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The Faultless Designer
the ability to create with more
MY ENDLESS RESEARCH
2008 2012 2019
to be continued…
2000
FEARLESS DOUBTLESS RESTLESS FAULTLESS
almost
MORE
CONFUSION FOCUS
INFORMATION MEANING
FRUSTRATION TIME
ERROR TRUST
NONSENSE EMOTION
categorise, organise and prioritise
LESS CONFUSION
MORE FOCUS
MARIE KONDO
Japanese organising consultant and author
LESS CONFUSION, MORE FOCUS
categorise, organise and prioritise
Spore Magazine Landing Page
Exclusive interviews (1 item)
Opinion papers (articles)
Spore Past issues (magazines)
Social media
Dossier (up to 4 news)
Latest news
Link to other publications
Press Reviews
Newsletter
Footer/Header

WIREFRAME FOR SPORE MAGAZINE
proposal A
Create some variations of wireframes 

that could be presented to the client.
WIREFRAME FOR SPORE MAGAZINE
proposal B
Wireframes ensure focus on content and 

interaction, instead of more emotional aspects.
spore.cta.int
SPORE MAGAZINE LANDING PAGE
part of the design for CTA website
appreciate white space
LESS INFORMATION
MORE MEANING
NATIONAL SEPTEMBER 11th MEMORIAL
New York City, USA
JOOMLA OFFICIAL LOGO
logo’s clear space
In design terms, white space can equal respect.
J AND BEYOND WEBSITE 2010
around the Joomla! world in 72 hours
jandbeyond.org
J AND BEYOND WEBSITE 2011
Joomla! and the Knights of Open Source
jandbeyond.org
Cramming a web page with 

content and huge text won’t deliver 

the experience your readers crave.
J AND BEYOND WEBSITE 2018
Jeder jeck is anders
jandbeyond.org
By increasing the amount of white space,
you naturally give each element 

its own dignity and meaning.
create enjoyable experiences
LESS FRUSTRATION
MORE TIME
VIEW FROM THE SEA
Ermoupolis, Syros
VALYS APP
Dashboard and UI cards
Always illustrate the perception of time.
Divide the amount of information 

needed into manageable chunks.
VALYS APP
Booking a ride
Divide the amount of information 

needed into manageable chunks.
VALYS APP
Booking a ride
VALYS APP
Booking a ride
Divide the amount of information 

needed into manageable chunks.
VALYS APP
Journey information
Reduce the amount of discomfort 

in complex tasks, and add the right amount 

of feedback to guide the user.
design for consistency
LESS ERROR
MORE TRUST
SUBWAY SIGN
New York City, USA
BUS DRIVER APP
design system
design with and for emotions
LESS NONSENSE
MORE CARE
MOUNT FUJI
Honshu, Japan
BUS DRIVER APP
Tracking button
Digital products, when created with love 

and respect, can shine with their very 

own life and light.
BUS DRIVER APP
Welcome message
Digital products, when created with love 

and respect, can shine with their very 

own life and light.
BUS DRIVER APP
Rewarding messages
Think about the user and their state of mind.
LESS CONFUSION IS
MORE FOCUS
LESS INFORMATION IS
MORE MEANING
LESS FRUSTRATION IS
MORE TIME
LESS ERRORS IS
MORE TRUST
LESS NONSENSE IS
MORE EMOTION
Simplicity is about subtracting the obvious 

and adding the meaningful.
John Maeda
THANK YOU!
@chiaraaliotta
www.untilsunday.it

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The Faultless Designer