Presented by Prof. Mark Gallian at the BBLA-NCLIS seminar for librarians held at the ICT Hall, Benguet State University Library, La Trinidad, Benguet. The objectives are 1) Introduce to the librarian desktop publishing and photoshop, 2) Develop in the librarians the skill of technological marketing, and 3) enable librarians for marketing Filipiniana materials.

1. PHOTOSHOP(MARKETING AND
ADVERTISING)
Mark Lee Galian

2. Objectives:
Establish understanding of Adobe
Photoshop
Identify role of Photoshop in Marketing
Manipulate editing Tools in
Photoshop(Workshop)
Create A Book Cover in

3. What is Photoshop?
A Photo Editor
Software
Example:
Adobe Photoshop
“Portable
Photoshop” Cs4.
-Cs6 Last Major
Release

4. Adobe Photoshop
- Basic Uses:
1. Restoring Old Photographs.

5. Adobe Photoshop
- Basic Uses:
2. Correcting Mistakes. – red eye removal
Or skin tone

6. Adobe Photoshop
- Basic Uses:
3. Turning a Photo Into a Work of Art.

7. Adobe Photoshop
- Basic Uses:
4. Combining
Pictures, Text,
and Graphics
to Make
Covers for
Books,
Reports and
CDs.

8. Adobe Photoshop
- Basic Uses:
5. Combining
Pictures to
Make the
Impossible
Possible.

9. Other Photoshop outputs:

10. Photoshop in Marketing
 Photoshop has changed the way in
which we look at and produce
photographs.
 You can not look at any magazine
cover or book covers without
wondering that Photoshop has
been utilized.

11. Photoshop in Marketing
 Graphic designing work is more in demand
and part of that is working with Photoshop.
 Whether it is making pictures for a website,
an advertising campaign or doing the
layout for a newspaper or a book cover,
Photoshop is employed in all these
industries.

12. Adobe Photoshop
Marketing
- Outputs: Book
Covers
-What makes a
book more
marketable?
- Appealing
BookCover

13. Enndd…. Thank u (^^,) Mwahh