Christine Crandell

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ABOUT CHRISTINE CRANDELL Christine Crandell is a strategy and customer alignment coach that works with B2B leadership teams to understand and excel at operationalizing their customer alignment strategies. Her speciality is identifying 'needle movers' that will drive fast time-to-results and turn customer experience into her client's biggest sales and brand differentiator. From her 20+ years of marketing and strategy experience that she developed the Sellers Compass™ methodology (www.sellerscompass.com) which is a blueprint and set of 25 proven best practices that guide companies through the tranformation into fully customer-aligned organizations. The methdology is the core of her coa.

customer experience marketing b2b sellers compass new business strategies buyers journey sales sales alignment journey mapping crandell nbs consulting group customer journey roi customer satisfaction strategy customer relationship management social marketing social business cx sales cycle cmo revenue cycle optimization keynote conference b2b marketing consulting content culture revenue buyer persona thought leadership lead generation demand management social media buyer journey customer service social selling cro christine crandell growth opsstars revops workshop clarabridge case study loyalty professional services management consulting transformation strategy services maps journey curating content curation curator buyer experience journey map management sales playbook innovation technology business fortune 100 demand generation customer care leads sales productivity alignment ariba

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Christine Crandell

What Chairs Want - Understanding what Chairs look for in a NED

Metrics Matter: A B2B Guide to Finding Real Marketing ROI

OMC-2016AnnualReport_V6

Sales Enablement Maturity Model

15 Social Sales Trends From 15 Social Gurus

Create Conversations, Not Campaigns

10 Awesome women you didn't know about

The Women Who Inspire Us

Making It Stick - UHU Marketing Presentation by @itseugenec

Oscars 2014: Winners and Red Carpet

Customer Journey Analytics and Big Data

The Sophisticated Marketer's Guide to LinkedIn: The Webinar

Happily Ever After: Choosing the Right Marketing Automation Solution

B2B Marketers: Sharpen Your Storytelling Skills (Workshop)

Unlocking the Experts

Infographic: The Digital link to supply chain

Transforming Customer Experience: From Moments to Journeys

New Olympic Sports - Sochi 2014 Infographic

The Search for Meaning in B2B Marketing