The 2011 Digital Outlook
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Marketing's Perfect Storm: Critical Mass Presenation by Chris Bernard
- MARKETING’S PERFECT STORM Chris Bernard, User Experience Evangelist, Microsoft chris.bernard@microsoft.com www.designthinkingdigest.com Look for me on Twitter, Facebook, Linked In and at DesignThinkingDigest.com
- Trouble is here.
- So is opportunity.
- The good old days.
- Radio
- Television
- but then…
- This eventually got us here…
- Things went nuts.
- What the heck just happened?
- Trends
- Technology
- Business
- You!
- Technology tries to answer… “What is possible?” Source: Larry Keeley, Doblin
- Business tries to answer… “What is viable in the market place?” Source: Larry Keeley, Doblin
- Experience / Design tries to answer… “What is desirable to users?” Source: Larry Keeley, Doblin
- Consumers try to answer… “Where can I be part of the conversation? How can I control my participation? My voice?”
- Communities try to answer… “What is sustainable?”
- Concept: Courtesy of Jon Harris, a Microsoft buddy
- Concept: Courtesy of Jon Harris, a Microsoft buddy
- Concept: Courtesy of Jon Harris, a Microsoft buddy
- Concept: Courtesy of Jon Harris, a Microsoft buddy
- Concept: Courtesy of Jon Harris, a Microsoft buddy
- Concept: Courtesy of Jon Harris, a Microsoft buddy
- Concept: Courtesy of Jon Harris, a Microsoft buddy
- Design is back baby! Yeah!
- Icing on a cake
- Doesn’t matter…
- What does?
- Innovation
- Design is back baby! Yeah! Innovation is the new black baby! Yeah!
- design is important
- But design is table stake…
- …icing on the cake, when we only use it for styling
- interface
- user interface only scratches the surface
- …and gives designers a bad rap when it’s all we do
- experience
- user experience is what makes…
- innovation
- …happen.
- We all need to be in the innovation business.
- So what do we mean by user experience?
- 4 Concepts
- 1
- Function
- It Works Great!
- 2
- Aesthetic
- It Looks Great!
- 3
- Interaction
- It Relates to You!
- 4
- Process
- Generates Memories
- Emotional Connection
- If you take away four things…
- A great User Experience is critical for our business, our customers and the future of the marketing industry.
- Delivering a great User Experience requires significant commitment on our part understand our customers and deliver a quality end-to-end experiences with great attention to detail.
- You are leaders in the community. Internalize the message, make it your own, help get the word out – in your own way.
- Nathan Myhrvold's 1st law of software “Software is a gas”
- Chris Bernard’s1st law of user experience “User experience is liquid”
- Thank You! Chris Bernard chris.bernard@microsoft.com 312.925.4095 www.designthinkingdigest.com
