1. The document provides information about the China International Gold, Jewellery & Gem Fair event including dates, location, producer details, and statistics from the 2010 event. 2. A total of 6,563 verified visitors attended the 2010 event, including 4,783 domestic visitors and 1,780 international visitors. The majority (90.4%) were trade professionals. 3. Detailed statistics on exhibition space, exhibiting companies, and geographical breakdown of visitors are given. The largest number of visitors came from Guangdong province in China.

1. Two Corporate Drive, Ninth Floor CHINA INTERNATIONAL GOLD,
Shelton, CT 06484-6259
Phone: +1 203.447.2800 JEWELLERY & GEM FAIR
Fax: +1 203.447.2900
www.bpaww.com 中国（深圳）国际黄金珠宝玉石展览会
A not-for-profit organization since 1931,
DATES OF EVENT/会展日期:
BPA Worldwide has the largest membership Conference/会议: March 9-12, 2010/2010 年 3 月 9-12 日
of any media-auditing organization in the Exhibition/展览: March 9-12, 2010/2010 年 3 月 9-12 日
world, spanning more than 25 countries.
LOCATION/地点: Shenzhen Convention & Exhibition Center
BPA serves more than 2,600 media Shenzhen, China
properties—including over 1,500 B-to-B 中国深圳国际会展中心
publications, more than 350 consumer
magazines, 150 newspapers, 45 events, EVENT PRODUCER /MANAGER/
会展制作/经营商:
450+ web sites, and email newsletters, Company Name/公司名称: UBM China (Guangzhou) Co., Ltd 博闻（广州）展览有限公司,
databases, wireless and other advertiser- UBM China Ltd 博闻中国有限公司
supported media—as well as more than Address/地址: 17/F China Resources Building, 26 Harbour Road
2,600 advertiser and agency members. Wanchai, Hong Kong
香港湾仔港湾道 26 号华润大厦 17 层
Phone/电话: 852 2516 1657
Visit www.bpaww.com for the latest audit Website (Show)/会展网址: www.jewelleryNetAsia.com
reports, membership information and
REGISTRATION COMPANY/ Info Salons 澳龙信息科技（上海）有限公司
publishing and advertising industry news. 会展观众注册公司:
Phone/电话: 852 2572 5987
YEAR EVENT ESTABLISHED/创办时间: 2003
FREQUENCY/举办频率: Annual 一年一届
DATES OF NEXT EVENT/下届会展日期:
Conference/会议: March 2-5, 2011/2011 年 3 月 2-5 日
Exhibition/展览: March 2-5, 2011/2011 年 3 月 2-5 日
LOCATION/地点: Shenzhen Convention & Exhibition Center, Shenzhen, China
中国深圳国际会展中心
1. STATEMENT OF MARKET SERVED/服务市场描述:
CHINA INTERNATIONAL GOLD, JEWELLERY & GEM FAIR provides networking, sourcing and trading platforms for professionals in the industry of Gold, Jewellery and Gem.
Visitors are from Manufacturer/Supplier, Importer, Exporter, Wholesaler, Buying Agent, Retailer, Jewellery Designer, Department / Chain Store, Mail Order House / E-Tailer,
Gift Shop, Gem Laboratory / Gemmologist, Jewellery Trade Association, Private Jewellery Collector and Others allied to the field. Visitors also include public visitors who
have interest in the industry.
中国（深圳）国际黄金珠宝玉石展览会为来自黄金、珠宝和玉石行业的专业人士提供人际互联、资源汇集和贸易的平台。参观者的行业包括：制造商/供应商，进口
商，出口商，批发商，代理商，零售商，珠宝设计师，百货/连锁店，邮购公司/电子订购公司，礼品商店，宝石化验所/宝石专家，珠宝行业协会，私人珠宝首饰收
藏家。参观者也包括对行业感兴趣的公众观众。
2. STATEMENT OF VERIFICATION METHODOLOGY/观众出席确认方法描述:
All trade and public show visitors included in this Audit Report were verified as having actually attended the event. Pre-registrants were emailed a confirmation letter
with barcode. Either the confirmation email or the pre-registration number on the email should be offered onsite to get a badge. Onsite visitors were asked to fill out a
hard copy registration form. Once they are confirmed as from the gold, jewellery and gem related industry, a badge will be given. Public visitors without invitation from
organizer must buy ticket and provide contact information to get admission. Valid identification card or passport for both trade and public visitors must be presented
and checked.
本认证报告上之专业和公众观众已经确认确实出席了展会。预注册观众通过电子邮件收到带有条形码的确认信。持确认电子邮件或邮件中的预注册号码的预注册
者需要在现场提供以换取入场胸牌。现场注册观众需要填表。他们一经确认属于专业观众，将获取胸牌。未获主办方邀请的公众观众必须购票入场并提供联络方
式。无论是专业还是公众观众都需要提供有效的身份证明或者护照。
3. AUDITED VISITOR ANALYSIS/观众数据审核分析
Domestic Visitors International Visitors Subtotal Visitors
国内观众 国外观众 观众小计
Year
Event Non- Non-
Held Event Trade Trade Non-
会展 Location Trade 非专 Subtotal Trade 非专 Subtotal Trade Trade
年份 展馆 专业 % 业 % 小计 % 专业 % 业 % 小计 % 专业 % 非专业 %
Shenzhen 5,931 90.4 632 9.6
Convention
& Exhibition Total Visitors
Center, 观众总计
2010 4,151 63.3 632 9.6 4,783 72.9 1,780 27.1 - - 1,780 27.1
Shenzhen,
PRC
中国深圳 6,563
会展中心
3a. PUBLIC VISITOR DAILY VISITS/公众观众每日总访问量
Day 1 第一日 Day 2 第二日 Day 3 第三日 Day 4 第四日
Domestic 国内 1,222 1,939 1,635 928
International 国际 508 850 598 330
Daily Visit Totals/每日总访问量 1,730 2,789 2,233 1,258
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2. CHINA INTERNATIONAL GOLD, JEWELLERY & GEM FAIR 中国（深圳）国际黄金珠宝玉石展览会
3b. EXHIBITION SPACE DATA (SQUARE METER) /展览面积数据 (平方米)
Net Non-Paid Net Paid Exhibition Subtotal Net
Exhibition Space Space Exhibition Space Non-Exhibition Space Total Square Meters
净非付费展览面积 净付费展览面积 总净展览面积 非展览面积 总租用面积
Indoor Exhibition Space/室内面积 99.00 94.50 4,119.00 706.50 5,019.00
Outdoor Exhibition Space/室外面积 - - - - -
Subtotal Exhibition Space/展览面积小计 99.00 94.50 4,119.00 706.50 5,019.00
3c. EXHIBITING COMPANY - NATIONALITY & PAYMENT DATA/展商 – 国家及付费数据
Non-Paid Direct Paid Direct Exhibiting
Exhibiting Companies/ Companies/ 付费直接展 Subtotal Exhibiting Percent/
非付费直接展商 商 Companies/ 展商小计 国内国外展商比例
Domestic Exhibiting Companies 国内展商 10 221 231 82.5
International Exhibiting Companies 国外展商 3 46 49 17.5
Subtotal Exhibiting Companies 展商小计 13 267 Total Exhibiting Companies 展商总数
Percent Per Total 付费非付费展商比例 4.6 95.4 280
3d. EXHIBITING COMPANY – THEME COMPLIANT DATA/展商 – 是否符合会展主题
Number of Companies 展商数量 Percent 比例
Theme-Compliant Exhibiting Companies 符合会展主题的展商 280 100.0
Non Theme-Compliant Exhibiting Companies 不符合会展主题的展商 - -
Total Number of Exhibiting Companies 展商总计 280 100.0
4a. AUDITED GEOGRAPHICAL BREAKOUT OF VERIFIED DOMESTIC AND INTERNATIONAL VISITORS/确认出席观众地域分布数据
Mainland China 中国大陆 Trade 专业 Non-Trade 非专业 Total 总计 Percent 比例
NORTHEAST/东北
Heilongjiang/黑龙江 _________________________________________________ 30 - 30 0.5
Jilin/吉林 __________________________________________________________ 61 - 61 0.9
Liaoning/辽宁 ______________________________________________________ 75 - 75 1.1
NORTH CHINA/华北
Beijing/北京 ________________________________________________________ 104 - 104 1.6
Tianjin/天津 ________________________________________________________ 47 - 47 0.7
Hebei/河北 _________________________________________________________ 29 - 29 0.4
Inner Mongolia/内蒙古 _______________________________________________ 6 - 6 0.1
Shanxi/山西 ________________________________________________________ 18 - 18 0.3
NORTHWEST/西北
Gansu/甘肃 ________________________________________________________ 14 - 14 0.2
Ningxia/宁夏 _______________________________________________________ 2 - 2 0.0
Qinghai/青海 _______________________________________________________ 4 - 4 0.1
Shaanxi/陕西 ______________________________________________________ 35 - 35 0.5
Xinjiang/新疆 _______________________________________________________ 13 - 13 0.2
EAST CHINA/华东
Shanghai/上海 _____________________________________________________ 134 - 134 2.0
Anhui/安徽 ________________________________________________________ 27 - 27 0.4
Fujian/福建 ________________________________________________________ 75 - 75 1.1
Jiangsu/江苏 _______________________________________________________ 94 - 94 1.4
Jiangxi/江西 ________________________________________________________ 112 - 112 1.7
Shandong/山东 _____________________________________________________ 97 - 97 1.5
Zhejiang/浙江 ______________________________________________________ 129 - 129 2.0
CENTRAL SOUTH/中南
Guangdong/广东 ____________________________________________________ 2,592 - 2,592 39.5
Guangxi/广西 ______________________________________________________ 52 - 52 0.8
Hainan/海南 _______________________________________________________ 9 - 9 0.1
Henan/河南 ________________________________________________________ 62 - 62 0.9
Hubei/湖北 ________________________________________________________ 68 - 68 1.0
SOUTHWEST/西南
Chongqing/重庆 ____________________________________________________ 15 - 15 0.2
Guizhou/贵州 ______________________________________________________ 13 - 13 0.2
Sichuan/四川 ______________________________________________________ 105 - 105 1.6
Tibet/西藏 _________________________________________________________ 11 - 11 0.2
Total Mainland China Verified Visitors 中国大陆确认出席观众总计 4,143 - 4,143 63.1
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3. CHINA INTERNATIONAL GOLD, JEWELLERY & GEM FAIR 中国（深圳）国际黄金珠宝玉石展览会
4a. AUDITED GEOGRAPHICAL BREAKOUT OF VERIFIED DOMESTIC AND INTERNATIONAL VISITORS/确认出席观众地域分布数据 (Continued)
Country/Region 国家/地区 Trade 专业 Non-Trade 非专业 Total 总计 Percent 比例
ASIA/亚洲
Bangladesh/孟加拉 __________________________________________________ 2 - 2 -
Brunei/文莱 ________________________________________________________ 3 - 3 -
Hong Kong – SAR/中国香港 ___________________________________________ 572 - 572 8.7
India/印度 __________________________________________________________ 100 - 100 1.5
Indonesia/印度尼西亚________________________________________________ 57 - 57 0.9
Japan/日本 _________________________________________________________ 35 - 35 0.5
Korea Rep/韩国 _____________________________________________________ 38 - 38 0.6
Macau SAR/中国澳门 ________________________________________________ 2 - 2 -
Malaysia/马来西亚 __________________________________________________ 40 - 40 0.6
Pakistan/巴基斯坦___________________________________________________ 11 - 11 0.2
Philippines/菲律宾 ___________________________________________________ 30 - 30 0.5
Singapore/新加坡 ___________________________________________________ 35 - 35 0.5
Sri Lanka/斯里兰卡 __________________________________________________ 3 - 3 -
Taiwan/台湾 ________________________________________________________ 96 - 96 1.5
Thailand/泰国 ______________________________________________________ 52 - 52 0.8
Vietnam/越南 _______________________________________________________ 8 - 8 0.1
Sub-Total/小计 1,084 - 1,084 16.5
Other International Countries and Regions/
其他国际国家和地区
Algeria/阿尔及利亚 __________________________________________________ 1 - 1 -
Argentina/阿根廷 ____________________________________________________ 7 - 7 0.1
Australia/澳大利亚___________________________________________________ 43 - 43 0.7
Austria/奥地利 ______________________________________________________ 7 - 7 0.1
Bahrain/巴林 _______________________________________________________ 3 - 3 -
Belgium/土耳其 _____________________________________________________ 14 - 14 0.2
Brazil/巴西 _________________________________________________________ 9 - 9 0.1
Bulgaria/保加利亚 ___________________________________________________ 2 - 2 -
Canada/加拿大 _____________________________________________________ 25 - 25 0.4
Colombia/哥伦比亚 __________________________________________________ 1 - 1 -
Cuba/古巴__________________________________________________________ 1 - 1 -
Cyprus/塞浦路斯 ____________________________________________________ 2 - 2 -
Czech Republic/刚果共和国 ___________________________________________ 7 - 7 0.1
Ecuador/厄瓜多尔 ___________________________________________________ 2 - 2 -
Egypt/埃及 _________________________________________________________ 5 - 5 0.1
Estonia (Rep of)/爱沙尼亚_____________________________________________ 3 - 3 -
Finland/芬兰 ________________________________________________________ 4 - 4 0.1
France/法国 R ______________________________________________________ 26 - 26 0.4
French Polynsia/
法属波利尼西亚 _____________________________________________________ 2 - 2 -
Germany/德国 ______________________________________________________ 26 - 26 0.4
Greece/希腊 ________________________________________________________ 3 - 3 -
Honduras (Rep of)/
洪都拉斯共和国 _____________________________________________________ 3 - 3 -
Hungary/匈牙利 _____________________________________________________ 7 - 7 0.1
Iran/伊朗___________________________________________________________ 3 - 3 -
Israel/以色列 _______________________________________________________ 25 - 25 0.4
Italy/意大利 ________________________________________________________ 52 - 52 0.8
Jordan/约旦 ________________________________________________________ 5 - 5 0.1
Kenya/肯尼亚_______________________________________________________ 1 - 1 -
Kuwait/科威特 ______________________________________________________ 1 - 1 -
Latvia/拉特维亚 _____________________________________________________ 2 - 2 -
Lebanon/黎巴嫩_____________________________________________________ 3 - 3 -
Malta/马耳他 _______________________________________________________ 3 - 3 -
Mauritius/毛里求斯 __________________________________________________ 6 - 6 0.1
Mexico/墨西哥 ______________________________________________________ 9 - 9 0.1
Morocco/摩洛哥_____________________________________________________ 2 - 2 -
Myanmar (Union of)/缅甸 _____________________________________________ 3 - 3 -
Netherlands/荷兰____________________________________________________ 2 - 2 -
New Zealand/新西兰 _________________________________________________ 10 - 10 0.2
Nigeria/尼日利亚 ____________________________________________________ 1 - 1 -
Norway/挪威 ________________________________________________________ 5 - 5 0.1
Panama (Rep of)/
巴拿马共和国 _______________________________________________________ 6 - 6 0.1
Poland/波兰 ________________________________________________________ 9 - 9 0.1
Portugal/葡萄牙 _____________________________________________________ 4 - 4 0.1
Republic of Ireland/
爱尔兰共和国 _______________________________________________________ 2 - 2 -
Romania/罗马尼亚 __________________________________________________ 5 - 5 0.1
Russian Federation/
俄罗斯联邦共和国 ___________________________________________________ 52 - 52 0.8
Saudi Arabia/沙特阿拉伯 _____________________________________________ 15 - 15 0.2
South Africa(Rep of)/
南非共和国 _________________________________________________________ 12 - 12 0.2
Spain/西班牙 _______________________________________________________ 26 - 26 0.4
Sweden/瑞士 _______________________________________________________ 2 - 2 -
Switzerland/瑞典 ____________________________________________________ 7 - 7 0.1
Tunisia/突尼斯 ______________________________________________________ 2 - 2 -
Turkey/土耳其 ______________________________________________________ 27 - 27 0.4
United Kingdom/英国 ________________________________________________ 28 - 28 0.4
Ukraine/乌克兰 _____________________________________________________ 10 - 10 0.2
United Arab Emirates/
阿拉伯联合酋长国 ___________________________________________________ 5 - 5 0.1
Uruguay/乌拉圭 _____________________________________________________ 1 - 1 -
United States of America/美国 _________________________________________ 143 - 143 2.2
Venezuela/委内瑞拉 _________________________________________________ 1 - 1 -
Yemen (Rep of)/
也门共和国 EMEN ___________________________________________________ 1 - 1 -
Zambia/赞比亚______________________________________________________ 2 - 2 -
Sub-Total/小计 696 - 696 10.6
Total International Verified Visitors 国际确认出席观众总计 1,780 - 1,780 27.1
Country/Region Not Verified 国家/地区无法辨识 ___________________________ 8 632 640 9.8
Total Worldwide Visitors 全球确认出席观众总计 5,931 632 6,563 100.00
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4. CHINA INTERNATIONAL GOLD, JEWELLERY & GEM FAIR 中国（深圳）国际黄金珠宝玉石展览会
4b. AUDITED GEOGRAPHICAL BREAKOUT OF DOMESTIC AND INTERNATIONAL EXHIBITING COMPANIES/展商地域分布数据
Mainland China 中国大陆 Trade 专业 Non-Trade 非专业 Total 总计 Percent 比例
NORTHEAST/东北
Liaoning/辽宁 ________________________________________________ 2 - 2 0.7
NORTH CHINA/华北
Beijing/北京 _________________________________________________ 6 - 6 2.1
Tianjin/天津 _________________________________________________ 2 - 2 0.7
Hebei/河北 __________________________________________________ 1 - 1 0.4
NORTHWEST/西北
Xinjiang/新疆 _________________________________________________ 5 - 5 1.8
EAST CHINA/华东
Shanghai/上海 __________________________________________ 6 - 6 2.1
Fujian/福建 _____________________________________________ 4 - 4 1.4
Shandong/山东 __________________________________________ 2 - 2 0.7
Zhejiang/浙江 ___________________________________________ 5 - 5 1.8
CENTRAL SOUTH/中南
Guangdong/广东 ____________________________________________ 188 - 188 67.1
Guangxi/广西 _______________________________________________ 5 - 5 1.8
Henan/河南 ________________________________________________ 1 - 1 0.4
Hubei/湖北 _________________________________________________ 2 - 2 0.7
SOUTHWEST/西南
Yunnan/云南________________________________________________ 2 - 2 0.7
Total Mainland China Exhibiting Companies 中国大陆展商总计 231 - 231 82.5
Country/Region 国家/地区
ASIA/亚洲
Hong Kong – SAR/中国香港 27 - 27 9.6
Japan/日本 ___________________________________________________ 2 - 2 0.7
Philippines/菲律宾_____________________________________________ 1 - 1 0.4
Singapore/新加坡 _____________________________________________ - - - -
Sri Lanka/斯里兰卡 ____________________________________________ 1 - 1 0.4
Taiwan/台湾 __________________________________________________ 13 - 13 4.6
Sub-Total/小计 44 - 44 15.7
EUROPE/欧洲
Turkey/土耳其 ________________________________________________ 1 - 1 0.4
Sub-Total/小计 1 - 1 -
NORTH AMERICA/北美洲
United States/美国 ____________________________________________ 4 - 4 1.4
Sub-Total/小计 4 - 4 1.4
Total International Exhibiting Companies 国际展商小计 49 - 49 17.5
Total Worldwide Exhibiting Companies 全球展商总计 280 - 280 100.00
STATEMENT OF CERTIFICATION – AUDIT CONDUCTED BY BPA WORLDWIDE/BPA WORLDWIDE 会展数据审核确认声明
We have examined the attendee records of CHINA INTERNATIONAL GOLD, JEWELLERY & GEM FAIR for the date and location of the show/event as reported in
this BPA Attendance Audit Report. Our examination was made in accordance with generally accepted event auditing standards. The audit process includes pre-event
review of systems, on-site inspection, post event confirmations of attendance, examination of accounting records, and any other auditing procedures considered
necessary. Based on such examinations, the statements set forth in this report represent fairly and accurately, the total attendance of this event in conformance with
generally accepted event measurement principles. This audit report contains data that complies with requirements set forth by the Shenzhen Science & Technology,
Industry, Trade and Information Committee of the Shenzhen Municipal Government for approval to receive an exhibition subsidy by applicable exhibition organizers.
我们已经对本会展的出席者记录进行了审核。该会展举行于本 BPA 会展出席数据审核报告标明的日期和地点。我们的审核符合会展行业普遍认可的数据审核标准。
审核过程包括展前系统评估、现场检视、展后出席者回访确认测试、财务记录审核，以及其他我们认为有必要的审核程序。基于上述审核，本报告包含的各陈述公
允并准确地体现了该会展的出席状况，符合一般认可的会展数据测量原则。本报告包含的数据符合深圳市科技工贸和信息化委员会制定的审核要求，用于会展主办
方申请会展业资助资金。
BPA Worldwide
Beijing, China/中国北京
July 14, 2010/2010 年 7 月 14 日 TYPE/类型: Attendance Audit/会展出席数据审核
ID Number/报告序列号: E919X0M0
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