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Video Workshop - Oct. 2019

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Video Workshop - Oct. 2019

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These are slides from my video workshop Oct. 15, 2019 at Drake University in Des Moines. This was a hands-on workshop focused on shooting video on phones and editing with the Videoshop app.

These are slides from my video workshop Oct. 15, 2019 at Drake University in Des Moines. This was a hands-on workshop focused on shooting video on phones and editing with the Videoshop app.

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Video Workshop - Oct. 2019

  1. 1. Video workshop Chris Snider | Oct. 15, 2019
  2. 2. HELLo. I’m Chris snider • Associate professor in Drake University’s School 
 of Journalism and Mass Communication • Teach classes on video, audio, social media, design, storytelling and web design • Also teach a variety of classes 
 on those topics in our 
 Online Master of Arts in Communication program
  3. 3. • I’m passionate about how businesses can use social media and digital media • Formerly editor at Juice Magazine and the Des Moines Register • Continue to run social media accounts and build websites 
 for clients and several related to Drake University
  4. 4. Video is more popular and more 
 in-demand than ever The problem is… most people don’t know how to make quality video. But you can do it with only a smartphone.
  5. 5. https://youtu.be/gyOogqIqgmc FiLMiC Pro Contest Reel - 2015
  6. 6. How to make great videos…
  7. 7. Shoot in shots • Don’t shoot in one continuous movement or hold one shot for too long • Shoot a series of unique shots and put them together to tell the story • This is a terrible video (with millions of views)…
  8. 8. Move, point, shoot, stop. Move, point, shoot, stop. Move, point, shoot, stop. • Frame your shot, then press record until it gets boring. • Then stop and move on to the next one. • Shoot more than you think you’ll need (you don’t have to use it all)
  9. 9. https://www.youtube.com/watch?v=GyzRy3-wXAU
  10. 10. https://www.youtube.com/watch?v=lo8HR711y2w
  11. 11. Camera movement… • Pan - move the camera horizontally • Tilt - move the camera vertically • Zoom - move toward/away from to subject • Always begin and end stable
  12. 12. … avoid camera movement • Any sort of camera movement is advanced technique • Hold the camera still and let the movement happen inside your composed shot • Most great TV/movies are a series of still shots
  13. 13. COMPOSE YOUR SHOTS • Take charge and properly set up the shot. • Pay attention to backgrounds. • Don’t be afraid to rearrange the furniture 
 (in non-documentary situations).
  14. 14. RULE OF THIRDS Source: http://ecvphoto.weebly.com/the-art-of-composition.html
  15. 15. FRAMING Source: http://ecvphoto.weebly.com/the-art-of-composition.html
  16. 16. LEADING LINES Source: http://ecvphoto.weebly.com/the-art-of-composition.html
  17. 17. FOREGROUND/BACKGROUND Image by Georgie Pauwels. Used with Creative Commons Attribution.
  18. 18. Shoot wide, medium and cLose For close-up shots, look for hands and faces
  19. 19. <— Wide Medium —> <— Close-up —>
  20. 20. <— Framing <— Rule of thirds Foreground/Background —>
  21. 21. Go to Facebook or Instagram 
 and look at the first video you see How are they doing? • Shooting in shots • Avoiding camera movement • Composing shots (rule of thirds, framing, 
 leading lines, foreground/background) • Shooting wide, medium close-up
  22. 22. Let’s shoot, Part 1 • Shoot at least five shots of someone doing an action (using a prop, being “lost on campus” or ????) • Include wide, medium and close-up shots • Hold the camera steady • Compose shots - rule of thirds, framing, leading lines, foreground/background Shooting in shots
  23. 23. Let’s edit, 
 part 1 • Open Videoshop • Import your clips
  24. 24. A visual timeline representation of your video Indicators about effects, titles, music, sounds Preview area - shows video clips as they are playing Tools you can use as you edit Library of clips you’re working with. Press, hold, and drag a clip to re-arrange your clips in your timeline.
  25. 25. • Trim ends • Cut from middle • Split into two clips
  26. 26. Move clips around
  27. 27. Add music from your phone, tracks in Videoshop or add sound effects
  28. 28. Add text and text styles
  29. 29. Play around with stickers and transitions
  30. 30. Save your video when done
  31. 31. Tips FOR BETTER VIDEO
  32. 32. Shoot in sequences • Think in terms of scenes • For each scene, follow the action, shoot wide, medium and close-up • Reconstruct the event so it appears to happen in real time. Look for things that repeat (so you can shoot more than once). Or have your subject repeat them (if possible)
  33. 33. https://www.youtube.com/watch?v=yaiJIaQAvUI
  34. 34. Two things that work on video Motion Emotion
  35. 35. Storyboard, then shoot • It’s important to think through all of your shots ahead of time. • Easiest way is to storyboard what you will shoot.
  36. 36. Use Pattern interrupts Pattern Interrupts are elements in your video that are different than the rest of your video (they literally "interrupt" the “pattern"). Pattern Interrupts can be: • On-screen graphics • Animations • New background or setting • B roll shots • Different camera angles • Sound effects
  37. 37. Tell a story • Every video will be better if it tells a story. • A story should have three elements • A sympathetic character • An obstacle (the thing in your character’s way) • A pot of gold (the end goal or reward)
  38. 38. Sympathetic character Obstacle How overcomes obstacle
  39. 39. Sympathetic character: Miguel Want: To play music Obstacle: His family doesn’t like music Overcomes: Finds out the real story of family history
  40. 40. Chubbies Shorts: Pants Problem
  41. 41. Let’s BRAINSTORM • Choose a topic: the not-so-great outdoors 
 OR trouble at birthday party
 OR first-date disaster • Who is your sympathetic character? • What is the obstacle? How do they overcome? • What happens in beginning, middle, end?
  42. 42. you’re only as good as your audio • A video that is difficult to hear will turn off viewers. • Avoid locations with bad acoustics. • Avoid distracting background noises (busy areas, heavy machinery, lawnmowers, etc.) • Use an external microphone for quality audio.
  43. 43. Hardware FOR BETTER smartphone VIDEO
  44. 44. Smartphone video has 
 four main weaknesses Hard to keep phone stable 
 (stabilization does get better every year) Lack of quality audio when too far from camera Not great in low-light situations Limited zoom options (also getting better)
  45. 45. <— Stability <— Audio Light ☀
  46. 46. Promaster tripod - $70 Manfrotto tabletop tripod - $20 DJI Osmo Mobile - $130
  47. 47. Joby Griptight - $20 Shoulderpod - $30 Square Jellyfish - $20 Ulanzi smartphone rig - $13 Vastar tripod mount - $6
  48. 48. iRig Mic - $60 Rode Reporter mic and i-XLR - $280 iRig + XLR cable + mic - $70-170 Generic lavalier - $12 Sennheiser ClipMic digital 
 - $200
  49. 49. Two for $80
  50. 50. Zoom with your feet, 
 not with your lens • Shoot at your camera’s widest setting for stability • 10x zoom = 10x shakiness • Can be uncomfortable to get in close, but it’s our best option
  51. 51. Let’s shoot and edit, part 2 • What we’re focusing on • Quality audio • Variety of shots • Shooting in sequences • Tripod for steady video Interview with b-roll
  52. 52. Click impose to add cutaway shot • You’ll need to size up the video (use 2 fingers) to completely cover the interview • Just watch the ad to get this feature for free
  53. 53. Apps FOR BETTER VIDEO
  54. 54. A BETTER VIDEO APP: FILMICPRO • $15 for iOS and Android • Professional video tools such as smooth zooming, lock focus, lock exposure, sound monitoring.
  55. 55. Creative videos: Quik • Free for both Android and iOS • Quickly make videos, add text and music
  56. 56. I created this in less than 60 seconds with Quik app.
  57. 57. SIMPLE ANDROID EDITING: VIDEOSHOP • Free & quickly turns multiple clips into one video
  58. 58. IPHONE EDITING: IMOVIE • Free • Includes many of the same features as the desktop version
  59. 59. ANDROID/iphone EDITING: KINEMASTER • $5/month or $40/year • Full-featured professional video editor
  60. 60. MUST-HAVE: GooGle Photos • Free for iOS and Android • Edit and backup your videos
  61. 61. PRO editing: LUMAFUSION • $20 for iOS • Powerful multi-track video editor
  62. 62. Mojo High-quality motion graphics templates. $40/yr for pro. Unfold 100+ templates for Stories photos. 25 for free. InShot Convert shape of videos 
 and add text. Tools for creating Stories
  63. 63. MORE VIDEO APPS TO TRY • YouStar - add special effects to videos • Jumprope - create step-by-step how-to videos • Action Movie FX - add Hollywood special effects • Adobe Rush - shoot, edit and share videos • Cinamaker - shoot videos with multiple phones
  64. 64. Let’s shoot and edit, part 3 • What we’re focusing on • Storyboard • Quality audio • Variety of shots • Tripod for steady video 5 shots about you
  65. 65. QUESTIONS? Follow Chris: twitter: @chrissnider Instagram: @csnider chrissniderdesign.com

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