2. Introduction
A logo is used by movie organisations or studios, which is a small design
allowing their brand identity to be known of. Branding would include the
company logo and a professional house style to promote the organisation
further to give the brand a complete uniqueness from one another. As a task
in the coursework, we had to create a few institutional logo’s which then one
of these would become the official logo for our film institution. Here is the
top 3 that were created and are analysed to why we either chose or did not
choose the logo itself.
3. Logo 1 – Homicidal Tendency Films
Homicidal Tendency Films was created on Photoshop which was manipulated
frequently to grasp more use of the knife to create more realism for the logo
itself. The image was inverted at first which looked more appealing. Later on,
the edges of the knife were made darker by using the ‘Burn Tool’.
This is the first logo which was designed specifically with a weapon to outline
this is a common convention in the genre of Horror. A weapon is significantly
used in a Horror movie/trailer to emphasise danger and increase realism. A
knife would resemble a threat which is usually used by a villain. By using a
knife and the typeface at an angle gives the logo itself uniqueness. This is one
aspect which we took into consideration to try and be different from other
logo’s in today’s society.
4. Logo 1 – Homicidal Tendency Films
However, this logo was not chosen due to the face it was too simplistic and
would not be as effective as the other ones created. The background was
changed thoroughly to see if another colour would become more attractive
but this was not the case. The image was unappealing and did not relate back
to our horror trailer itself.
5. Logo 2 – Silent Films
Silent Films was created on Photoshop with more of a
simple approach again. This logo is a young female
with her hand across her mouth which portrays her
telling the audience looking at the logo to be quiet.
The logo was designed and manipulated on Photoshop
which was to increase the exposure and vibrancy of
the image. The blood on the hands and lips has been
emphasised specifically to have a common convention
of horror.
However, this logo was not used due to the fact is was
to amateur and was not as effective. The image is not
of a high quality and not appealing enough. The
typeface is put in the wrong position but cannot be
moved elsewhere due to the image being more
dominant. The name of the film does relate to the
image but did not feel appropriate for our group task.
6. Logo 3 – Decay Productions
This is the logo which was chosen by me and my
group.
Decay Productions logo was originally a blue and
black theme with the skull itself with less detail on
the image. With the use of Photoshop, I had edited
some parts of the original image by blurring edges,
adding more effect to increase the detail of the
image and by refining the edges. This was then
handed to my colleague who then changed the
theme to black and white. A ‘Film Grain’ and ‘Noise’
was used from a Photoshop tool to help make the
image itself become more realistic and more
convincing to a horror genre.
7. Logo 3 – Decay Productions
The main reason why this logo was chosen on a majority vote was due to the
fact that the whole theme of the logo matched our promotional package. The
name ‘Decay’ is a synonym of death which compliments well with the skull.
Death is associated with our own film trailer as a young innocent girl is dying
and is powerless to try and survive. A skull can represent death and more of a
tarrying approach. The colour theme of black and white can relate to two
solutions, either death or escape. This is a common convention for a Horror
film as the outcome can go either way.
The logo itself is designed in a specific way to look more professional and
realistic. If we compare this logo to the other two, this logo would look more
to a high standard. The image, colour scheme and typeface all compliment
well and does not look unappealing. B having this logo will help our
promotional package look more realistic to our target market that we take
this project seriously and not launching a new logo at a low standard.
