Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Social Media 

Strategy Workshop
APRIL 4, 2015 | Chris Snider | @chrissnider
Chris Snider
Assistant Professor in School of Journalism and Mass Communication
I teach classes in social media, web desig...
Who are you?
Name
Where you work / study in school
What social networks you actively use
What networks your organization/b...
What I HOPE YOU learn today
• How to create native content for a platform
• Basic info about top 10 social networks
• How ...
What I HOPE YOU DO today:
ASK QUESTIONS
Let’s start 

with an exercise
Source: Bitmoji app
What is 

native content?
Native content
• Content that looks and feels like any other content 

that appears on a platform for which it was created...
What are examples of
native content on…
STEP ONE: DEFINE NATIVE CONTENT on platform
NATIVE ON instagram
• Food
• Pets
• Family/babies
• Pictures with friends
• Landmarks/scenery
• Hashtag trends #TBT, #MCM,...
LET’S USE THIS FOR 

ONE OF YOUR Companies/orgs?
WHICH OF THESE FIT WITH THE BRAND?
• Food
• Pets
• Family/babies
• Pictures with friends
• Landmarks/scenery
• Hashtag tre...
WHAT ARE SOME EXAMPLES 

OF THINGS THEY CAN POST?
STEP THREE: IDEAS
another example: Let’s say you
want to reach men on Pinterest
• Pinterest recently blogged about 

what is trending with g...
GET TO KNOW SOME
social networks
Facebook
• Launched in 2004
• 1.39 billion monthly active users as of Dec. 31, 2014
• 1.19 billion mobile monthly active u...
How are you using Facebook
and how is it working for you?
Twitter
• Launched in March 2006
• 288 million monthly active users
• 80% of active users are on mobile
• 77% of accounts ...
How are you using TWITTER 

and how is it working for you?
LinkedIn
• World’s largest professional network with more than 347
million members in 200 countries
• 111 million users in...
Instagram
• Launched Oct. 6, 2010
• Visual social network (photos and videos)
• 300 million monthly active users (70% outs...
Pinterest
• Launched in March 2010
• Recently valued at $11 billion
• Audience is mostly female, but seeing growth among
m...
STATS ON TOP 5
Stats
are
for
U.S.
STATS ON TOP 5
Google+
• Launched in June 2011
• Added a social layer across Google products: Gmail,
search, YouTube, etc.
• What’s uniqu...
Tumblr
• Launched Feb. 2007
• Easily share photos, text, quotes, links, music, videos.
• Yahoo bought for $1 billion in Ju...
YouTube
• Video sharing network
• More than 1 billion users
• Hundreds of millions of hours watched daily
• Half of views ...
Vine
• Launched Jan. 24, 2013
• Twitter’s 6-second video app
• More than 40 million users
• What’s unique: Looping videos,...
Snapchat
• Launched in Sept. 2011
• Estimated 100 million active users as of Aug. 2014
• 70 percent of college students re...
http://www.adweek.com/socialtimes/fastest-growing-social-apps/613690
A little more
demographic info…
DEMOGRAPHIC INFO
DEMOGRAPHIC INFO
DEMOGRAPHIC INFO
niche.com survey of 7,000 teens
DEMOGRAPHIC INFO
My survey of Drake first-years, Aug. 2014
Survey of teens from Piper Jaffray.
Snapchat was write-in option only.
social media trends
• Live video … Meerkat, Periscope
• Video in general (Twitter, Facebook)
• Ephemeral (disappearing) co...
social media trends
• Smaller networks (THIS)
• Work networks (Facebook @ Work, Slack, Yammer,
Wrike)
• Wearables / Apple ...
SIGN UP FOR MY
WEEKLY EMAIL
NEWSLETTER
tinyletter.com/chrissnider
What other trends 

are you seeing?
How to make your next
post a winner
Social media tips:
Use AN image
• Adding photos to your Tweets increases 

click-through rates 108%
BETTER YET, USE A VIDEO
• Online video views grew 40 percent from 2013 to
2014, with the majority watched on Smartphones.
...
Drake SJMC FB by post type
DON’T BE STUPID
Don’t be too promotional
Don’t TRY TO TRICK PEOPLE
CREATE GREAT content
• There’s no shortage of content on social media. 

It’s the great content that will stand out.
• Spe...
TELL US WHAT MAKES YOU UNIQUE
TELL US WHAT MAKES YOU UNIQUE
TAG People and brands
GIVE MORE THAN YOU TAKE
BE HUMAN
SHOW REAL PEOPLE
BE USEFUL
Stop talking about yourself
• Share other people’s content more than you share your
own.
• Follow the 80/20 rule. Four pos...
GIVE CONTEXT, not JUST CONTENT
CREATE CONTENT OTHERS
WILL WANT TO SHARE
What is something you
shared recently?
WHY DID YOU SHARE?
This fit with my brand: social
And it helped strengthen my relationship with Nathan
KNOW YOUR ANALYTICS
HAVE A GREAT PROFILE
Use hashtags
Pay for more reach
STOP OBSESSING OVER YOUR
NUMBER OF FOLLOWERS.
START ENGAGING 

THE ONES YOU HAVE.
How the Facebook 

news feed works
How does Facebook
decide what to show
you in your feed?
http://pjtec.info/a-peek-inside-how-facebook-decides-what-goes-into-your-news-feed/ (March 25, 2015)
SO…
What does this mean
for brands?
Brands must…
• Create content that people actually engage with
• Let’s look at the science behind that: http://
danzarrell...
EXPERIMENT: Who do you
THINK YOU see the most
content from on Facebook?
Person and brand.
HOW TWITTER WORKS
What is different about Twitter compared to Facebook?
What’s unique About Twitter
• It’s a great listening tool (because of the public nature)
• News feed does not apply an alg...
• http://blog.hubspot.com/marketing/twitter-increase-
clickthrough-rate
• http://www.quicksprout.com/2015/03/02/11-tactics...
Twitter cards
LET’S BOX!
EXERCISE TIME
and learn to 

create great
content
Jab, Jab, Jab, 

Right Hook
• Jab - Lightweight pieces of
content that benefit your
followers by making them
laugh, snicker...
Are these jabs or right hooks?
How we use JJJRH
• Throw enough jabs to make
your customers like you and
appreciate you and love you.
(And more importantl...
Let’s TRY it
• Write down 5 examples of jabs that your brand/org
could post to social media.
• Jab - Lightweight pieces of...
SOCIAL MEDIA TOOLS I LOVE
Bitmoji - DUH!
PABLO
TWITSHOT
Hyperlapse
Nutshell
ONESHOT
recitethis.com
filmicpro + imovie
Click to Tweet
Hootsuite
buffer
friend or follow
RIFF - By Facebook
What tools do you use
and recommend?
ANALYTICS
Let’s look at analytics on Twitter and Facebook
SOCIAL MEDIA AUDITS
SOCIAL MEDIA STRATEGY
FRAMEWORKS
Jab, Jab, Jab, 

Right Hook
• Jab - Lightweight pieces of
content that benefit your
followers by making them
laugh, snicker...
Native Content
• Content that looks and feels like any other content that
appears on a platform for which it was created.
...
Dan Zarrella’s 

Hierarchy of contagiousness
The decision-making process that happens before someone
shares an idea:
1. Ex...
P-O-S-T method
• P - People (who are we trying to reach)
• O - Objectives (what do we want to happen)
• S - Strategy (how ...
Let’s apply THIS 

to SOMEONE’S COMPANY…
E-CCCC
Approach for engaging customers
• Educational/Informative: Educate people about your
product/service/market to make...
E-CCCC
• Community: Create an area to talk about your product.
• Curator: Help people find great content.
• Collaborator: G...
BLUE OCEANS
• Blue Ocean Strategy suggests that an organization
should create new demand in an uncontested market
space, o...
THird Wave Framework
Third Wave Framework
GOALS
• Business Objectives: What goals does the company
want to achieve with the help of social medi...
Third Wave Framework
STRATEGY
• People: Who do we want to talk with? What is there to
know about them? About the interests...
Third Wave Framework
SETUP
• Monitoring, Analytics, Reporting: How can we listen
to what people are saying about us and th...
Creating viral content
SOCIAL NETWORKS TO CHECK OUT
• Healthy Selfie – Helps you get in shape by posting photos that show some skin.
• oneminute –...
SOCIAL NETWORKS TO CHECK OUT
• Lo – ask your friends where they are.
• Waffle – picture chat with friends.
• Yo - You can sa...
QUESTIONS?
Follow Chris:
@chrissnider
chrissniderdesign.com
tinyletter.com/chrissnider
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Social Media Strategy Workshop - 2015
Nächste SlideShare
Wird geladen in …5
×

Social Media Strategy Workshop - 2015

7.239 Aufrufe

Veröffentlicht am

How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns

Veröffentlicht in: Marketing
  • Login to see the comments

Social Media Strategy Workshop - 2015

  1. 1. Social Media 
 Strategy Workshop APRIL 4, 2015 | Chris Snider | @chrissnider
  2. 2. Chris Snider Assistant Professor in School of Journalism and Mass Communication I teach classes in social media, web design and multimedia
  3. 3. Who are you? Name Where you work / study in school What social networks you actively use What networks your organization/biz actively uses Favorite social network / new tool Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, Tumblr, YouTube, Snapchat, Vine
  4. 4. What I HOPE YOU learn today • How to create native content for a platform • Basic info about top 10 social networks • How to improve what you currently do on social media • How Facebook and Twitter work • How to build your brand using Jabs • New social media tools you can use today • Strategies for building social media campaigns
  5. 5. What I HOPE YOU DO today: ASK QUESTIONS
  6. 6. Let’s start 
 with an exercise Source: Bitmoji app
  7. 7. What is 
 native content?
  8. 8. Native content • Content that looks and feels like any other content 
 that appears on a platform for which it was created. • It is not cheesy, and it’s not obvious. • It has “cool” factor. • It hits your emotional center so hard you want to share it with someone else.
  9. 9. What are examples of native content on… STEP ONE: DEFINE NATIVE CONTENT on platform
  10. 10. NATIVE ON instagram • Food • Pets • Family/babies • Pictures with friends • Landmarks/scenery • Hashtag trends #TBT, #MCM, #WCW, #OOTD, #TransformationTuesday, #nofilter
  11. 11. LET’S USE THIS FOR 
 ONE OF YOUR Companies/orgs?
  12. 12. WHICH OF THESE FIT WITH THE BRAND? • Food • Pets • Family/babies • Pictures with friends • Landmarks/scenery • Hashtag trends #TBT, #MCM, #WCW, #OOTD, #TransformationTuesday, #nofilter STEP TWO: NARROW IT DOWN
  13. 13. WHAT ARE SOME EXAMPLES 
 OF THINGS THEY CAN POST? STEP THREE: IDEAS
  14. 14. another example: Let’s say you want to reach men on Pinterest • Pinterest recently blogged about 
 what is trending with guys on the site: • Fashion • Home improvement • Camping • Hiking • Fishing • Boots/shoes • Survival • DIY/woodworking
  15. 15. GET TO KNOW SOME social networks
  16. 16. Facebook • Launched in 2004 • 1.39 billion monthly active users as of Dec. 31, 2014 • 1.19 billion mobile monthly active users • 890 million daily active users (82.4% outside U.S. and Canada) • What’s unique: Everyone is there. Real identity. Lots of content. Hard to get your content seen as a brand.
  17. 17. How are you using Facebook and how is it working for you?
  18. 18. Twitter • Launched in March 2006 • 288 million monthly active users • 80% of active users are on mobile • 77% of accounts outside the U.S. (66M accounts in U.S.) • Popular among under-50, college-educated people. • What’s unique: Short, real-time information and public, so it’s a great listening tool. Ability to follow/talk to anyone. Expectation that brands will respond to you.
  19. 19. How are you using TWITTER 
 and how is it working for you?
  20. 20. LinkedIn • World’s largest professional network with more than 347 million members in 200 countries • 111 million users in the U.S. • In Q4 2014 more than 75% of new users outside U.S. • Students and recent grads are fastest growing demo (with 39 million now) • What’s unique: Real identity. Your work history and education history tie you to others.
  21. 21. Instagram • Launched Oct. 6, 2010 • Visual social network (photos and videos) • 300 million monthly active users (70% outside the U.S.) • 70 million photos shared per day • What’s unique: Very visual. Filters. Quick and simple (launched Layer app instead of building that content in). No links, so it’s not filled with bad marketing.
  22. 22. Pinterest • Launched in March 2010 • Recently valued at $11 billion • Audience is mostly female, but seeing growth among men. • What’s unique: Visual. Allows you to organize information and easily reference it later. Focus on fashion, travel, home, arts/crafts, food.
  23. 23. STATS ON TOP 5 Stats are for U.S.
  24. 24. STATS ON TOP 5
  25. 25. Google+ • Launched in June 2011 • Added a social layer across Google products: Gmail, search, YouTube, etc. • What’s unique: It’s closely tied to Google search, 
 so still value in adding content there for businesses. There is still lots of content, but your friends are not using it.
  26. 26. Tumblr • Launched Feb. 2007 • Easily share photos, text, quotes, links, music, videos. • Yahoo bought for $1 billion in June 2013 • 228.9 million blogs with 107 billion posts (March 2015) • 460 million visitors per month • “A place for artists, advocates and kids.” - Wash Post March 2015 • What’s unique: Credited with being the source of more Buzzfeed (aka viral) content than any other site.
  27. 27. YouTube • Video sharing network • More than 1 billion users • Hundreds of millions of hours watched daily • Half of views are on mobile • Reaches more U.S. adults 18-34 than any cable network • What’s unique: Vast volume of video, high rank in Google search, YouTube stars.
  28. 28. Vine • Launched Jan. 24, 2013 • Twitter’s 6-second video app • More than 40 million users • What’s unique: Looping videos, really fun tools for making GIF-like videos.
  29. 29. Snapchat • Launched in Sept. 2011 • Estimated 100 million active users as of Aug. 2014 • 70 percent of college students report posting once/day • CEO said in 2013 that 70% of users were women • Fastest growing social app of 2014 • What’s unique: Disappearing content, fun storytelling tools, frequency of use by young people. http://mashable.com/2014/08/08/study-snapchat-college/
  30. 30. http://www.adweek.com/socialtimes/fastest-growing-social-apps/613690
  31. 31. A little more demographic info…
  32. 32. DEMOGRAPHIC INFO
  33. 33. DEMOGRAPHIC INFO
  34. 34. DEMOGRAPHIC INFO niche.com survey of 7,000 teens
  35. 35. DEMOGRAPHIC INFO My survey of Drake first-years, Aug. 2014
  36. 36. Survey of teens from Piper Jaffray. Snapchat was write-in option only.
  37. 37. social media trends • Live video … Meerkat, Periscope • Video in general (Twitter, Facebook) • Ephemeral (disappearing) content • Private content (Confide, Cyber Dust) • Messaging apps (FB Messenger, 
 LINE, WhatsApp)
  38. 38. social media trends • Smaller networks (THIS) • Work networks (Facebook @ Work, Slack, Yammer, Wrike) • Wearables / Apple Watch • One to few publishing (podcasting, email newsletters) • Mobile - It’s all mobile
  39. 39. SIGN UP FOR MY WEEKLY EMAIL NEWSLETTER tinyletter.com/chrissnider
  40. 40. What other trends 
 are you seeing?
  41. 41. How to make your next post a winner Social media tips:
  42. 42. Use AN image • Adding photos to your Tweets increases 
 click-through rates 108%
  43. 43. BETTER YET, USE A VIDEO • Online video views grew 40 percent from 2013 to 2014, with the majority watched on Smartphones. • Facebook said in March they get three billion video views a day, 65% on mobile (YouTube passed 
 four billion in 2012). • Think about video that has value without audio.
  44. 44. Drake SJMC FB by post type
  45. 45. DON’T BE STUPID
  46. 46. Don’t be too promotional
  47. 47. Don’t TRY TO TRICK PEOPLE
  48. 48. CREATE GREAT content • There’s no shortage of content on social media. 
 It’s the great content that will stand out. • Spend more time creating fewer, better posts.
  49. 49. TELL US WHAT MAKES YOU UNIQUE
  50. 50. TELL US WHAT MAKES YOU UNIQUE
  51. 51. TAG People and brands
  52. 52. GIVE MORE THAN YOU TAKE
  53. 53. BE HUMAN
  54. 54. SHOW REAL PEOPLE
  55. 55. BE USEFUL
  56. 56. Stop talking about yourself • Share other people’s content more than you share your own. • Follow the 80/20 rule. Four posts about others to one post about yourself.
  57. 57. GIVE CONTEXT, not JUST CONTENT
  58. 58. CREATE CONTENT OTHERS WILL WANT TO SHARE
  59. 59. What is something you shared recently? WHY DID YOU SHARE?
  60. 60. This fit with my brand: social And it helped strengthen my relationship with Nathan
  61. 61. KNOW YOUR ANALYTICS
  62. 62. HAVE A GREAT PROFILE
  63. 63. Use hashtags
  64. 64. Pay for more reach
  65. 65. STOP OBSESSING OVER YOUR NUMBER OF FOLLOWERS. START ENGAGING 
 THE ONES YOU HAVE.
  66. 66. How the Facebook 
 news feed works
  67. 67. How does Facebook decide what to show you in your feed?
  68. 68. http://pjtec.info/a-peek-inside-how-facebook-decides-what-goes-into-your-news-feed/ (March 25, 2015)
  69. 69. SO… What does this mean for brands?
  70. 70. Brands must… • Create content that people actually engage with • Let’s look at the science behind that: http:// danzarrella.com/infographic-how-to-get-more-likes- comments-and-shares-on-facebook.html# • More on creating content that gets engagement to come…
  71. 71. EXPERIMENT: Who do you THINK YOU see the most content from on Facebook? Person and brand.
  72. 72. HOW TWITTER WORKS What is different about Twitter compared to Facebook?
  73. 73. What’s unique About Twitter • It’s a great listening tool (because of the public nature) • News feed does not apply an algorithm • Businesses and people treated equally • This means information spreads fast on Twitter • Does apply algorithm to some on mobile, and to summary emails
  74. 74. • http://blog.hubspot.com/marketing/twitter-increase- clickthrough-rate • http://www.quicksprout.com/2015/03/02/11-tactics- to-get-more-click-throughs-from-social-media/
  75. 75. Twitter cards
  76. 76. LET’S BOX! EXERCISE TIME and learn to 
 create great content
  77. 77. Jab, Jab, Jab, 
 Right Hook • Jab - Lightweight pieces of content that benefit your followers by making them laugh, snicker, ponder, play a game, feel appreciated or escape. • Right hook - Calls to action that benefit your business.
  78. 78. Are these jabs or right hooks?
  79. 79. How we use JJJRH • Throw enough jabs to make your customers like you and appreciate you and love you. (And more importantly click on your content on Facebook). • Then come with the right hook when you need something from your customers.
  80. 80. Let’s TRY it • Write down 5 examples of jabs that your brand/org could post to social media. • Jab - Lightweight pieces of content that benefit your followers by making them laugh, snicker, ponder, play a game, feel appreciated or escape.
  81. 81. SOCIAL MEDIA TOOLS I LOVE Bitmoji - DUH!
  82. 82. PABLO
  83. 83. TWITSHOT
  84. 84. Hyperlapse
  85. 85. Nutshell
  86. 86. ONESHOT
  87. 87. recitethis.com
  88. 88. filmicpro + imovie
  89. 89. Click to Tweet
  90. 90. Hootsuite
  91. 91. buffer
  92. 92. friend or follow
  93. 93. RIFF - By Facebook
  94. 94. What tools do you use and recommend?
  95. 95. ANALYTICS Let’s look at analytics on Twitter and Facebook
  96. 96. SOCIAL MEDIA AUDITS
  97. 97. SOCIAL MEDIA STRATEGY FRAMEWORKS
  98. 98. Jab, Jab, Jab, 
 Right Hook • Jab - Lightweight pieces of content that benefit your followers by making them laugh, snicker, ponder, play a game, feel appreciated or escape. • Right hook - Calls to action that benefit your business. SOURCE: Jab, Jab, Jab, Jab, Right Hook by Vaynerchuk
  99. 99. Native Content • Content that looks and feels like any other content that appears on a platform for which it was created. • It is not cheesy, and it’s not obvious. • It has “cool” factor. • It hits your emotional center so hard you want to share it with someone else. SOURCE: Jab, Jab, Jab, Jab, Right Hook by Vaynerchuk
  100. 100. Dan Zarrella’s 
 Hierarchy of contagiousness The decision-making process that happens before someone shares an idea: 1. Exposed to the content 2. Aware of the content 3. Motivated by something in order to share At each step, we can increase the number of people. SOURCE: danzarrella.com
  101. 101. P-O-S-T method • P - People (who are we trying to reach) • O - Objectives (what do we want to happen) • S - Strategy (how will we make it happen) • T - Technology (what tech should we use) SOURCE: Groundswell by Li and Bernoff
  102. 102. Let’s apply THIS 
 to SOMEONE’S COMPANY…
  103. 103. E-CCCC Approach for engaging customers • Educational/Informative: Educate people about your product/service/market to make them more informed buyers. • Customer service: Monitor what’s being said and respond. SOURCE: http://geeklesstech.com/social-media-marketing-strategies-for-engaging-customers/
  104. 104. E-CCCC • Community: Create an area to talk about your product. • Curator: Help people find great content. • Collaborator: Get your customers involved to be a part of your social efforts. SOURCE: http://geeklesstech.com/social-media-marketing-strategies-for-engaging-customers/
  105. 105. BLUE OCEANS • Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, or a “Blue Ocean,” rather than compete head-to- head with other suppliers in an existing industry.
  106. 106. THird Wave Framework
  107. 107. Third Wave Framework GOALS • Business Objectives: What goals does the company want to achieve with the help of social media? What business metrics are the benchmarks for the strategy’s success?
  108. 108. Third Wave Framework STRATEGY • People: Who do we want to talk with? What is there to know about them? About the interests, their goals, their lives, their behavior, etc.? • Content: What do we want to talk about? What are the topics and ideas? What is the added value that we want to provide on the social web? • Platforms: Where do we want to talk with them? Which platforms are the best for the people we want to reach and the content we want to talk about?
  109. 109. Third Wave Framework SETUP • Monitoring, Analytics, Reporting: How can we listen to what people are saying about us and the topic relevant to us? How do we measure what our strategy achieves? How do we gain insight and improve our approach? • Internal Organization: Who is in charge of the strategy inside the company? What roles and teams need to be designated? What processes need to be in place? What vendors need to be brought in?
  110. 110. Creating viral content
  111. 111. SOCIAL NETWORKS TO CHECK OUT • Healthy Selfie – Helps you get in shape by posting photos that show some skin. • oneminute – Receive a notification and you’ve got 60 seconds to anonymously share a photo with the whole world. • Line – Allows free messages, calls and video calls (huge in Japan, growing in the U.S.) • Expire – lets you set an expiration date for your Facebook and Twitter posts • Red/Green – tell your friends if you’re ready to hang out or not • Super – create and share short thoughts or opinions overlaid onto photos • Derp – play sounds on your friends’ phones • Rooms – chat rooms organized by topic
  112. 112. SOCIAL NETWORKS TO CHECK OUT • Lo – ask your friends where they are. • Waffle – picture chat with friends. • Yo - You can say “Yo” to someone • Slingshot - Facebook’s latest answer to Snapchat • Sup - lets you take over someone’s camera • WiGo - see who is going out tonight • Unseen - anonymously share photos with nearby people • Ethan - message a dude named Ethan
  113. 113. QUESTIONS? Follow Chris: @chrissnider chrissniderdesign.com tinyletter.com/chrissnider

×