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Facebook F8 Seoul

         charsyam@naver.com
What
     is
Facebook F8
Facebook F8
        Facebook
        Developer
       Conference
행사 목적
행사 목적

  페이스북 플랫폼을 이
  용한 개발 활성화!
행사 목적

  Open Graph 소개
Open Graph
WHY?
Open Graph
Before
All is Same!!!
Before
All is Same!!!
Focus on Data!
Before
        All is Same!!!
        Focus on Data!
I Need ??? Data(Direct Question)
Before
        All is Same!!!
        Focus on Data!
I Need ??? Data(Direct Question)
  I already Know What I want
Newsfeed & Social Media
Not Direct Question!
  What did you do yesterday?

                  I Listened to Music!
Facebook
Facebook


     Login
Example
Facebook Photo
Before
Before
They Focus on
  Function
Before
    They Focus on
      Function
Filter1   Filter2   Like PhotoShop
Facebook
           Focus on
            Sharing
Only Tag       Relationship
Example
Social Games
Before
Before
They Focus on
Graphic/SOUND
Facebook
    Focus on
User Interaction
      Relationship
Zynga


    A day
Zynga


  Developed
Open Graph
    1. Your Actions
    2. Frictionless
       Sharing
    3. Single API
Open Graph
    Your Actions
 Verb        Object
Open Graph
      Your Actions
  Verb       Object
 Listen       Music
Open Graph
      Your Actions
  Verb       Object
 Listen       Music
 Read         Book
Define
Verbs and Objects
Open Graph
    Frictionless Sharing

     Update Action
Open Graph
         Frictionless Sharing

 Update Action
                  Update Timeline
Open Graph
        Single API
Post Once
Open Graph
        Single API
Post Once

            Update Evey Social Channel
1. User takes an action in the app, such as "cook" a "recipe"
2. App calls a Graph API /me/action:object=Object_URL
3. Facebook will crawl the object URL, read its meta tags and
connects the object to the user's Graph via the action.
WHY?
Open Graph
Facebook
   wants
Users Every
Information
It makes
 Perfect
Targeting
 For Ads
RESOURCE

http://developers.facebook.com
Thank You!

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