1. Political Fundraising @chrisfaulkner #postparty

2. Elements of Your Finance Plan 1. Personal Solicitation 2. Finance Committee 3. Events 4. Direct Mail 5. Online 6. PACS

3. Personal Solicitations “Money is the mother’s milk of politics.” Jesse Unruh Speaker of the CA Assembly Successful candidates spend 35-50% of their time raising money.

4. Why ask for a contribution directly, either by phone or personal visit? Results can be immediate The most cost effective way to raise $$ Return is high

5. Finance Committee Recruitment: Occupation Membership Lists PAC money Region Interest Area

7. Food

8. Drinks

10. Direct Mail A direct mail program is the process of soliciting, collecting, and tracking funds Regular, systematic source of income Heavily researched and tracked

11. Track the results Mail the List 3 Steps Obtain the List

12. Mail the Lists The Letter Ask for money. Tell them why you need it. Tell them when you need it. Ask for a specific amount. Short vs. Long letters. Use of Inserts (i.e. Palm cards)

13. Online Contributions “feed and water your garden” A faster, more efficient, and compelling way to contribute 1 Media and message tie-in 2 “Shared” Activity 3 Importance of the “Small Donors” 4

14. Online Contributions A few tips: Collect emails at every opportunity Ask for realistic donations (i.e. $27.50 for 10 yard signs

15. Learn, grow, and stay in touch. www.AmericanMajority.org www.SamAdamsAlliance.org