Short presentation I made to introduce bitmama's Information Interaction Design team. It goes through what is UX design, how it is carried out and why it is useful (mainly in terms of ROI).

1. User eXperience. design

2. What?

3. “ ” Design is not just what it looks like and feels like. Design is how it works. Steve Jobs

4. Good

5. Great

6. Insanely Great

7. 5metrics

8. Learnability

9. Efficiency

10. © kate at yr own risk Memorability

11. Errors

12. Satisfaction

13. “ ” I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problemsolving. Jeff Veen

14. Whatweseeis Visual Design

15. Butwhatwedon’t seeis 90%

16. “ ” Design is so critical it should be on the agenda of every meeting in every single department. Tom Peters

17. How?

19. Deliverables

20. Assessments

21. Interviews

22. SiteMaps

23. Flow Charts

24. Wireframes

25. Why?

26. “ ” Business success is always defined by the quality of the overall customer experience. Forrester Research, 2001

27. Websites that are hard to use frustrate customers, forfeit revenue and erode brands. Forrester Research, 1998 “ ”

28. Good design is the most important way to differentiate ourselves from our competitors. Samsung CEO YunJong Yong, 2004 “ ”

29. Savings “Cost-Justifying usability” Bias & Mayhew , 1994 HumanFactors International, 2001

30. Development Phase Deployment Phase Requirements Phase Design Alternatives Time cost per change 8h per change 32h per change

31. Deployment Phase Requirements Phase 20changes * 35$per hour * * 8hper change 32hper change 5,600$ 22,400$

32. Savings $16,800

33. Extra Income “The $300 Million Button” Jared M. Spool, 2009

34. or Register E-mail Address Password Forgot password? Checkout Login I’m notheretoenterinto a relationship. I just wanttobuysomething.

35. or Register E-mail Address Password Forgot password? Checkout Login They’ll pester me with marketing messages I do not want to hear of, I’m sure

36. or Register E-mail Address Password Forgot password? Checkout Login Which e-mail did I usehere?

37. or Register E-mail Address Password E-mail Address Password Forgot password? Checkout Login You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster you can create an account during checkout or Forgot password? Checkout Login Continue

38. Extra Income $300,000,000 out of $25 billion sales

39. Who?

40. Marco Catani Serena Facchinetti Giacomo Grassi Michele Iovino Matteo Polato

41. www.bitmama.it