting.
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Thursday, February 4, 2010
21. Twitter is a customer service platform 1st
...and an advertising platform 2nd
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Thursday, February 4, 2010
22. 80% of people update Twitter
from cell phones = REAL TIME
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Thursday, February 4, 2010
23. But online remains VIRTUAL....
Presentation by:
Thursday, February 4, 2010
24. Location based applications
Foursquare = virtual experiences + in-person
Drives in-store visits with deals/specials
Creates loyalty, i.e, mayorships
Activates W.O.M.
Provides useful analytics
Easy to use and free
Presentation by:
Thursday, February 4, 2010
25. IN CLOSING...
THINK LONG TERM
GIVE UP CONTROL
EXPERIMENT
Follow me on Twitter: @christuff
Follow my unborn on Twitter: @Baby_Tuff (about to be youngest post ever)
Presentation by:
Thursday, February 4, 2010