The document explores how character, theme, and motif can be used to keep experiences fresh and maintain purpose in businesses and design. It suggests that these elements of storytelling can provide a framework for designing experiences that connect people to companies. Character embodies traits and distinguishes elements, theme gives direction as an unifying idea, and motif enriches as a recurring pattern.

1. Keeping Experiences Fresh
Using Character, Theme and Motif
(an exploration)

2. How do great businesses connect with people?

3. How do designers facilitate those connections?

4. How do we keep those connections fresh?

5. purpose maintained
2nd wind
purpose driven process driven
Mats Lederhausen, Be-Cause

6. Designers tell stories that bridge
peopleʼs experience to the c-suite

7. Strategy
Solutions

8. Can we use story telling framework
to help us design experiences?

9. What are the essential parts of a story?