The document discusses the current job market environment and provides tips for using social media effectively. It notes that 1.5 million college graduates are entering a job market with low growth and many applicants per job. It then discusses that social media allows people to connect, engage, and interact online through platforms like Facebook, LinkedIn, Twitter, and YouTube. The document provides advice on crafting a strong mantra or slogan for your social media presence and engaging with others through sharing value and building trust before promoting yourself or your business. Key tips include listening to others, connecting with the right network, and giving away valuable information through blogs, videos, or tweets.
2. Who are these people?
Mark Zuckerberg Biz Stone Reid Hoffman
3. The Current Environment
1.5 million college graduates this year
Job growth rate is at a six year low, at 1.3%
Avg. 3.3 job seekers per each job
20% of HR do background checks using
social networks
Sounds Scary?
It doesn’t have to be...
4. What is Social Media?
Social media is information content created
by people using highly accessible and scalable
publishing technologies. At its most basic
sense, social media is a shift in how people
discover, read and share news, information
and content. It's a fusion of sociology and
technology, transforming monologue (one to
many) into dialog (many to many) and is the
democratization of information, transforming
people from content readers into publishers.
Social media has become extremely popular
because it allows people to connect in the
online world to form relationships for personal
and business. Businesses also refer to social
media as user-generated content (UGC) or
consumer-generated media (CGM).
6. Social Media Myths
“...is for nerds and kids.”
“...is hard & too expensive.”
“...good advice isn’t free.”
“...will replace networking.”
“...is a fad.”
“...isolates us from society.”
9. Step 1. Create a Strong Mantra
It’s your slogan
3-4 words long
Your Social Media brand
Meaningful and memorable
Samples:
FedEx: “Peace of mind”
Nike: “Authentic Athletic Performance”
Mary Kay “Enriching women’s lives”
10. The 5 Golden Rules of Social
Media Engagement
Approach people politely
1)
Add value to the
2)
conversation
Proactive involvement
3)
Stick to your interests
4)
Establish trust & confidence
5)
before you start selling
11. Facebook
Keep it casual
Demographic data
Cheap local ads
Business Pages/Groups
Mobile Reach
Listen instead of selling
6.1% increase in sales
Transparency
13. LinkedIn
Open 24-7
Specific Groups
Job Search
Best Answers
Recommendations
Add Content
Custom Links
14. Twitter – is an odd phenomena
Lessons Learned...
Create a custom background and write a killer bio.
Screen people carefully.
Don’t brag too much.
Connect with the right people.
Don’t auto respond.
Give away stellar value
Track your links via “short urls.”
Don’t Tweet for the sake of Tweeting
15. Twitter Success Story
Dell’s Approach
- 473,727 Followers
- 17 Twitter feeds
- Exclusive discount offers
- Great customer support
Results: $1 million
16. YouTube – Broadcast Yourself
Online Video Resume
Keep it short
Show your mantra
Why you’re the best
Testimonials
Don’t rush to upload
Be creative or go home
18. Social Media for Veterinarians
Create a Mantra
Listen and Join
Help people with their pets
Write a book, blog, tweets
Connect to peers
Ask people for help
Signature
19. So What’s In It For You?
Free advertising.
You’re in control of your brand.
You decide your own path.
Stay connected.
Get more business.
Have fun.
Be an industry leader.
4 weeks ago: 54,399,660 views
20. Contact Details:
www.ReallyHotIdeas.com
Download slides on:
http://www.slideshare.net/chrisbjorklund