This presentation was given to participants in the Philly Startup Leaders Bootcamp Accelerator. I have realized that many startup founders struggle with figuring out what to build, and then how to manage building it (i.e. product management and project management). This presentation is meant to be an introduction to these topics.
10. The
ScienPfic
Method
1. Ask
a
quesPon
2. Do
background
research
3. Construct
a
hypothesis
4. Test
your
hypothesis
5. Analyze
your
data
and
draw
a
conclusion
6. Report
the
results
12. Book
Funnel
Analysis
• English
speakers
on
earth
–
100%
• Read
a
business
book
–
45%
• Discover
the
product
ad
–
30%
• Click
the
product
ad
–
15%
• Click
the
“Add
to
cart”
bu_on
–
10%
• Start
the
checkout
process
–
8%
• Enter
their
credit
card
informaPon
–
7%
• Enter
their
shipping
informaPon
–
6%
• Buy
the
book
–
5%
17. Stories
-‐
Scope
SpecificaPon
• Tuples:
Subject
–
Verb
–
Object
• “Database
Developer
may
add
users
via
SQL”
• People
– Business
Analyst
– Product
Manager
– Designer
– Engineer
– Quality
Assurance
– Customer
Why
can’t
the
customer
add
users???
-‐
CEO,
5
months
later
18. Lean
+
B2B
=
UI/UX
Prototyping
+
=
• Case
study
shows
almost
80%
of
scoped
budget
was
saved
by
prototyping
first
• h_p://arcweb.co/case-‐studies/peoplelinx/
21. Discovery
Process
• ConPnuous
Delivery
and
Feedback
• Business
MeePngs
(biweekly)
• Discovery
MeePngs
(2-‐3
per
week)
• Minimal
Deliverables
– User
Stories
created,
categorized,
and
esPmated
– UI
and
UX
prototypes
– Waterfall
EsPmates
for
Budget
&
Timeline
– Open
includes
system
architecture
among
other
specificaPons
22. Discovery
Deliverables
(extended)
• Business
Systems
Analyst
(BSA)
or
Business
Analyst
(BA)
– List
all
devices,
OS
versions,
web
browsers,
etc.
– List
AssumpPons
– List
Vendors
and
IntegraPons
– Role
Matrix
– User
Stories
• Architect
– IdenPfy
High
Risk
Components
– System
Architecture
– Waterfall
EsPmate
• Designer
– Research
– ConcepPng
/
Studio
– UI
/
UX
Prototypes
– Wireframes
– Style
Kit
23. Scope
DecomposiPon
• By
Pain
Point
/
Core
reason
for
existence
• By
User
(e.g.
admin,
ops
user,
customer)
• By
ExisPng
SoluPon
(current
or
compePPve)
• By
System
(e.g.
mobile
app,
web
app,
etc)