Top 3 online reputation management strategies

1. Top 3 Online Reputation Management Strategies
You had to create a business plan before starting your business, right?
And that meant outlining strategies for growing your business. There is no
doubt that business marketing was somewhere on that list . . . and in this
day and age, you simply cannot ignore the Internet when marketing your
business. One thing you might not have thought of is the need to protect
and grow your online presence. Your business’ online reputation can go a
long way in determining the success of your business, and so you must be
proactive about creating the reputation you want – and that, too, requires
strategizing. Where do you begin? Here are the top three online
reputation management strategies:
Use the right tools. There is perhaps no reputation management strategy
than prevention, and a very powerful way to nip detrimental gossip in the
bud is to monitor the web closely for anything and everything people are
saying about your business. There are a number of tools out there that
exist to help you monitor your online reputation. No one tool can monitor
every online outlet. You should therefore make use of social media
tracking tools like Hootsuite and Socialmention, as well as web monitoring
tools like Google Alerts and blog monitoring tools like BlogPulse.
Identify the influencers. Influencers are big names that have a strong pull
in the virtual realm. They may be celebrity endorsers with huge Twitter
followings, popular bloggers, or industry experts with major websites. Use
your monitoring tools to identify who the influencers are when it comes to
your online reputation. Then take good care of those influencers. How do
you do this? Make them privy to interesting information about your
business before anyone else, so they can break the news, or allow them to
provide their followers with your products at a discount (or for a
commission). It’s a “you pat my back, I’ll pat yours” kind of world, so be
creative.
Ask for reviews. Customer reviews are one of the best ways you can
garner attention from new customers, and grow the loyalty of existing

2. customers. Ask your satisfied customers to post reviews on review sites
like Yelp, Bing, Foursquare, and Google Places.
Online reputation management is a complex process, but it is also
tantamount to your business success. To make the most of your online
reputation, you may want to enlist the help of qualified and competent
professionals like us, Social Sinergy. We can be reached by phone, at 702-
530-3881, or by email: Adam@SocialSinergy.com.
Check out more information on reputation marketing at the site
below;
Reputation Marketing