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About New Business Strategies

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A presentation on what type of a consulting firm New Business Strategies is and the services we deliver.

Veröffentlicht in: Leadership & Management, Business

About New Business Strategies

  1. 1. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017© 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017
  2. 2. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017 Customers are constantly re-framing how they interact with you based on: how well you fit their evolving needs,  their opinions on what you’re selling, and  how well past interactions with you matched their expectations.
  3. 3. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017 The Challenge... CEOs believe their management teams do not understand customer expectations. CMOs own the largest share of the customer journey - yet - feel underprepared to deliver on the buyers’ experience.
  4. 4. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017 Who we are... We help companies turn customer experience into their biggest sales and brand differentiator with our Sellers’ Compass™ services.
  5. 5. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017 Christine Crandell - President – Author of the Sellers’ Compass™ tools and methods – Industry recognized thought-leader – Responsible for client delivery and business development – Team members: – 8 consultants, each with 15+ years B2B experience across a range of industries and deep domain in market strategy, demand generation, and customer loyalty/satisfaction and strategy. Partners: Our Team
  6. 6. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017 Customer Experience? “A buyer’s satisfaction and perceived benefit with or about a brand’s messages, people, processes, products or services, through any interaction across all touch points, over a relationship’s lifetime journey.” © 2013 New Business Strategies What is …
  7. 7. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017 What‘s it worth to you?... 20+% more
  8. 8. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017 Sellers’ Compass™ … A services path that shows companies how to deliver customer experiences that become their biggest brand and sales differentiator.
  9. 9. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017 Implement needle- mover fixes to drive higher conversions, close rates, service scores and reduce churn. Fix Map buyers’ journey and conduct gap analysis to define where and why experience negatively impacts growth. Learn Align people, strategy, process and technology to buyers and help employee consistently deliver on expectations. Align Innovate a differentiated customer experience and operationalize it through business model and strategy changes. Innovate 4 Steps to Customer Leadership (and More Revenue)
  10. 10. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017 Fix Learn Align Innovate Sellers’ Compass™ Services Path Journey Grow Empower Excel • Journey Map • Content Strategy • Omni-Campaigns…. • Lead2Close • Sales Enablement • Technology & Data • ...and more • Experience Innovation • Market Strategy • Change Management • … and more • Organizational Alignment • Training • VOC, VOE • … and more 45 days 90 days 1 – 2 Qtrs
  11. 11. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017 50% Aligns content development with buying process REDUCTION OF MARKETING CONTENT INCREASE IN ACCEPTED LEADS INCREASE IN REVENUE 30% 20% Our clients results …. 40% INCREASE IN MARKETING ROI 100% INCREASE IN CAMPAIGN RESULTS
  12. 12. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017 Company Overview • Great Place To Work Institute is a company with a global partner network that delivers culture, training, organization advisory services along with their renowned lists of best places to work. Challenge • “Inside-out” and internally focused culture that was negatively impacting revenue. New products were late, not to customer expectations and teams were not aligned to business goals. Benefits • With NBS, GPTW employees visioned a ‘valued’ customer experience, developed a strategic annual plan, tied employee MBOs to deliver the plan which resulted a 30% increase in revenue. “The Sellers’ Compass™ is a unique. It guided us through to more effectively enable, engage and establish enduring relationships with our customers.” CEO Reduce churn...
  13. 13. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017 Company Overview • Lithium is a leading social customer care, marketing and community software vendor serving over 400 iconic brands. Challenge • Lithium sales was not successful gaining market share in new target markets. The BoD and CEO wanted to know why. The CMO and CRO wanted to know how to implement more effective sales and marketing methods. Benefits • NBS’ work resulted in new go-to-market strategy and blueprints, sales playbook, and integrated campaign framework. It also drove was new messaging, content strategy, tools which all drove increased wins and growth. Break into new markets... “The Sellers’ Compass™ is really about understanding your customer ….. Without it we can only GUESS what that is. It allows us “permission to engage” the target audience in a way that is helpful, trusted and relevant” Dir Demand Gen
  14. 14. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017 Company Overview • Good Technology delivers the world's most comprehensive secure mobility solution to over 5,000 companies in 130 countries including all of the Fortune 100. Challenge • Good’s selling and marketing model, field- level partner collaboration, and campaign-to- cash processes would not scale to meet the BoD’s aggressive growth expectations. Benefits • NBS aligned sales and marketing, re- engineered marketing/sales processes and technology systems, and product strategy. The result was 40% increase in marketing ROI and 30% increase in pipeline. “We could not have achieved this in less than 6 months without New Business Strategies’ drive and commitment to our success.” SVP Marketing & Product Management Drive faster growth...
  15. 15. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017 Testimonial…. “In short, their approach and services work…with quick time-to-value. The philosophy around their Sellers’ Compass™ is so powerful, I have aligned my marketing, sales and support teams to this approach.” Brian Carr Chief Revenue Officer
  16. 16. Christine.crandell@newbizs.com +1.415.309.7017 How Can We Help?