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Steps towards a new funding paradigm

  1. Steps towards a new funding paradigm
  2. WHO Christian Meyer zu Natrup Managing Director Jasmina Haynes CEO of Integrity Action WHAT We build better NGOs We help them to be funded better
  3. “This is not somehow separate. How we fund it directs how we produce impact” (Sprint Workshop delegate 2020) 1. Is is fair? Decolonisation or breaking the “Fundraise in the North for Projects in the South”- cycle 2. Is it enough? Never enough (unrestricted) money 3. Does it fit the problem? Complex change does not fit into a 3-4 year project plan 4. Is that us? a. “I did not sign up to write endless donor reports” b. “I want to work at an NGO, not a government institution” 5. Does it make sense? Aid worker rat race: Get a grant - implement - PANIC - Get another grant Jasmina Haynes CEO of Integrity Action Jasmina Haynes Integrity’s Funding Challenge Funding is not the most important question. But it's the first.
  4. High-value Fundraising Crowdfunding Corporate Partnerships Donor ROI optimisation Multi-channel Fundraising Network Moneytasion Donor Graduation models Membership structures Regular giving conversation Donor Reach Syndication
  5. 3 Critical Steps 1. Look in: What do we have? 2. Look around: What funding do we really need? 3. Look ahead: How do we start?
  6. Improve your fund(rais)ing - Step 1 1. LOOK IN Every journey starts with a goal. 1. Analyse what you have! 2. Where do we lack funding? 3. What type of funding applications are we successful with? 4. What fund(rais)ing capacities do we have? 5. Funding S & W Tip: Set a BHAG (we get back to that) Jim Collins and Jerry Porras
  7. Step 1: What do we have? Current year funding mix Weighted average 2015-2020 BD Capacity ● 3 FTE staff ● 1 PT cons. ● Notification ● Quarterly BD workshop ● ...
  8. Improve your fund(rais)ing 1. LOOK IN 2. LOOK AROUND What do we need & what is available? 1. What is our donor audience? 2. Who do we share an audience with? Can we partner with them? 3. What funding would be ideal? 4. How much do we actually need? 5. What are the key competitive factors?
  9. What funding do we REALLY need? Government GRANTS Service contracts BUSINESS /IGA Fundraising CAMPAIGNS Membership scheme Foundation Grants Flexibility of fund usage Cost-Recovery & Profitability Level of Effort – Securing funding Level of Effort – Managing funding Longevity & Sustainability Recurring & Repeatability
  10. Improve your fund(rais)ing 1. LOOK IN 2. LOOK AROUND 3. LOOK AHEAD Let’s do it! 1. Determine the paths to more funding 2. Score them against likelihood of success (from step 2) and investment needed (from step 1) 3. Bear in mind the O & T, combine with S & W for a full picture 4. Invest wisely, not miserly. 5. Run a SPRINT to get unstuck!
  11. BHAG Its a BIG and very IMPORTANT question... ...Let’s do it later. ● High Risk / Big Issue It’s recognised as a big problem which requires lots of time, money and energy to solve. ● Not enough time. We are up against so many deadlines. We do not have time. ● Just plain stuck Some important projects are just hard to kick-off. Some lose momentum.
  12. We do not have all the solutions... ...But you do. Sprint it! Design and try a solution in 4-5 days. 1. High-pressure event 2. Involves 7-10 people, including decision makers 3. Aligns the team around a single challenge and builds a solution 4. Combines the Theory of Change approach with a Startup-Canvas Run your own sprint within 4 weeks.
  13. Improve your fund(rais)ing 1. LOOK IN 2. LOOK AROUND 3. LOOK AHEAD Month 1-2 Month 2-4 Month 5
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