This is a presentation I gave to board members of a non-profit group in Los Angeles called the Asian Pacific Policy and Planning Council (A3PCON). The presentation is broken into two parts the first is focusing on what A3PCON needs to do to grow a strong communications base while envisioning future growth into new media. The second part of the presentation provided tips on how non-profits or small businesses can use to make your social media more engaging and successful.
21. GOOD WEBSITES MUST HAVE Clear Navigation Email Sign-Up Social Media Integration Fresh Content Below the Fold Consciousness Multiple Paths of Access to Content Good Metadata and Keywords
25. CREATE AN ONLINE FOOTPRINT Keeping in mind future expansion Graph by Beth Kantor of the Networked Non-profit http://www.slideshare.net/kanter/how-to-think-like-a-nonprofit-social-media-genius-presentation
29. GROW A STRONG LIST By being nice, do these things... Add to the List Constantly Eye Catching Subject Lines Send Awesome Info Know Your Open Rates Encourage Sharing
39. MEDIA IS MEDIA Both move messages Traditional Media Graph by Beth Kantor of the Networked Non-profit http://www.slideshare.net/kanter/how-to-think-like-a-nonprofit-social-media-genius-presentation
40. MEDIA IS MEDIA Graph from the Harvard Business Review http://hbr.org/2010/12/branding-in-the-digital-age/ar/1 The meaningful difference is that “new” and “social” media offers continuous engagement
41. NEW AND TRADITIONAL MEDIA ARE INTERCONNECTED Cuentame! Billboard Example http://www.facebook.com/note.php?note_id=420160107610
42. NEW AND TRADITIONAL MEDIA ARE INTERCONNECTED Remember: New Media Can Lead to Mainstream Coverage Make Friends with Powerful Online Influencers
43. THE COMMUNICATION SHIFT LOOK............................ What do you like reading and sharing? If you don't know the answer is usually on the Internet. KEEP YOUR EYES OPEN
44. … AND LISTEN Use surveys especially informal Use analytics