Paper given at 8th International JTEFS/BBCC Conference "Sustainable Development. Culture. Education", UNESCO, Paris 17/05/2010 Rising student numbers, greater funding pressure and an increasing consumerisation of education pose dilemmas for educators. Additionally, we are told that technology is going to transform education; that a new breed of young people, who have not known a world without pervasive electronic technology, are entering education; that this will lead to a paradigm shift and those unable or unwilling to make the change will be swept away. However, recent research shows this may not be the case. Using examples from an ongoing study of university students' experiences of using technology, this paper argues that a debate that is framed by thoughts of an army of homogeneous digital natives will produce technology 'solutions' that are unsustainable. It will go on to argue that a more context based approach towards the use of technology is needed in order to provide sustainable solutions to the issues facing educators in the 21st century