Enterprises are discovering the move to a mobile world not only presents new opportunities but also unique challenges. Oracle has identified numerous pain points amongst its customers in making the move to mobile, and to address these issues, no matter where the customer is in their mobile adoption, has a solution to meet their mobile development needs.

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Let's Talk Mobile
Beyond Mobile First
Chris Muir,
Senior Principal Mobility and Cloud Development Tools Product
Management,
APAC Cloud & Mobility Team,
Oracle Middleware
August, 2015

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Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.
2

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Agenda
Transforming the Enterprise
Re-Think Mobile
Simplify Enterprise Mobility
Mobile Cloud Service
Next Steps?
1
2
3
4
3
5

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Transforming
The Enterprise
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The Two Biggest Disruptions To The Enterprise
5
CLOUD
Has transformed every facet
of the IT infrastructure
MOBILE
Has transformed every facet
of modern society

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The World Has Gone Mobile
6
We now look at
our phones
more than we
look at our loved
ones
150
The average
number of times
a person look at
their mobile
each day

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Do you still carry one of these?
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Alarm Calendar CameraBook Compass
NotebookMusic PlayerMapGPS
Calculator
WatchVideo Camera

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Mobile Growth In The Enterprise
8
1.3 Billion in 2015 Mobile worker population
Source: IDC Worldwide Mobile Worker Population 2011-2015 Forecast
60+% of people
report they are using
their personal device
at work
30–35% of large enterprises will leverage mobile
application development platforms to develop &
deploy mobile apps across their organizations in 2015.
Source: Gartner Device: The facts and the future

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Connected Workforce
employees & partners
Connected Things
Internet of Things - M2M
Connected Marketplace
Customers & Citizens
The Connected Enterprise
Connect Your Customers Through Mobility

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iBeacons
for iOS
Bluetooth
Low Energy (BLE)

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Oracle Confidential –
11

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ReThink
Mobile
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Enterprise Mobility Challenges
Enterprise Integration &
Security
CIO Insight: Top Challenges of Enterprise Mobility, 2012
41%
of CIOs
31%
of CIOs
Securing corporate
information
is the major challenge
Integrating with
other systems
is the major challenge
Bring Your Own Device
(BYOD)
Forbes: Mobile Business Statistics For 2012
74%
74% Allow some
sort of BYOD
usage.
Less than 10%
“FULLY AWARE”
of the devices
accessing their
network
10%
Multiple Form Factors
Multiple Mobile OS
Form
Factors
Mobile
OS
IoT

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Enterprise Mobile Challenges
85% OF MOBILE DEVELOPMENT COST
COMES FROM DEVELOPING THE
ENTERPRISE BACK-ENDS
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With Growth Comes Challenges for the Enterprise
15
Growth
Challenges
No integration across apps & backend systems
Not easily portable to other development environments
Not customizable to your business needs
Lack of secure access
Limited views into productivity… no analytics
Harder to maintain, not upgrade protected

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Simplify Enterprise
Mobility
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Oracle's Mobile Strategy
NO MATTER WHERE YOU ARE IN YOUR
MOBILE ADOPTION, ORACLE AIMS TO:
SIMPLIFY ENTERPRISE MOBILITY
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Oracle's Mobile Strategy
ON-PREMISE
PACKAGED
APPLICATIONS
CUSTOM
APPLICATIONS CLOUD
Multi-Channel
NATIVE, WEB, HYBRID
SECURE
DEVELOP
INTEGRATE
ANALYZE
MANAGE
ORACLE MOBILE PLATFORM  Develop cross platform & multi channel applications
 Integrate data and services across the Enterprise
and Mobile devices
 Secure information uniformly across all layers of
enterprise and mobile apps
 Deploy & Manage & Monitor cloud and on-premises
for multi-channel delivery
 Analyze use and business success KPIs

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Integrate, Monitor,
Analyze SecureDevelop
Mobile Application
Framework
Mobile SecurityMobile Cloud Service

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• Build once, run on multiple-platforms
– Phones, Tablets, iOS, Android, …
– HTML5/JavaScript user interface
– Java for business logic
• Disconnected: SQLite with encryption
• Full access to native device features
• Modular, reusable application
components
• JDeveloper and Eclipse
Oracle Mobile Application Framework
Java Framework for Cross Platform Mobile Development

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CONTAINER EXPERIENCECONTROL
Isolate corporate data,
support remote wipe,
restrict data transfer
Secure applications &
communication,
corporate application
store
Role based access,
self service request,
sign-on, fraud
detection
Oracle's Mobile Security Strategy

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Oracle
Mobile Cloud Service
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Integrate, Monitor,
Analyze
Develop
Mobile Application
Framework
Secure
Mobile SecurityMobile Cloud Service

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Core HR,
Peoplesoft
Mobile storage
Social
Networks
Talent
management,
Taleo, Cloud
SAP
On-Premise
Taleo
Google
Map Service
Core HR

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Why Mobile Integration is Different to Traditional
Integration?
• Connection Availability
• Lighter Protocols
• Smaller Payloads
• Real time higher transaction volumes
• Backend APIs not Mobile ready
• Wireless Data Plan Cost
• Power Savings
• End to End Security
• Multi Form Factors

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3rd App Problem

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3rd App Solution

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This simple app soon became complicated to develop…
Client Development Tools
Integration
Security
Mobile Services
Monitor & Analyze
Multiple Environments
Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net

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Mobile APIs /
SDKs SECURE
MOBILE
CLOUD SERVICE
Oracle Mobile Cloud Service
Users
Built-in APIs
Offline Sync
Notifications
User
Mgmt
Storage
Storage
Connectors
Data Shaping
Custom
Logic
Orchestrate
ON-PREMISE
PACKAGED
APPLICATIONS
CUSTOM
APPLICATIONS
CLOUD
Custom
APIs
Continuous Development
Monitoring SDLC
MOBILE APPLICATION
FRAMEWORK
Others
Native Mobile
Analytics
Diagnostics Usage
Engagemen
t
Analytics

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Mobile Application Accelerator (MAX)
NO CODING REQUIRED
PREVIEW APP IN LINE
BROWSER BASED DEVELOPMENT
EASILY MAP TO BUSINESS SERVICES
EDIT, TEST, AND PUBLISH FROM BROWSER

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Next Steps?
Developing a Mobile Strategy
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…you don't have a strategy
for growth”
“If you don't have a mobile strategy,
Eric Schmidt, Google Executive Chairman

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