Group Presentation on advertisement print media.

1. Print Media
Mass communication

2. Group Members:
 Faisal Ali 12024119-123
 M.Husnain Khurshid 12024119-109
 M. Aftab Liaqat 12024119-126

3. Content:
• History
• Definitions
• Advertising
• Media
• Print Media
• Classification
• Print
• Newspaper
• Magazines
• Brochures
• Place
• Billboards
• Transit
• Pros & Cons of Print Media Advertising

4. Key Terms:
• Advertisement
• A notice or announcement in a public medium promoting a
product, service or event.
• Media
• The main means of mass communication (Television,
Newspaper).
• Print Media
• It is a form of advertising which uses physically printed media,
such as magazines & newspapers etc.

5. History:
• Egyptians used papyrus to make sales messages and wall
posters.
• Lost and Found advertising on papyrus was common in Ancient
Greece and Ancient Rome.

6. Printing Press:
• In 1440, Printing Press was invented that saw
the birth of print advertising.
• With Johannes Gutenberg’s invention, print
advertising became an affordable & easy
means to get message known to a sizeable
segment of the population.

7. More on History:
• In 18th century, advertisement started to appear in weekly newspaper
in England.
• In 19th century, Thomas J. Barrett from London has been called
“Father of Modern Advertisement”, working for Pears soap company.
• He created an effective advertising campaign which involved the use
to slogans, images and phrases.
• One of his slogans “Good Morning. Have you used Pears soap?” was
famous.

8. Classification:
Print
Media
Print
• Newspapers
• Magazines
• Brochures
Place
• Billboards
• Transit

9. Print – Newspaper:

10. Print – Newspaper:
• When deciding upon a newspaper in which to advertise, there are
three physical criteria to consider:
• Distribution
• Size
• Audience
• Newspapers are either daily or weekly.
• Standard or tabloid size.
• Reach a large percentage of the reading public.

11. Types of Ads on Newspaper:
• Classified Ads

12. Types:
• Display Ads

13. Types:
• Pre-printed Inserts

14. Types:
• Business Card Ads

15. M.Husnain Khurshid
12024119-109

16. Print – Magazines:
• Magazines is the one of the most important and effective print
media of mass communication.
• There are huge number of magazines published in the world.

17. Print – Magazines:
• With magazines an advertiser can focus on a specific target audience.
• For the small business, magazines is big source because having huge
audience
• Magazines allow elaborate graphics and colors, which give advertisers
more creative options.
• In magazines advertisement can be explain and describe properly
about product.
• Like how the product works? How it benefits the consumer? Where it
can be purchased?

18. Types of Magazines:
• General Circulation Magazines
• Magazines that aim at larger audiences. E.g. News Magazines, digests etc.

19. Types of Magazines:
• Trade Magazines
• These contain advertising content centered on the industry.
• Whose target audience is people who work in a particular trade
or industry.

20. Print – Brochures:
• A brochure is an informative paper document
• Brochures are advertising pieces mainly used to introduce a company
or organization and inform about products and/or services to a target
audience.
• Varieties
• Folding
• Printing

21. Place – Billboards:

22. Place – Billboards:
• Large outdoor advertising structure
• Typically found in high-traffic areas such
as alongside busy roads.
• Billboards present large advertisements
to passing pedestrians and drivers.

23. Advantages of Billboards:
• People will see it easily.
• Customized Placement
• Low cost per exposure
• Billboards allow you reach more people faster and easier than any
other type of media.
• Billboards help increase your products awareness, and knowledge
which also increase your sales and profits.

24. Disadvantages of Billboards:
• Messages must be brief
• Location unavailability
• Visual pollution

25. Place – Transit:
• Transit advertising is advertising placed in or on modes of
public transportation or in public transportation areas.

26. Advantages of Transit:
• Using this method of advertising, ads can be placed anywhere from
on the sides of buses, trains and taxis.
• It is important because it can provide high visibility for your product
on a daily basis.
• Low Cost

27. Disadvantages of Transit:
• Limits in terms of message design. It is to be short.
• You may not have mass transit in your advertising area. E.g many
cities and towns don’t have subways or bus service.
• The weather could also destroy the advertisement.
• Cluttered environment

28. M. Aftab Liaqat
12024119-126

29. Is Print Dead?
• This is a question that has been buzzing around the marketing world since the
rapid surge of the Internet and social media.
• Many businesses have completely migrated their advertising efforts to the web
because of its cost effectiveness.
• Let’s take a closer look at print media and some Pros & Cons of it.

30. Why Print Media?
• The world today is defined by information. Whether it’s news,
opinions, interviews or advertising.
• Media determine our lives and we have become media ourselves.
• We distinguish between several different types of Print Media:
• Advertising in Newspapers
• In Magazines
• In Brochures
• In Billboards

31. Advantages of Print Media:
• Most important benefit of print media is tangibility.
• Among the reasons why many people prefer print is to do with the
feel of the paper, having it in their hands.
• In many ways, print is the ideal marketing medium.
• It’s available in both large and small numbers.
• It can be accessed easily and creative.
• Print media are a trusted source for news and other information and
consumers.

32. Continue…
• Readers have full attention for the content.
• More Engaging
• Newspapers and Newspapers are always in the eye
among the public.
• Print Media allow for unlimited exposure.
• Related reading
• Long life Span

33. Disadvantages of Print Media:
• The cost incurred can sometimes be expensive considering the
medium you choose.
• This medium may not always give you a wide reach.
• There is a limitation in terms of the kind of people who may actually
read your message.
• You may have to plan months in advance to advertise in print media.
• Advertisements may get lost in all the clutter of editorial and ads by
competitors.

34. Continue…
• Oftentimes newspapers won’t guarantee premium placement on any
given page.
• Ads can be expensive.
• Too Many Advertisement Boards.

35. Thank You…