This document provides information on the benefits and statistics around using LinkedIn and Twitter for businesses. It outlines that LinkedIn is better for B2B lead generation and customer acquisition, with 45% of B2B companies gaining customers through LinkedIn versus 26% for B2C companies. Twitter is better for customer service, promotions, and brand visibility, with over 67% of users following brands and 20% of marketers generating leads or closing deals through Twitter. Case studies show a business growing to $5 million annual revenue through LinkedIn and Dell generating over $6.5 million in orders through Twitter customer interactions. Tips for using each platform effectively are also provided.

1. For Business

2. LinkedIn Demographics

3. Twitter Demographics

4. Benefits of LinkedIn for Businesses
• Networking
• Establish credibility
• Stay updated
• Promote your website
• Increased awareness
• Re-connect with business contacts you’ve lost
touch with

5. Benefits of Twitter for Businesses
• Extend customer service
• Catch problems early
• Run special deals/promotions
• Build your personal brand
• Find new business contacts
• Boost visibility on search engines

6. Benefits of LinkedIn: The Numbers
• 39% success rate for B2C in customer
acquisition vs. 61% success rate for B2B
• 45% of B2B companies have gained a
customer vs. 26 % of B2C companies

7. Benefits of Twitter: The Numbers
• Over 67% of users are following their favorite
brands
• 34% of marketers have generated leads and
20% have closed deals
• B2B companies are more likely to use Twitter
than B2C companies - 75% vs. 49%

8. LinkedIn Business Case Study
• James Filbird, owner of JMF International
Trade Group, used LinkedIn to grow his
company to $5 million in annual revenue and
finds 75 percent of his business via LinkedIn.

9. Twitter Business Case Study
• Dell Inc. (the third-largest maker of PCs)
• Twitter helped generate more than
$6.5 million in orders for PCs, accessories and
software via direct customer interaction over
two years.

10. Tips for LinkedIn
1. COMPLETE Your Profile
2. Join Groups
3. Make Connections
4. SEO Yourself
5. Remain Active

11. Tips for Twitter
1. Make Tweeting a Daily Habit
2. Tweet Valuable Content
3. Reciprocity is Key
4. Timing is Important
5. Personalize Your Brand