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Andrew GoodwinDancing in the distraction factory(1992),[object Object]
1. Genre Characteristics,[object Object],Thefirst feature of a music videos is that the genre is demonstrated. (e.g. stage performance in rock video, dance routine for boy/girl pop band).  ,[object Object]
2. Lyrics and visuals.,[object Object],Thesecondfirst feature of a music videos  is that there is a relationship between lyrics and visuals.,[object Object], This could be graphic  graphic, strengthening or challenging towards the lyrics and visuals. ,[object Object]
3. Music and visuals.,[object Object],The third feature of a music video is that there is a relationship between music and visuals.,[object Object],This could also be graphic, strengthening or challenging towards the music and visuals.,[object Object]
4. Record label,[object Object],The fourth feature of a music video is the demands of the record label.,[object Object],These will include the need for lots of close ups of the artist. This is so that if the band/artist are new then the audience will be able to see who the artist is or who is in the band. ,[object Object],Or images of the band/artist could be their banding. ,[object Object]

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Andrew goodwin[1]

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