More Related Content Similar to Digital Advertising Trends (20) More from Chris Schaumann (8) Digital Advertising Trends2. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 2 8. Source: Synovate Asia Bus Jun/Jul 2007, 15-64 years
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 8 9. Source: Synovate Asia Bus Jun/Jul 2007, 15-64 years
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 9 10. Source: GroupM Forecasts, Dec 2006; KR & NZ: Universal McCann Estimates Apr 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 10 11. Source: Source: PricewaterhouseCoopers (PwC) and Wilkofsky Gruen Associates, quot;Global Entertainment and
Media Outlook: 2007-2011,quot; June 20, 2007
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 11 12. Sources:
-Market Sizes: Microsoft & Universal McCann
- Online Market Sizes: Oppenheimer & Co. Inc., June 2007
(sources include Universal McCann, Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers )
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 12 13. “P&G Canada, has vowed to boost
online spending from 3% of its
media budget to as much as
20% for the company's fiscal year
that starts July 1.”
Source: Advertising Age May 19, 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 13 14. The country’s third-largest advertiser
(General Motors) is getting ready to
shift fully half of its $3 billion budget
into digital and one-to-one marketing
within the next 3 years.”
Source: Advertising Age March 17, 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 14 15. Of the $500 million Microsoft
allocated to the introduction of its
Vista operating system,
30% went online.
Source: Times UK Online, October 21, 2005
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 15 16. Only 18% are Leaders
82%
18%
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 16 17. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 17 18. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 18 19. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 19 20. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 20 21. “The traditional AIDA funnel has become a sea of complexity”
Source: Forrester Research
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 21 22. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 22 23. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 23 24. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 24 25. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 25 26. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 26 28. Source: The Fournaise Marketing Group’s 2007 Global Marketing Effectiveness Report
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 28 30. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 30 31. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 31 32. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 32 33. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 33 34. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 34 37. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 37 38. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 38 39. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 39 40. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 40 42. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 42 43. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 43 44. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 44 45. Source: Forrester Research - September 2007 “Winning With Superior Customer Experiences”
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 45 46. Source:
David Armano
Logic + Emotion Blog
http://darmano.typepad.com/
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 46 47. Source:
David Armano
Logic + Emotion Blog
http://darmano.typepad.com/
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 47 48. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 48 49. Source: Mohan Sawhney, Kellogg School of Management
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 49 50. Source: AvenueA Razorfish :: Showreel
e.g. http://www.audi.com/a4globaldrives
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 50 51. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 51 52. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 52 53. Engagement Mapping is a flexible attribution model
that enable advertisers to include many factors
In their Engagement ROI calculations
Source: Atlas Engagement Mapping Paper, 2008
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 53 54. Source:
Atlas DMT
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 54 55. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 55 56. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 56 57. Source: Europe: Screen Digest 2005, Japan: Wikipedia May 2006, US: US Federal Comms Commission, 2004
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 57 58. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 58 59. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 59 60. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 60 61. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 61 63. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 63 64. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 64 65. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 65 66. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 66 67. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 67 68. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 68 69. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 69 70. Buyers Buyers
Sellers Sellers
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 70 71. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 71 72. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 72 73. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 73 74. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 74 75. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 75 76. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 76 77. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 77 78. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 78 79. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 79