Insider's Guide to the Technology Behind Internet Marketing - Christian Bowman

An Insider’s Guide to the Technology behind Internet Marketing It’s like a Lonely Planet guide only with less jetlag… Christian Bowman Web Wizard - Achaeus Group

The talk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of using technology ,[object Object],[object Object],[object Object],[object Object]

What Can be automated? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Website Terms ,[object Object],[object Object],[object Object]

Website Types ,[object Object],[object Object],[object Object],[object Object]

Multimedia Technology ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key Internet Marketing Terms ,[object Object],[object Object],[object Object]

Getting Domain Names ,[object Object],[object Object],[object Object]

Why a dedicated Database? ,[object Object],[object Object],[object Object],[object Object]

Using an Internet Marketing Based Database ,[object Object],[object Object],[object Object],[object Object],[object Object]

Example of Automation Automatic Data Entry: Contact Name Email Source Time/Date Interests Email Capture Web Page Segmentation: Survey Results Email Activity Targeted Content Delivery In less than an hour

Email/SPAM - 3 Steps ,[object Object],[object Object],[object Object],[object Object]

Express Consent ,[object Object],[object Object],[object Object]

Inferred Consent ,[object Object],[object Object]

Why receive payments online? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Payment Mechanism Terms ,[object Object],[object Object],[object Object],[object Object]

Merchant/Gateway Vs PayPal ,[object Object],[object Object]

Key Email Marketing Terms ,[object Object],[object Object],[object Object],[object Object]

Email Report ,[object Object],[object Object]

Key Advertising Metrics ,[object Object],[object Object],[object Object]

Key Traffic Metrics ,[object Object],[object Object],[object Object]

Technology and Your Business ,[object Object],[object Object],[object Object],[object Object]

Insider's Guide to the Technology Behind Internet Marketing - Christian Bowman

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