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Similar to context mapping TUDelftmei2009 pecha kucha Christa van Gessel
Similar to context mapping TUDelftmei2009 pecha kucha Christa van Gessel (20)
context mapping TUDelftmei2009 pecha kucha Christa van Gessel
- 1. WEL COME!
strategic
product
design
Christa van Gessel
- 5. Working at
abbing
With erik roscam
brand driven innovation
tion
vision driven innova
Insight dr
iven innov
ation
- 7. creating
Inspiring insights
“I prefe
r magazin
so I can es to int
relax on erne
the couc t,
h!”
- 8. deepening
authentic insights
morning alone,
“I relax on Sunday
pers around me!”
but I need the slee
- 9. involving
usable insights
ing
on holiday? Help
“Priva and client
ping countries!”
people in develo
- 10. immersing
understandable insights
“When I’m feelin
g sad, I dress
nice. When I’m ha
ppy, I don’t care
.”
- 11. co mmunicating
relevant insights
“I’m not tha
t good at d
Fatboy help oing nothing
s me with t ,
hat.”
- 12. Thank you!
Strategy as a
designer
thanks to
contextmapping
christavangessel@hotmail.com
www.zilverinnovation.com