Rather your a shopping mall, a independent retailer or kiosk you can use social media effectively to drive traffic and customers

1. Using Social
Media
Affectively
Making the shopping mall
part of the community

2. Being part of the community

3. • Have designated
hashtag for individual
malls
• Social media contests How to use social
with Facebook, Pinterest
and Twitter media
• Work with community
groups for ‘shopping It’s not just having content it’s
day’ fundraisers useful content that highlights
the stores at the individual
• Work with stores for
malls to draw people in to shop
events to cross market and spend money. Most
• Track special events at people use a variety of
the anchor and local programs to keep up with
stores to bring in traffic what’s going on from twitter to
• Work with restaurants to Facebook to word of mouth.
talk about special
menus or holiday events

4. Use high profile
events at anchor
stores
Target has capsule line with
Parabal Gurung (Treasure
Valley Mall)
Kohl’s has a designer
collaboration with Derek Lam
(Valley Mall)