How to use social media effectively.

1. Why Social Media is Important
Sue Rasmus, CAI
How to use SM effectively

2. 1.2 Billion Users
Social Media is a beast

3. Americans spend
37 minutes a
day on SM

4. Americans spend more time on SM
than any other activity
Including Email

5. 89% of
marketers said
that increased
exposure is the
#1 Benefit of
Social Media

6. The reasons why SM is important
SM helps brand your business
SM increases exposure to your market place
SM increases traffic to your business and
website
SM develops a loyal following
SM improves your search ranking
SM grows your business partnerships

7. The reasons why SM is important
SM reduces your marketing expenses
SM improves your sales
SM gives you insight into the marketplace
SM increases your legitimacy
SM provides for network opportunities
SM aids in problem solving
SM reaches a new generation of users

8. Lets break it down

9. The reasons why SM is important
!
It brands your business
Who you are
What you do
What your all
about

10. Corporate colors
Branding is why SM is important

11. Logos
Branding is why SM
is important

12. Slogans & Taglines
Branding is why SM is important

13. Your Posts Become the social media
voice of your company
Branding is why SM is important

14. What you say & how you say it
matters
Branding is why SM is important

15. We like to
brand local
Washington DC
Photos
Weather
Local stuff
Branding is why SM is
important

16. On LinkedIn our brand is
“our connections”
Branding is why SM is important

17. Our Brand
Branding is why SM is important

18. The reasons why SM is important
It exposes you to the
marketplace
1.2 Billion
already on SM

19. The reasons why SM is important
It exposes you to the
marketplace
Your connections
go viral
they tell two
friends & they
tell two friends
& so on & so on..
^
G
T

20. It exposes you to the marketplace
!
Promote Posts & Advertise
By age group
By locality
by hashtag
By interest

21. SM increases traffic to
your business & website
Join Groups with
specialty interest
Join regional groups
Like a digital
chamber of
commerce

22. SM increases traffic to your
business & website
Connect with people you
want to do business with on linkedin

23. SM increases traffic to your business & website
A completed linkedin
profile reflects the
professionalism you
display in your
business
TIP!

24. SM increases traffic to your business & website
Post on multiple
platforms
it will attract attention
and drive business to
your website
TIP!
^GTP t

25. Twitter is in the moment - tweet
things that are happening now
Auction closes in 15 minutes
SM increases traffic to your business & website

26. SM increases traffic to your business & website
If your not sure what or how to post,
follow, watch & repeat someone you admire
TIP!

27. SM develops a loyal
following
invite all of your friends to
like your page
!
Ask friends and customers
to like, comment and engage
your SM

28. SM develops a loyal following
Import contacts
into facebook,
linkedin and
twitter
google it for video
and step by step
instructions
for each platform

29. SM develops a loyal following
Many platforms
will update your
existing contacts
Don’t forget to
upload you
auction
registration
contacts!

30. Integrate your
website, email
online services
SM develops a loyal following

31. Integrate your
website, email &
online services
with SM to
build your
community
SM develops a
loyal following

32. SM generates leads for
new Sellers
Promote your referral program
Post your referral program in groups

33. SM generates
leads for new
buyers
Post your events
!
Post your items
!
If they don’t know,
they won’t go

34. Run Ads
There are no free rides
!
You now have to pay
to play
!
A couple of hundred
dollars goes a long
way
SM generates leads for new buyers & Sellers

35. Promote Promote Promote
Promote a posting
!
Promote an auction
!
promote an item
!
Promote your referral program
SM generates leads for new buyers & Sellers

36. SM improves
your search
rankings
Content is KING
Engagement is Queen
!
Google can only index what
you have put online
!
Use wizards to find relevant
keywords

37. SM improves
your search
rankings
Content is KING
Engagement is Queen
!
Google can only index what
you have put online
!
Use wizards to find relevant
keywords

38. SM improves
your search
rankings
More platforms, larger
audiences, more content
!
All this adds up to better
search ranking

39. SM grows
your business
partners
We collaborate and JV
with other sellers,
auctioneers and
assetbridge partners
!
We share buyers,
processes, auctions,
platforms and SM
techniques

40. SM grows
your business
partners
This type of penetration
dominates google and results in
lots of new leads and buyer traffic,
which in turn, leads to new
business partnerships

41. SM grows
your business
partners
When you follow
someone you want
to do business
with, they often
follow you back

42. SM grows your business partners
When you talk to someone,
they talk back
!
When you comment, they
comment back
!
When you post meaningful
content,
people read it
!
When your on someones
mind,
YOU DO BUSINESS TOGETHER

43. SM reduces your marketing expense
SM is free
SM is viral
SM is worldwide
SM is also local
SM can reach micro
markets
A little bit of SM can go a
long way
!

44. SM improves your sales
SM get the word
out
!
You feature items
or event to groups
!
you can create
events
!
you can post ads or
promote posts!
!

45. SM gives you insight into the
marketplace
You see who your
competition is
!
Yoe see competition
strategies
!
You gain insight on how
your follower engage you
and others
!
You can measure what
followers find most
interesting

46. SM increases your legitimacy
Your digital footprint is your calling
card
!
The more friends you have the popular
you are
!
People find comfort in numbers
!
Seek referrals, recommendation and
endorsements
!
You can tell your own story and
everyone else reads it
!
All your SM platforms combine to
define your brand

47. SM provides networking
opportunities
DUH!

48. SM aids in problem solving
You address problems before they mushroom
!
You communicate instantly with your targeted communication
!
You seek help from your SM community
!

49. SM reaches a new generation of
consumers
Use the tools that the new
generation uses
!
Target market by age & interest
!
SM is in the moment, they want
information and want it now
!
Use promotions, giveaways, gift
cards, contest, games, thrifty
value, free stuff and steal deals

50. The Top Challenges for SM
!
Integrate your platforms
!
Use the feature that allows you to both post
on linked in and twitter at the sale time
!
Hootsuite - allows you to preload posts
get the mobile apps
Lack of time

51. The Top Challenges for SM
!
Facebook is pay to play
!
Linked-In uou have to connect (take
your time)
!
Twitter you have to be in the moment
!
Inability to measure value

52. The Top Challenges for SM
!
make it a priority
!
use interns
!
get some help
Difficulty integrating social
media with other activities

53. The Top Challenges for SM
Set a small amount for advertising
and measure the results
!
$100 on an auction? Example Sonoma
!
Add the SM$ to the clients budget
!
Pick a % of every ad budget!
Lack of money for budgeting

54. The Top Challenges for SM
Attend Live Seminars
Participate in Online seminars - Social
Media Examinar free and pay
!
Websites - Alltop.com
!
Bloggers - @problogger, chris brogan,
copyblogger
Confused? So are the experts

55. The Top Challenges for SM
!
Follow SM celebrity facebook pages
Mari Smith & Jon Loomer
!
Follow SM celebrity tweets laurafitton
!
Follow Viveka VonRosen #linkedinexpert
Change is constant, as soon you
get it the game changes

56. CONTENT IS KING
Don’t sell your business 24/7
!
Be useful
Inspire people
Solve problems
Amaze with new information
Be a problem solver
Give people what they desire
!

57. Why Social Media is Important
Sue Rasmus, CAI
How to use SM effectively
get these course materials

58. get these
course
materials
Why Social
Media is
Important
How to use SM
effectively