A basic overview of Accelerated Mobile Pages, Instant Articles and Apple News technologies - along with the steps on enabling and configuring AMP on a WordPress website. This talk was initially presented at the Melbourne SEO Meetup on the 1st of March 2016.

1. Accelerated Mobile Pages,
Instant Ar4cles and Apple News
@chrisburgess chrisburgess.com.au

7. Why?

8. Ref: hCp://hCparchive.org/trends.php

10. Ref: hCps://en.m.wikipedia.org/wiki/List_of_Google_products
Google Accelerated Mobile Pages (AMP) – an open
source project and service to accelerate content on
mobile devices.

11. Enabling AMP on a WordPress Website

15. +

18. http://www.example.com/page-url/amp/

19. http://www.example.com/page-url/amp/

20. 3 Core AMP Components
• AMP HTML
• AMP JS
• Google AMP Cache

22. AMP Rules
• Allow only asynchronous scripts
• Size all resources sta4cally
• Don’t let extension mechanisms block rendering
• Keep all third-party JavaScript out of the cri4cal
path
• All CSS must be inline and size-bound
• Font triggering must be efficient
• Minimize style recalcula4ons
• Only run GPU-accelerated anima4ons
• Priori4ze resource loading
Reference: hCps://www.ampproject.org/docs/get_started/technical_overview.html

23. #development=1

24. http://www.example.com/page-url/amp/#development=1

25. http://www.example.com/page-url/amp/#development=1

30. “If we had two ar-cles that from a signaling perspec-ve scored
the same in all other characteris-cs but for speed, then yes we
will give an emphasis to the one with speed because that is
what users find compelling.”
Richard Gingras, senior director, news and social products at
Google
Ref: hCp://searchengineland.com/google-to-launch-amp-in-search-results-february-24-2016-242902

31. Further Reading
• hCps://www.ampproject.org/
• hCps://github.com/ampproject/amphtml
• hCps://yoast.com/sefng-up-wordpress-for-
amp-accelerated-mobile-pages/
• hCp://www.sitepoint.com/an-introduc4on-to-
googles-accelerated-mobile-pages-amp/
• hCp://webdesign.tutsplus.com/ar4cles/amp-
project-will-it-make-your-sites-faster--cms-25853
• hCps://instantar4cles.i.com
• hCps://developer.apple.com/news-publisher/

32. Thanks! J
@chrisburgess chrisburgess.com.au