The document provides 15 tips for using social media to market a business. It recommends identifying the top 3 social networks for the business, using location-based features, starting a blog, developing compelling content, using social media for two-way communication, incentivizing bloggers, routinely posting updates, tagging content, linking all social media profiles, and integrating social media addresses on all marketing collateral. The overall tips suggest fully utilizing social networks and their features to engage customers and promote the business.

1. Jonnice Slaughter
•Publicist
•Marketing Consultant
•Social Media Strategist
•Blogger

2. •MUSIC
•TV/ FILM
•EVENTS & AWARD SHOWS
• RESTAURANTS
• RETAIL / CONSUMER
• CELEBRITIES / PUBLIC FIGURES
• FAITH-BASED & NON-PROFITS
•SOCIAL MEDIA CONSULTING
•DIGITAL BRANDING
•BLOGGER RELATIONS
•SPEAKING ENGAGEMENTS
•SOCIAL MEDIA CAMPAIGN STRATEGY
ENTERTAINMENT PUBLICISTS &
PRESS EVENT CALENDAR
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BLOGS

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15 Tips for Marketing Your
Business Using Social Media

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1. Identify the at least 3 social networks that
would best benefit your business.

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Foursquare & Gowalla = location-based
Facebook, Twitter, Flickr, Linked-In = offer
location-based features.
2. Take advantage of location-based features
and networks

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• Blogs, photo image hosting sites, Facebook,
Twitter and many other social networks can
be used to distribute news, announcements
and promotions
• Eliminate or reduce the clutter in your target
audiences email in-box by encouraging them
to join/ follow your social network profile.
3. Email Marketing Alternative

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The most popular networks are
Facebook, Flickr, Twitter, and
Youtube.
4. Survey your customers/ clients to
determine the best networks to maintain a
presence.

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Example: Businesses should have a
professional Facebook fan page instead of a
personal profile page.
Facebook Fan pages can be customized to
mirror the design and look of your
website….creating continuity for your brand.
5. Make sure your business/ brand is abiding
by the Terms & Conditions of each social
network where you have a presence.

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6. Consider starting a blog for your business.
See Nike.com

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Examples of content:
• Photos
• Videos
• Audio
• Press clips
• And more
7. Take a critical inspection of your business
to uncover sources for compelling social
media content to engage your target
consumer.

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• Invite feedback on your business or product
• Use positive reinforcement when you receive
favorable reviews or customer experiences.
• People, today, are more likely to recap their
experiences (good or bad) on social networks
instead of completing a comment card or a
comment form online.
8. Use social media as a 2-way
communication platform to connect with
customers.

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9. Create separate promotions that are
exclusive to each individual social network.
Example:
Krispy Kreme’s Promotion on National Donut Day

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• Offer free products/
services to bloggers
to post reviews on
their blog.
• Research the
blogger / affiliate
networks that will
pair you with
bloggers .
10. Incentivize bloggers to create reviews and
positive publicity

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• Blog posts can be scheduled
• Consider programming your updates (weekly
recaps, quote of the day/week, FAQs,
customer feedback, current events relative to
your industry, etc.)
• Invite others to become guest bloggers on
your site.
11. Develop a routine for posting so that you
never get behind on updating your social
networks.

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12. Save time by using desktop and online
social networks that will update multiple
sites at once. (Hootsuite, Tweetdeck, etc)

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• Post logos with links prominently on the first
page/ top-loading page of your site.
• Post addresses on business cards, flyers,
print advertisements, etc.
• Post logos and addresses in visible, high-
traffic areas at your business (lobby/ waiting
area, reception desk, bathrooms, etc.)
13. Add your social network addresses to all
of your Marketing collateral and anywhere
that you have an online presence.

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• Tag – customers/ clients in photos and
comments (Facebook, Flickr)
• Tag blog posts with the best keyword to
describe your blog post topic
• Use #hashtags to create branding campaigns,
index conversations and to identify your target
consumer (example: Twitter, #FollowFriday,
#MusicMonday, #Help4Haiti)
14. Learn how to tag in order to increase your
messages and branding goals.

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Most social networks now offer expanded
profiles that let you add the URLs of your
other networks, like LinkedIn, Twitter,
Facebook, Flickr, Google Buzz, Youtube,
Ustream, Vimeo, Foursquare, Gowalla, 12
seconds, Blogger, Wordpress, Tumblr, Bliptv,
Digg, StumbleUpon, and more.
15. Link all of your social networks together
to increase exposure and traffic.

20. • Email: jslaughter@chatterboxpublicity.com
• Twitter: @chatterboxpr
• Websites: www.ChatterBoxPublicity.com,
www.ChatterBoxAgency.com
• Slides: http://www.slideshare.net/chatterboxpr
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