This document outlines a methodology for group brainstorming and idea generation. It proposes bringing together a group of 100 people to collectively develop ideas rather than relying on a single gifted individual. The methodology emphasizes making hypotheses rather than definitive answers, accepting all ideas without judgment, building on each other's ideas, and focusing on validating ideas rather than discussing or debating them. The goal is to leverage the combined brainpower and diverse perspectives of many individuals to arrive at innovative solutions.

1. "STARTUP
NOTE"�
S t a r t u p f o r a l l .
Personal
V e n t u r e C a p I t a l

2. " GRAND DESIGN "�
Current Picture
INPUT
Realization
OUTPUT
Problem-solving(Unconscious)Branding(Conscious level)Core
CORE
VALUE
(Do not change)
HOW
(Strength)
Where Social issues don’t exist
Status
quo
Issue
Ideal
Social
issues
WHY
(actual
experience)
(Status quo)
(Issue)
ISSUE
Root of the problem
VISION
Your ideology
Issue
SOCIAL
ISSUES
My perfect world
CONCEPT
Change the world
SO WHAT
(Revisit problems)
PRODUCT
(Visualization)
EXPRICENCE
PHILOSOPHY
NAGATIVE
POSITIVE
GOAL
(Absolute Value)
BRAND
LOGO
CI / VI
ITEM
POLICY
(Action Agenda)
MISSION
TOUCH POINT
EXPRINCENCE
ACTION
MIND
TOUCH POINT

3. 0)POLICY
/
RULES
0-­‐1.MIND
0-­‐2.WORD
0-­‐3.ACTION

4. 20
/
/
THEME
ACITON
by STARTUP NOTE�GOAL�
FEEDBACK�
[GOAL]
Instead of an epic idea by the gifted,
Let a group of 100
stroke their geniuses.
[CONCEPT]
100 brains = 1 Brain

5. 20
/
/
THEME
ACITON
by STARTUP NOTE�0.POLICY�
FEEDBACK�
1.Make a Hypothesis instead of an answer
2. Everyone is correct and wrong
3. The better the diversity, the better the
deed.

6. ×
20
/
/
THEME
ACITON
by STARTUP NOTE�0-1.RULES MIND�
FEEDBACK�
BAD
A Bor

7. ○
20
/
/
THEME
ACITON
by STARTUP NOTE�0-1.RULES MIND�
1. Quality over quantity
Create as many ideas as you can within a limited amount of time
FEEDBACK�
2. Deny nothing
Ideas are always correct. Donʼ’t be
judgmental based on what your
preference
A
B
C
D
E
3. Stack the idea
Freeload on ideas spawn by
others! Keep stacking them. A
'
B'
C'
D'
5. Choose your hypotheses
Select Hypothesis "hypothesis" that works for
you. Multiple ok.
4. Quantum Leap!
As long as you have the clear direction
You can leap as much as you like.
E'
V
N
L
R
Z

8. × ○
20
/
/
THEME
ACITON
by STARTUP NOTE�0-2.RULES WORD�
FEEDBACK�
-‐‑‒GOOD-‐‑‒ -‐‑‒BAD-‐‑‒
"Difficult"
"Impossible"
"Wrong"
"Different"
"You donʼ’t know that"
“You shouldnʼ’t say
that"
"I donʼ’t understand."
etc
"I like"
"I love~∼“
"I Agree"
"I think that~∼"
"I got it!"
"I noticed that~∼"
"It is best when~∼“
etc

9. 20
/
/
THEME
ACITON
by STARTUP NOTE�0-3. RULES-ACTION�
FEEDBACK�
Donʼ’tDiscussion
Then result
DO
Discussion
Hypothesis
Deliverable
Feedback
Then Result

10. [GOAL]
Instead of an epic idea by the gifted,
Let a group of 100 stroke their geniuses.
[POLICY]
1.Make a Hypothesis instead of an answer
2. Everyone is correct and wrong
3. The better the diversity, the better the deed.
[ROLES]
1. Quality over quantity
2. Deny nothing accept all
3. Stack ideas
4. Quantum leap is totally ok
5. Donʼ’t discuss, validate.
[GOAL]
Instead of an epic idea by the gifted,
Let a group of 100 stroke their geniuses.
[POLICY]
1.Make a Hypothesis instead of an answer
2. Everyone is correct and wrong
3. The better the diversity, the better the deed.
[ROLES]
1. Quality over quantity
2. Deny nothing accept all
3. Stack ideas
4. Quantum leap is totally ok
5. Donʼ’t discuss, validate.
[GOAL]
Instead of an epic idea by the gifted,
Let a group of 100 stroke their geniuses.
[POLICY]
1.Make a Hypothesis instead of an answer
2. Everyone is correct and wrong
3. The better the diversity, the better the deed.
[ROLES]
1. Quality over quantity
2. Deny nothing accept all
3. Stack ideas
4. Quantum leap is totally ok
5. Donʼ’t discuss, validate.
[GOAL]
Instead of an epic idea by the gifted,
Let a group of 100 stroke their geniuses.
[POLICY]
1.Make a Hypothesis instead of an answer
2. Everyone is correct and wrong
3. The better the diversity, the better the deed.
[ROLES]
1. Quality over quantity
2. Deny nothing accept all
3. Stack ideas
4. Quantum leap is totally ok
5. Donʼ’t discuss, validate.

11. FEEDBACK�
20
/
/
THEME
ACITON
by STARTUP NOTE�PROGRAM�
1.
Visualize
2.
UX
(Validate)
3.
1st Customer

12. 1)VISUAL
HACK
1-­‐1.
USER
EXPERIENCE
One-­‐2.
PROTOTYPE
One-­‐3.
PROMOTE�

13. 20
/
/
THEME
ACITON
by STARTUP NOTE�1-1.USER EXPERIENCE�
[WHAT
are
you
thinking]
[WHAT
are
you
feeling]
[WHAT
problem
do
you
have]
[What’s
your
best
outcome?]
[WHAT
are
you
doing]
VISUAL
IMAGE
FEEDBACK�
10
20
30
40
60
♀
♂
×
For
WHOM
WHEN
Where?
What time?
20
/
/

14. 20
/
/
THEME
ACITON
by STARTUP NOTE�1-1.USER EXPERIENCE�
For
WHOM
WHEN
Where?
TIME
What time?
VISUAL
IMAGE
FEEDBACK�
10
20
30
40
60
♀
♂
20
/
/
[WHAT
are
you
thinking]
[WHAT
are
you
feeling]
[WHAT
problem
do
you
have]
[What’s
the
best
possible
outcome?]
[WHAT
are
you
doing]

15. 20
/
/
THEME
ACITON
by STARTUP NOTE�1-2.MOOK (PRODUCT)�
4.
Service name
3.
Copy
2.
Core Value
1.
For
whom?
FUNCTION
VISUAL
IMAGE
EMOTION
PROBLEM
FEEDBACK�
10
20
30
40
60
♀
♂
Example1.
Application
Example2.
WEB
Example3.
Product

16. 20
/
/
THEME
ACITON
by STARTUP NOTE�1-2.MOOK (PRODUCT)�
4.
Service name
3.
Copy
2.
Core Value
1.
For
Whom?
FUNCTION
VISUAL
IMAGE
EMOTION
PROBLEM
FEEDBACK�
10
20
30
40
60
♀
♂
20
/
/

17. 20
/
/
THEME
ACITON
by STARTUP NOTE�1-3.PROMOTION�
WHAT· are
you
thinking?
I
wonder
if
there
is
any
useful
Info
or
something
WHAT· are
your
feelings?
WHAT
is
your
acXon
How
about
the
conversion?
■Touch points?
PC
VISUAL
IMAGE
FEEDBACK�
FUNCTION
EMOTION
PROBLEM
AD
10
20
30
40
60
♀
♂
Mainly
female
office
workers
Description
AR
app
for
business
people
At
an
office
For
whomM
WHEN
Where?
TIME
What time?
20
/
/

18. 20
/
/
THEME
ACITON
by STARTUP NOTE�1-3.PROMOTION�
What
are
you
thinking
WHAT·are
you
feeling?
WHAT
is
your
acXon
How
about
the
conversion?
Touch points?
VISUAL
IMAGE
FEEDBACK�
FUNCTION
EMOTION
PROBLEM
AD
10
20
30
40
60
♀
♂
For
whom
WHEN
Where?
TIME
What time?
20
/
/
YOUSER
BACKGRUND
PRODUCT
IMAGE
CAPTION

19. 20
/
/
THEME
ACITON
by STARTUP NOTE�1-Four.PRESS RELEASE�
FEEDBACK�
How
do
you
explain
How
others
think
To
Whom
For
WHOM
Who?
WHEN
Where?
TIME
What time?
20
/
/
· TITTLE
·COPY
·SUMMARY
·PROBLEM
·SOLUTION
PRESS RELEASE�
·COMMENT
·HOW
TO
·RESPONSE
·GOAL
BUZZ�
Why
What
are
you
thinking
WHAT·are
you
feeling?
WHAT
is
your
acXon
How
about
the
conversion?
Touch points?

20. by Innovation FrameWork�
2)USER’S
INSIGHT
2-­‐1.
SOCIAL
VALUE
2-­‐2.
USER
EXPECTATION�
3-­‐3.
PROMOTION�

21. 20
/
/
THEME
ACITON
by STARTUP NOTE�2-1.SOCIAL VALUE�Depth of
Issues
1.
FIRST
CUSTOMER
⑥
CUSTOMER
Opponent
of attributes
Of target
Attribute
PERSONAL
SOCIAL
$
LIKE
LOVE
Scale personal issue into the social issue
FEEDBACK�
WHY
WHY
WHY
Customer
segments
Unaware Social issues
2. Digging issues 5. The world without
issues
ISSUE
3. Root of the problem
LIFE
WHY
4. Reversal of values
NAGATIVE
POSITIVE
20
/
/

22. 20
/
/
THEME
ACITON
by STARTUP NOTE�2-1.SOCIAL VALUE�Depth of
Issues
1.
FIRST
CUSTOMER
⑥
CUSTOMER
Opponent
of attributes
Of target
Attribute
PERSONAL
SOCIAL
$
LIKE
LOVE
Scale personal issue into the social issue
FEEDBACK�
WHY
WHY
WHY
Customer
segments
Unaware Social issues
2. Digging issues 5. The world without issues
ISSUE
3. Root of the problem
LIFE
WHY
4. Reversal of values
NAGATIVE
POSITIVE
20
/
/
I donʼ’t want Hearing aid to be
seen
Hearing aid = disabled
Hearing aid =
disabled means
I am different
from others
Being different
=Negative
Look at me!
Hearing aid integrated
glasses
Hearing air = disability
=Original, Unique
Different
=Positive
・Male
・27 yo
・Professional Dancer
・Fashionable
・Fashion coordinator
・Fashion model
・Male
・27 yo
・Professional Dancer
・Fashionable
・Fashion coordinator
・Fashion model

23. 20
/
/
THEME
ACITON
by STARTUP NOTE�
2-Two.USER
MOTIVATION�
1.
For
WHOM
(TARGET)
2.
PROBLEM
♀
♂
10
20
30
40
60
5.
MOTIVATION
6.
PROMOTIN
JOB
3.
INSIGHT
(FOCUS:)
4.
SOLUTION
LEVEL.1:"WHY"
LEVEL.2:"WHY"
LEVEL.3:"WHY"
LEVEL.4:"WHY"
LEVEL.5:"WHY"
JOB

24. EXPECTED
VALUE
20
/
/
THEME
ACITON
by STARTUP NOTE�2-3.USER EXPECTATION�
For
WHOM
WHEN
When?
WHEN
Where?
TIME
What time?
FEEDBACK�
Resources
PERSONAL
VALUE
Deliverable
-­‐PRODUCT-­‐
-­‐EXPERIENCE-­‐
-­‐RESOURCE-­‐
CUSTOMER
MY
PERSONAL
VALUE
Resources
Deliverable
EXPECTED
VALUE
-­‐EXPECTATION-­‐
-­‐EXPECTATION-­‐
20
/
/

25. EXPECTED
VALUE
Experience
Feedback
Results
Close
deals
Income
20
/
/
THEME
ACITON
by STARTUP NOTE�2-3.USER EXPECTATION�
For
WHOM
WHEN
When?
WHEN
Where?
TIME
What time?
FEEDBACK�
Resources
-­‐ConsultaXon
-­‐IntroducXon
-­‐Proposal
-­‐ProduXon
PERSONAL
VALUE
Appreciate
Thankful
Really?
This
much?
I
need
to
pay
for
it
Deliverable
-­‐Minutes
-­‐Facebook
-­‐Proposal
-­‐Services
-­‐PRODUCT-­‐
-­‐EXPERIENCE-­‐
-­‐RESOURCE-­‐
CUSTOMER
MY
PERSONAL
VALUE
Appreciate
it
Connect
Business!
Resources
-­‐Individual
-­‐Corporate
Deliverable
-­‐Feedback
-­‐Results
-­‐Revenue
EXPECTED
VALUE
New
Info
Idea
NoTceable-­‐
something
Conversion
IntroducTon
Proposal
-­‐EXPECTATION-­‐
-­‐EXPECTATION-­‐
20
/
/

26. 3)SERVICES
2-­‐1.
SELF
MANAGMENT
2-­‐2.
CUSTOMER
VALUE�
3-­‐3.
PDC�

27. 20
/
/
THEME
ACITON
by STARTUP NOTE�3-1.WAY MANAGEMENT�
VISION
ACTION
MISSION
GOAL
POLICY
EXPERIENCE
OBJECTIVE
MIND
-­‐STATUS-­‐
-­‐COMMITTMENT-­‐
For
WHOM
PROBLEM
FEEDBACK�
20
/
/

28. 20
/
/
THEME
ACITON
by STARTUP NOTE�3-1.WAY MANAGEMENT�
VISION
Once
compleXng
the
objecXve,
what
impact
could
it
bring?
ACTION
Can
you
be
specific
what
you
are
doing?
MISSION
To do this, what the mission
Should
I sTck
with?
GOAL
Can
you
foresee
the
specific
images,
how
long
does
it
take
etc
POLICY
To do this, what
value
should
I
care
EXPERIENCE
Why
did
you
feel
this
way
OBJECTIVE
What
am
I
doing
this
for
MIND
What
do
I
have
in
my
mind
to
start
all
this
-­‐STATUS-­‐
-­‐COMMITTMENT-­‐
For
WHOM
To
whom
are
you
telling
your
story
PROBLEM
Are
there
people
with
same
issues?

29. 20
/
/
THEME
ACITON
by STARTUP NOTE�3-2.CUSTOMER VALUE�
Depth
of
issues
The
length
of
relaTvity
1.
PRODUCT
2.
CUSTOMER
Means
and
soluXons
you
can
offer
Value
they
expect
CUSTOMER
VALUE
¥
LIKE
LOVE
LIFE
POINT
Value
Pyramid
for
potenXal
business
building

30. 20
/
/
THEME
ACITON
by STARTUP NOTE�3-2.CUSTOMER VALUE�
Depth
of
issues
The
length
of
relaTvity
1.
PRODUCT
2.
CUSTOMER
Means
and
soluXons
you
can
offer
Value
they
expect
CUSTOMER
VALUE
¥
LIKE
LOVE
LIFE
POINT
Value
Pyramid
for
potenXal
business
building
ConsultaXon(1h)
IntroducXon
(30m)
Minutes
Planning(1h)
Proposal(3h)
EsXmate(1h)
Services
Hypothesis
then
Validate
Launching
new
service
UI/UX
Another
new
service
Growth
hack
New
info
Spark
Ideas,
awareness
Framework
and
producXon
-­‐Core
value
offered
cost-­‐benefit
performance
Business
development
Revenue
from
services
Releasing
services
Retaining
the
business
Service
growth
Company
management

31. 20
/
/
THEME
ACITON
�by STARTUP NOTE�3-3.USER EXPECTATION�
Manage
expectaTons
from
users
and
deliverable
processed
by
your
own
resources.
■FEEDBACK�
CUSTOMER
YOUR
OWN
$ Means Expectation Resources Time Deliver
able
Experi
ence
Expect
ation
Conversion KPI
$
1
2
3
4
5

32. 20
/
/
THEME
ACITON
�by STARTUP NOTE�3-3.USER EXPECTATION�
Manage
expectaTons
from
users
and
deliverable
processed
by
your
own
resources.
■FEEDBACK�
CUSTOMER
YOUR
OWN
$ Means Expectation Resources Time Deliver
able
Experi
ence
Expect
ation
Conversion KPI
$
1
No
MTG
ConsultaXon
Brainstorming
I
want
others
to
think
that
the
talk
about
the
idea
is
worthwhile
and
meaningful
My
own
Xme
1
hour
Including
travel
(3H)
Ideas
MTG
Brainstor
ming
New
Info
New
Idea
Explorer
new
business
No
2
No
IntroducXon
BoosXng
their
value
by
connecXng
My
own
Xme
10-­‐30
min
ConnecX
on
Facebook
,
Meetup
in
person
New
encounte
r
that
leads
to
business
New
lead
for
business
Maybe
3
NO
Social
networking
Others
should
know
about
this
guy
My
own
Xme
3-­‐10
min
Social
Shared
items,
Facebook
Link
It
got
shared,
It
got
a
lot
of
Likes
BoosXng
brand
and
popularit
y
New
lead
for
business
NO

33. 20
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THEME
ACITON
by STARTUP NOTE�2-3.USER EXPERIENCE�
PRODUCT
EXAMPLES
1.
PROBLEM
2.
SOLUTION
USEREXPERIENCE
MVP
FEEDBACK
1.
2.
3.
PROTOTYPE