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ITSM and Social Media HDI Western Regional Tour Dallas - Phoenix – Los Angeles – Orange County – San Diego – San Francisco – Modesto - Sacramento
Agenda Introduction – Who Do You Think You Are The Way We Were – Support Evolution Who Let The Dogs Out – Transparency People Are Talking – Tools for Sharing Shhhh – Tools for Listening More with Zero – Resources Future Leaders - Alignment
Who Do You Think You Are? Started as a Help Desk Tier One 1990 Moved to Help Desk Manager FrontRange HEAT & ITSM Consultant Integrations Product Manager for Service Desk & Desktop Management Tool Business Development / Thought Leadership Touchpaper Founder ServiceSphere
ServiceSphere Invoke the IT support customer experience to embrace the social support journey.
Zendesk Founded 1997 Help Desk Software doesn’t have to be costly and complicated and should be focused on the customer experience. SaaS, Customization, and Quick To Start Using “Our life is frittered away by detail. Simplify, simplify!”– Henry David Thoreau Not Your Traditional Vendor, but a Community! One More Thing….
HootSuite Founded 2008 Social Dashboard Scheduling, Team and Stats! Integration into zendesk!!!! One window to your support discussion. One More Thing
Disclaimer There are no pioneers on this topic There are no leaders on this topic There is no evidence to support this topic Social Media vs. Social Networking There will be some FUD My writing is horrible @ServiceSphere  #HDIOC
Q&A
WARNING Examples shown are REAL TIME Some may not be suitable for “professional audiences”
If If you don’t own your IT image, someone else will.
DEFINED
Social Networking Defined It’s about getting information faster It’s about getting information targeted for YOU It’s about connecting to “People” It’s about on-demand overload It’s about “feeling” connected It’s about tuning out, so you can tune in It’s about Ego It’s about TIME
The Way We Were
The Way We Were Generational Shift In Information
The Way We Were These Are Not The Droids You are Looking For IT PROsumerism Today's IT Consumers come to the organization with ready knowledge of: WiFi Computers Cloud Computing Networking Software In 1990, 1995, 2000 and 2005 this was not the case.
Education vs Instruction
Who Let The Dogs Out Having “The Talk”  Management – Mom & Dad Education Abstinence vs Protection Employees – Sis & Bro Rules Safety Customers – The Neighbors Kids Trust but monitor
Who Let The Dogs OutWhy Policy? Social networks are an important part of our lives There is MANY benefit to social networking use at work This presentation describes what is and is not acceptable
Who Let The Dogs OutDo A POLICY NOW Remember to stay positive Contribute value to online conversations Be honest about your relationship to the company Report any negative comments about the company to {insert name} If you are unsure about whether or not a post, comment, or photo is acceptable, consult your manager
Talking
People Are Talking – Talk Back Which: Twitter - Profile When Promote Information Awareness Upcoming Outages, Changes & Information Simple Q&A Outsource Level 1 Support (INTERNALLY) How Password Protect your updates Share access to the page so that key people can post updates
Live Demo Service Desks On Twitter?  Yep!
People Are Talking – Talk Back Which: Facebook – Fan Pages When Collaboration between the Service Desk Members Real People at the Service Desk Updates from the Service Desk in Customers “Wall” ITSM Events (Calendar) How Curtain Sensitive Information Events to Calendar for Support Changes FAQ’s
Live Demo Service Desks On Facebook?  Yep!
WAIT…..
People Are Talking – Talk Back Which: LinkedIn– Your Profile, Groups and Answers When Promote yourself, promote your company Network in Groups to get information about events and best practices Use Answers, to ask, but more importantly to ANSWER Staff Augmentation Events How Never post or answer a question with sensitive information.
Live Demo Service Desks On LinkedIn?  Yep!
People Are Talking – Talk Back Which: YouTube–  When You have an image problem Closed Incidents How Flip Cam
Live Demo Service Desks On YouTube?  Yep!
Listening
Listening For Support Google Alerts 101 Org Name Org Name and “X Desk” Nicknames for Org Use “” marks Remember to Check REAL TIME searches or setup feed from Google
Listening For Support The Good News & The Bad News Good News Talk and Listen with ONE tool Bad News Listen for Tweets, No Facebook, MySpace, LinkedIn
More With Zero
More With Zero Resources By Creating A Policy You can Leverage Usage Create CZAR of Help Desk Communications (Rotating) Support and Promote 24/7, After Hours Czar Use Software (ATG or Something Special)
More With Zero HootSuite Professional Social Dashboard SeesMic Look Web, Desktop, Mobile Pros/Cons TweetDeck Desktop, Mobile Pros/Cons
More With Zero
Social Media & ITSM - Future? ,[object Object]
Recognition,[object Object]
Future Leaders Alignment Create your future by inventing it. If Sales Does It…. Business Marketing is Struggling, lead the way. The 1st and maybe last time you agree
Conclusion It’s a generational shift in communication, be prepared. With or Without Business, Employees will Communicate Create a Social Media Policy TODAY Unlike other trends, this one is powered by individuals, not groups. Do research, check for organization like yours on Social Media Look at other organizations Social Media Policies Check with your IT Policy Department
Good Read A Decade Old, and as new as tomorrow! Thanks JC
Thank YOU For more information info@servicesphere.com

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Western Region Speaking Tour -- Social Media and the Service Desk

  • 1. ITSM and Social Media HDI Western Regional Tour Dallas - Phoenix – Los Angeles – Orange County – San Diego – San Francisco – Modesto - Sacramento
  • 2. Agenda Introduction – Who Do You Think You Are The Way We Were – Support Evolution Who Let The Dogs Out – Transparency People Are Talking – Tools for Sharing Shhhh – Tools for Listening More with Zero – Resources Future Leaders - Alignment
  • 3. Who Do You Think You Are? Started as a Help Desk Tier One 1990 Moved to Help Desk Manager FrontRange HEAT & ITSM Consultant Integrations Product Manager for Service Desk & Desktop Management Tool Business Development / Thought Leadership Touchpaper Founder ServiceSphere
  • 4. ServiceSphere Invoke the IT support customer experience to embrace the social support journey.
  • 5. Zendesk Founded 1997 Help Desk Software doesn’t have to be costly and complicated and should be focused on the customer experience. SaaS, Customization, and Quick To Start Using “Our life is frittered away by detail. Simplify, simplify!”– Henry David Thoreau Not Your Traditional Vendor, but a Community! One More Thing….
  • 6. HootSuite Founded 2008 Social Dashboard Scheduling, Team and Stats! Integration into zendesk!!!! One window to your support discussion. One More Thing
  • 7. Disclaimer There are no pioneers on this topic There are no leaders on this topic There is no evidence to support this topic Social Media vs. Social Networking There will be some FUD My writing is horrible @ServiceSphere #HDIOC
  • 8. Q&A
  • 9. WARNING Examples shown are REAL TIME Some may not be suitable for “professional audiences”
  • 10. If If you don’t own your IT image, someone else will.
  • 12. Social Networking Defined It’s about getting information faster It’s about getting information targeted for YOU It’s about connecting to “People” It’s about on-demand overload It’s about “feeling” connected It’s about tuning out, so you can tune in It’s about Ego It’s about TIME
  • 13. The Way We Were
  • 14. The Way We Were Generational Shift In Information
  • 15. The Way We Were These Are Not The Droids You are Looking For IT PROsumerism Today's IT Consumers come to the organization with ready knowledge of: WiFi Computers Cloud Computing Networking Software In 1990, 1995, 2000 and 2005 this was not the case.
  • 17. Who Let The Dogs Out Having “The Talk” Management – Mom & Dad Education Abstinence vs Protection Employees – Sis & Bro Rules Safety Customers – The Neighbors Kids Trust but monitor
  • 18. Who Let The Dogs OutWhy Policy? Social networks are an important part of our lives There is MANY benefit to social networking use at work This presentation describes what is and is not acceptable
  • 19. Who Let The Dogs OutDo A POLICY NOW Remember to stay positive Contribute value to online conversations Be honest about your relationship to the company Report any negative comments about the company to {insert name} If you are unsure about whether or not a post, comment, or photo is acceptable, consult your manager
  • 21. People Are Talking – Talk Back Which: Twitter - Profile When Promote Information Awareness Upcoming Outages, Changes & Information Simple Q&A Outsource Level 1 Support (INTERNALLY) How Password Protect your updates Share access to the page so that key people can post updates
  • 22. Live Demo Service Desks On Twitter? Yep!
  • 23. People Are Talking – Talk Back Which: Facebook – Fan Pages When Collaboration between the Service Desk Members Real People at the Service Desk Updates from the Service Desk in Customers “Wall” ITSM Events (Calendar) How Curtain Sensitive Information Events to Calendar for Support Changes FAQ’s
  • 24. Live Demo Service Desks On Facebook? Yep!
  • 26. People Are Talking – Talk Back Which: LinkedIn– Your Profile, Groups and Answers When Promote yourself, promote your company Network in Groups to get information about events and best practices Use Answers, to ask, but more importantly to ANSWER Staff Augmentation Events How Never post or answer a question with sensitive information.
  • 27. Live Demo Service Desks On LinkedIn? Yep!
  • 28. People Are Talking – Talk Back Which: YouTube– When You have an image problem Closed Incidents How Flip Cam
  • 29. Live Demo Service Desks On YouTube? Yep!
  • 31. Listening For Support Google Alerts 101 Org Name Org Name and “X Desk” Nicknames for Org Use “” marks Remember to Check REAL TIME searches or setup feed from Google
  • 32. Listening For Support The Good News & The Bad News Good News Talk and Listen with ONE tool Bad News Listen for Tweets, No Facebook, MySpace, LinkedIn
  • 34. More With Zero Resources By Creating A Policy You can Leverage Usage Create CZAR of Help Desk Communications (Rotating) Support and Promote 24/7, After Hours Czar Use Software (ATG or Something Special)
  • 35. More With Zero HootSuite Professional Social Dashboard SeesMic Look Web, Desktop, Mobile Pros/Cons TweetDeck Desktop, Mobile Pros/Cons
  • 37.
  • 38.
  • 39. Future Leaders Alignment Create your future by inventing it. If Sales Does It…. Business Marketing is Struggling, lead the way. The 1st and maybe last time you agree
  • 40. Conclusion It’s a generational shift in communication, be prepared. With or Without Business, Employees will Communicate Create a Social Media Policy TODAY Unlike other trends, this one is powered by individuals, not groups. Do research, check for organization like yours on Social Media Look at other organizations Social Media Policies Check with your IT Policy Department
  • 41. Good Read A Decade Old, and as new as tomorrow! Thanks JC
  • 42. Thank YOU For more information info@servicesphere.com