InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytelling experience.
5. DEATH OF THE HOME PC
Units Sold
1000000000
900000000
Tablets
800000000
700000000
600000000
500000000
Smartphones
400000000
300000000
200000000 Personal Computers
100000000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: Gartner, IDC Strategy Analytics, company filings, Business Insider estimates
11. INFORMATION
OVERLOAD
“We’re
overwhelmed
by
data
and
info,
we
want
things
that
make
communica;ons
more
simple,
less
complex.”
-‐
Jason
Korman,
CEO
of
Gaping
Void
12.
13. “GeAng
informa;on
off
the
Internet
is
like
trying
to
take
a
drink
from
a
fire
hydrant.”
-‐
Mitchell
Kapor
22. 90%
of
informa?on
transmi@ed
to
the
brain
is
visual,
and
visuals
are
processed
60,000X
faster
in
the
brain
than
text.
-‐
Source:
3M
23. 1 month after the introduction of
Facebook timeline for brands, visual
content -- photos and videos -- saw
65% increase in engagement.
Source: Simply Measured
...then they bought Instagram.
46. Takeaways
•A Return To Traditional (of sorts)
•An “All Access Pass”
•Images Add Value
•Continued Growth
•Big Data Equals Big Opportunities
47. Actionable Items
•Get your customers involved
•Keep context top of mind
•Focus on the experience
•Utilize your SMEs
•Go back to the future
•Measure the data