Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Google Analytics: Q&A

A Q&A session for accessing data on theeXtension

  • Loggen Sie sich ein, um Kommentare anzuzeigen.

  • Gehören Sie zu den Ersten, denen das gefällt!

Google Analytics: Q&A

  1. 1. Google Analytics: Q and A Ben MacNeill, eXtension ben.macneill@extension.org
  2. 2. Getting Access to GA• Join the eXtension Web Analytics community http://www.extension.org/people/communities/205• Youll need a Gmail address or an email associated with a Google account
  3. 3. “I know what search terms peopleuse to get to a specific page. Is thereway to get this information for agroup of pages?”
  4. 4. Breaking down the QuestionQ: How do we find a specific page?A: Look at “Top Content.” Use page filter.Q: Where are the search terms?A: Look at “Entrance Keywords.”Q: How do we get this for a group of pages?A: Create an Advanced Segment.
  5. 5. “How well is our CoP doingcompared to other content areason extension.org?”
  6. 6. Breaking down the QuestionQ: What does it mean to do well?A: Bounce rates? Time on Site? Loyalty? Pages/visit? Geography?Q: Does it make sense to compare to othercontent areas?A: Not sure. Probably more useful to comparewithin your own content.Q: How do you compare?A: Use multiple Advanced Segments.
  7. 7. “We track PDFs on the site.Is there any way to trackviews of these files?”
  8. 8. Breaking down the QuestionQ: How does GA track pages?A: With a javascript snippet added to each pageQ: How can you track files?A: Adding a js event to links. Appends“outgoing” to URL and saves as a page view.Q: How do you see the data?A: In a separate profile:“www.extension.org Outgoing links (not for total page views)”
  9. 9. Happy Analyzing!• Join the eXtension Web Analytics community http://www.extension.org/people/communities/205• Questions? Theres a group mail list or email me: • web-analytics@lists.extension.org • ben.macneill@extension.org