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Unforgettable brands

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A brand is considered successful when it is desirable, distinctive, and credible in people’s minds. As the famous brand guru, Marty Neumeier, once said: “A brand is a person's gut feeling about a product, service or organization.”

In this session, I shared some great piece of advice that anyone can apply to create a competitive identity. I explored what great brands do to leave their mark on their industry, and finally analysed the essence of branding: develop a bond with your consumers.

Veröffentlicht in: Design

Unforgettable brands

  1. 1. UnfoRGETTABLE
 BRANDS @ChiaraAliottaThe basic principles of successful branding. INNER CIRCLE EXPERT SESSION
  2. 2. WHAT IS IT? A lot of people talk about it. Very few understand it. Everyone wants it.
  3. 3. BRANDINGemotional connection
  4. 4. The iconic bottle
  5. 5. The legendary advertising
  6. 6. The stylish pattern
  7. 7. DESIRABLE DISTINCTIVE CREDIBLE UNFORGETTABLE BRANDS ARE 7 PRINCIPLES 
 OF SUCCESSFUL BRANDING DIFFERENT STRONG CONSISTENT FOCUSED CREATIVE HUMAN COMMUNICATIVE
  8. 8. BE DIFFERENT Who are you? What do you do? Why does it matter? 7 PRINCIPLES 
 OF SUCCESSFUL BRANDING
  9. 9. BE STRONG Build a brand above the trends. 7 PRINCIPLES 
 OF SUCCESSFUL BRANDING
  10. 10. BE CONSISTENT Live up to your words. 7 PRINCIPLES 
 OF SUCCESSFUL BRANDING
  11. 11. BE FOCUSED Be irreplaceable in the mind of your customers. 7 PRINCIPLES 
 OF SUCCESSFUL BRANDING
  12. 12. BE CREATIVE Use design to drive innovation and create solutions. 7 PRINCIPLES 
 OF SUCCESSFUL BRANDING
  13. 13. BE HUMAN Match customers' unique values, motivations and needs. 7 PRINCIPLES 
 OF SUCCESSFUL BRANDING
  14. 14. BE COMMUNICATIVE Create new ways to experience your product or service. 7 PRINCIPLES 
 OF SUCCESSFUL BRANDING
  15. 15. DESIRABLE DISTINCTIVE CREDIBLE DIFFERENT CONSISTENT FOCUSED HUMAN COMMUNICATIVE STRONG CREATIVE DESIGN YOUR BRAND
 FOR SUCCESS AND GROWTH
  16. 16. THANK YOU! @ChiaraAliotta
 chiara@untilsunday.it
 www.untilsunday.it More information about Inner Circle membership: 
 http://www.pixproacademy.com/p/pixpro-inner-circle

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