3. MISSION & METHODOLOGY
Our
Mission:
To
be
the
most
respected
voice
within
the
social
media
and
startup
technology
communi7es,
period.
Our
Methodology:
To
approach
and
interact
with
our
clients
toward
crea7ng
a
win-‐win
scenario.
Our
long-‐term
success
is
dependent
upon
the
long-‐term
success
of
our
clients.
Our
approach
is
to
learn
and
understand
the
marke7ng
goals
of
the
client,
and
assess
whether
our
offerings
can
help
achieve
those
goals.
4. SPRING 2015 REALTIME MARKETING LAB TOUR
Announcing!
The
Spring
2015
Real?me
Marke?ng
Lab
Tour
• Mon.
April
27th
–
Washington,
DC
• Wed.
April
29th
–
New
York
City
• Fri.
May
1st
–
Boston
• Mon.
May
4th
–
Chicago
• Wed.
May
6th
–
SeaRle
• Fri.
May
8th
–
San
Francisco
• Mon.
May
11th
–
Los
Angeles
• Wed.
May
13th
–
Miami
• Fri.
May
15th
–
Atlanta
• Wine
Tas?ng
/
Cheese
Event
• Events
will
run
from
2pm-‐8pm
• Maximum
of
20
exhibitors/city
• Min.
of
300
aRendees
per
event
• Pricing
for
a
standard
10’x10’
space
per
city
-‐
Booths
#1-‐#5
@
$1000.00
-‐
Booths
#6-‐#10
@
$1500.00
-‐
Booths
#11-‐#20
@
$2000.00
5. SPRING 2015 REALTIME MARKETING LAB TOUR
Announcing!
The
Spring
2015
Social
Media
Monthly
Job
Fair
In
co-‐promo?on
w/
BeersandCareers.com
Co-‐Located
w/
The
Real?me
Marke?ng
Lab
Tour
(see
page
4)
• Events
will
run
from
2pm-‐8pm
• Maximum
of
10
recruiter
companies/city
• Organic
traffic
from
co-‐located
event
• Includes
Job
Package
B
($750
value)
–
page
11
• Pricing
for
a
standard
6’
table
per
city
-‐Tables
#1-‐#5
@
$1000.00
-‐Tables
#6-‐#10
@
$1500.00
• Mon.
April
27th
–
Washington,
DC
• Wed.
April
29th
–
New
York
City
• Fri.
May
1st
–
Boston
• Mon.
May
4th
–
Chicago
• Wed.
May
6th
–
SeaRle
• Fri.
May
8th
–
San
Francisco
• Mon.
May
11th
–
Los
Angeles
• Wed.
May
13th
–
Miami
• Fri.
May
15th
–
Atlanta
6. OFFERINGS
Offerings
• E-‐newsle@er
ad
spots
(21K+
subs
3x/week)
• Website
ad
spots
(30K+
uniques/month)
• Sponsored
web
content
• White
paper
distribu7on
(sign-‐ups)
• Promo7onal
contests/giveaways
• Dedicated
email
blast
• Readership
survey
• Sponsored
posts
on
social
channels
• Branded
informa7onal
webinar
• Long
Tail
Blogger
Outreach
• Job
Lis7ng
and
Promo7on
7. KEY NUMBERS
Key
Numbers
E-newsletter Circulation: Minimum 21,000+ distribution
Website Traffic: 30,000+ Uniques/month
Facebook Page: 15,300+ Likes
Twitter Followers: 143,800+ followers
Shares Per Post: 200+ shares / post
8. E-NEWSLETTER ADVERTISING
Adver?sing
in
our
E-‐newsleRer
Circulation: Minimum 21,000+ distribution
Rate: $500 Per Banner Listing Per E-newsletter
$1000 Per Dedicated Email Blast
9. WEBINAR PRODUCTION
Webinar
Produc?on
Rate: $2500 Per Webinar
Includes:
• Production/Planning Support
• (2) Practice Runs
• Pre/Post Survey Capabilities
• Live Polling Option
• Promotional Support
• Average of 100 signups per webinar
10. WEBSITE AD PLACEMENT
Website
Ad
Placement
Web Traffic: 30,000+ uniques/month
40,000+ pageviews/month
Rates: $2000/month – Dedicated Top Leaderboard
$750/month – Rotated Top Leaderboard
$1500/month – Dedicated 300x250 Right Side
$500/month – Rotated 300x250 Right Side
11. JOB LISTING AD RATES
Job
Lis?ng
Ad
Rates
PACKAGE A - $1000
Job listing in (5) e-newsletters, 30-day sidebar listing on TSM/TSMM website, 60-day listing on
AwesomeJobs.org, promotion on all social media channels
PACKAGE B - $750
Job listing in (5) e-newsletters, 60-day listing on AwesomeJobs.org, promotion on all social media channels
PACKAGE C - $500
Job listing in (3) e-newsletters, 30-day listing on AwesomeJobs.org, promotion on all social media channels
PACKAGE D - $300
Job listing in (1) e-newsletters, 30-day listing on AwesomeJobs.org, promotion on all social media channels
12. LONG TAIL BLOGGER OUTREACH
Long
Tail
Blogger
Outreach
Implement
a
long
tail
blogger
outreach
campaign,
also
known
as
deep
impact
blogger
outreach.
These
are
typically
campaigns
that
are
generally
over
a
total
of
6
to
8
weeks,
reaching
out
to
upward
of
4,000
bloggers
via
personal
emails.
• The
ini7al
goal
is
to
secure
earned
media
men7ons
on
hundreds
of
blogs,
online
media
outlets,
Twi@er,
Facebook,
Google+,
etc.
• A
secondary
effect
of
long
tail
blogger
outreach
is
being
able
to
touch
thousands
of
people
in
both
your
current
market
space
as
well
as
aspira7onal
markets
for
current
and
future
growth-‐-‐even
if
they
decide
not
to
post,
you’ve
branded
them.
• The
ter7ary
effect
is
true
white
hat
SEO,
powerfully
effec7ve
even
post
Panda
and
Penguin
Google
algorithms.
Clients Include:
15. ADVERTISE
IN
OUR
E-‐NEWSLETTER
REACH
20,000+
WHEN
YOU
ADVERTISE
IN
OUR
E-‐NEWSLETTER
WEEKLY E-NEWSLETTER
Our FREE e-newsletter arrives in our customers, readers, fans and followers inboxes regularly. The TSMM E-Newsletter provides these
active enthusiasts insight into the rapidly changing world of social media. It is information they need to make the most of their social media
efforts and experience.
HIGH VISIBILITY
The TSMM E-Newsletter is different and unique to the category. A full 100% of the editorial content is created for the e- letter by our
editors, authors and contributors. Providing timely, insightful, entertaining and valuable content – not found anywhere else – making it a
highly valued - and highly opened – message. Readers are quick to recognize the value of the dedicated content and look forward to not
only opening but consuming the content.
HIGHLY TARGETED AUDIENCE OF SOCIA MEDIA DECISION MAKERS
Our e-letter list is made up of some of the industry’s most influential decision makers. Our readers make hardware and soft- ware
purchasing decisions, app design and development, web site design and development; actively sought after partners and the best
methods for utilizing social media.
READERS REPRESENT A VAST ARRAY OF BUSINESS CATEGORIES
• Technology: Microsoft, Intel, Nokia, Sony, Dell, Amazon
• Content providers and distributors: Turner, The Washington Post, Dow Jones, Nielsen, Clear Channel, USPS, Conde Nast
• Product marketers: Merck, Kraft, Lacoste, and Harrahs
CIRCULATION
The program is currently serving a list of 20,000+ names and
growing daily.
As a sponsor of an individual e-letter, your message will be
front and center. We will work with the sponsor to make the
most of the e-letter format. The combination of highly
qualified names and unique content result in high open rates
and click throughs.
SPECIFICATIONS
Circulation: Minimum 20,000+ distribution
Rate: $500 Per Banner Listing Per E-Newsletter
$1000 Per Dedicated Email Blast
$750 Per Dedicated Email Blast
When Purchasing 4 or More
16. WHO’S
ADVERTISED
WHO’S
ADVERTISED
WITH
THE
SOCIAL
MEDIA
MONTHLY
Adev
Arrae Creative
BTSocial
CareerArc Group
Cheekd
CTIA
ERD
GSMI
KatisKupcakes
Life Design
Modern Media
O’Reilly Media
Paramount Comm.
PlayMoolah
Seattle Interactive
SidelineInc.
Social Fresh
StreetFightingMag
TwiDisplays
Vablet
Walls360
Xenla
Twitpages
Innoloft
Green Buzz Agency
Business Insider
Grablet
Freeze Crowd
Alphyn
Beacon Consulting
BTwoDesign
Catch The Cloud
CherryCard.org
Customers Rock!
ExpandSocialMed
IDGA
KikScore
McGraw-Hill
Nationbuilder
One-Economy.com
Picture.ly
PostPost
SheBlogs
SmallBizMakeover
Social Media Plus
Tech Cocktail
UserInsight
Visible Tech
Water.org
ZenTaraTea
ioStudio
Latinvision
PostPost
Unroll.me
Mugtuk
IQPC Exchange
Angie’s List
BrainZooming
Buzz Manager
CEA
Community Offers
eAcademy eEducation
Institute GirlsWhoRock.org
JESS3
Laws Communications
Meltwater
Noodletron
Palgrave Macmillan
Pink Ribbon Army
Quotegine
Shelfluv
Social Crush
Spiral16
TweetMyJobs
V3IM
Vizzeco
Web Media Expert
Brazen Careerist
Surge Forward
Achilles Media
Episcopal Relief
Xzam Corp.
Glo Gaming
TechWeek
17. CONTACT
US
Robert Fine
Email: bob@thesocialmediamonthly.com
Social Media Insider, LLC
2100 M. Street NW
Suite #170-242
Washington, DC 20037, USA
Tel: +1-202-684-6207
012715US
