Slideshare of the Day: 17th October 2013
Creativity in An Age of Digital Disruption:
- Understanding the Battleground: Defining the age of digital disruption, the momentum behind this digital disruption
- Fighting the War: Index of 2013 Trends and beyond, to discuss the implications it will have on brands, users, and marketers.
- Designing the Battleplan: Writing the Blueprint for success, building your army, and understanding how you can take advantage of the revolution in Social, the changing rules of engagement, and succeed in a challenging, competitive but exceedingly rewarding landscape.
Key topics discussed: wearable technology, life tracking, data analysis and application to digital strategy, prototyping and iteration in strategy and execution, influencer vs advocacy engagement, VIP markets discussion (Vietnam, Indonesia, Philippines: it's not just about investing in Asia, it's about investing in Asians), the collision of "graphs" - personal, behaviour, interest, and social, fuelling the quantified self movement, and finally, the manifesto on designing heartware for hardware