This document discusses 5 learnings from 10 years of investing in SaaS companies. The learnings are: 1) Enterprise customers will pay more so increase pricing tiers, 2) Paid marketing may not scale so invest in product/content, 3) An early VP of Sales is often the founder, hire for the right growth stage, 4) Understand the types of customers ("animals") to target based on average revenue per user, and 5) Align customer acquisition costs with lifetime value to avoid startup graveyards.
30. www.theangelvc.net
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When corporates discover „entrepreneurship“
We need more innovation!
Let’s start a
Corporate VC.
Let’s spin.-off the VC.
oops, we’re not attracting the
best and the brightest.
Let’s start an incubator.
Let’s do an
„intrapreneur program“
oops, we’re not attracting the
best and the brightest.
oops, we’re not attracting the
best and the brightest.