Social media is a partner, not a threat to email marketing because it provides new avenues for sharing and engaging customers and prospects.

1. Similarities of Email and Social Marketing
Social media is a partner, not a threat to email marketing because it provides new avenues for
sharing and engaging customers and prospects.

2. In both email and social marketing, Consumers subscribe with the intent of receiving updates from
the company.

3. In both email and social marketing, marketers create content updates to engage consumers over the
lifetime of their relationship with that brand.

4. In both email and social marketing, marketers use engaging content to motivate the user to take
some sort of action that benefits the marketer.

5. In both email and social marketing, marketers develop a unique personality to stand out from
competitors, and gain consumer attention

6. In both email and social marketing, consumers that subscribe to receive updates are entering into a
relationship with the brand that needs to be nurtured.

7. In both email and social marketing, The largest improvements in conversion events come from
creating better content

8. In both email and social marketing, attention is required, but not sufficient, for monetization.

9. In both email and social marketing, marketers create content with the express purpose of having
“pass-along value”.

10. Braj Mohan Chaturvedi comes with 14 years of corporate experience. In the past, he has
worked with Accenture, PepsiCo, Monster.com, ICFAI University Press, in the fields of
business development, account management, sales and marketing consulting, corporate
communication, content management, corporate sales, marketing and branding. He is a
social media enthusiast and market 2.0 experts. He is passionate about Social Media
Marketing and brings with him in-depth expertise in various facets of Social Media
Marketing. Before Co-founding Infidirect, he was the CEO of one of the youngest digital
agency. He is also a Co-founder of Mcounts, which is a consumer data company. He blogs at
braj.in and has written several articles on branding and marketing related issues for various
journals and business magazines published by ICFAI Press.
Ad-tech Company Email & Display Ad NetworkContent Marketing Creative AgencyDigital Evangelists
Braj Mohan Chaturvedi | M: +91 9900590943 | E: braj@braj.in | T: @chaturvedibraj