Do you want me to speak at your event? http://get.rockboost.com/chris/ Learn in 7 steps how to set up a growth hacking structure for your company

1. Growth Hacking
in 7 steps
Trac%on and Growth Meetup Cologne

2. CHRIS
OUT
Managing Partner en Lead Growth Hacker
RockBoost
chris@rockboost.com

4. Growth
Hacking

5. 2.328,72% ROI

6. BUZZWORD

7. GROWTH HACKING

8. GROWTH HACKING
There is one word missing
SYSTEM

9. Finding the weak spot in a system
and exploi2ng this weakness
HACK:

11. PROFILE OF A
GROWTH HACKER

12. GROWTH HACKING
SKILL SET
Data
analy:cs
& tes:ng
So=ware
Engineering
& automa:on
Crea:ve
Marke:ng
GROWTH
HACKER

13. BROAD KNOWLEDGE
DEEP KNOWLEDGE
CRODesign
Social
Display
More
PPC
SEO

14. SO WE NEED MR. T

15. 7 pillars of
Growth Hacking

16. 1. Mindset

17. MINDSET

20. 2. Team

21. Navy Seals

22. Standard operaUng
procedures

23. CommunicaUon

24. Step by step

25. 3. Measurement

26. ONE METRIC THAT MATTERS

27. COST OF ACQUISITION

28. LIFE TIME VALUE

29. ACQUISTION
ACTIVATION
RETENTION
REVENUE
REFERRAL
AARRR

32. RETARGETING HACK

33. 4. Listen to your market

34. FAILURE

35. CUSTOMER DESIRE MAP
Hopes & Dreams
What does your customer want to
attain or achieve above all else?
Pains & Fears
What are customers wanting to avoid
or get away from?
Barriers & Uncertainties
What is preventing or getting in the
way of what customers want?

36. PRIMARY DESIRES
GET PAID
LOSE WEIGHT
LOOK GREAT
FEEL GREAT
GET LAID

37. 5. Product/market fit

38. STARTUP PYRAMID
Growth
Transition to
Growth
Product/Market Fit

39. THE SERVICE OR PRODUCT THAT YOU DELIVER
+ ALL TOUCHPOINTS WITH YOUR CLIENTS
OVER IT’S ENTIRE LIFETIME
PRODUCT

40. More than 40% would be
disappointed if they can’t use your
product or service anymore
“

41. WHAT ARE YOU LOOKING FOR?

46. 6. TracUon channels

48. THE GOAL IS NEVER TO
DO ALL 19 CHANNELS

49. THE BULLSEYE FRAMEWORK
promising (A)
potential (B)
long-shot (C)

50. 7. OpUmizaUon

51. CONVERSION = DESIRE - FRICTION

53. ONE METRIC
THAT MATTERS
GROWTH HACKING PROCESS
Idea%on
Priori%za%on
Tes%ng
Analyzing

54. 50

55. QuesUons?
chris@rockboost.com
Trac%on and Growth Meetup Cologne