Back in 2006 when Twitter launched people didn't know what hash tags were, or in 2004 when Facebook launched, fan pages didn't exist!. Since then technology has moved on. Learn the latest trends in social media, from Like gating on Facebook to Market research.

1. Turbo Charging Your
Social media
Email: charlotte@optimumexposure.co.uk
Web: www.optimumexposure.co.uk
Blog: www.charlottebritton.co.uk
LinkedIn: http://www.linkedin.com/in/charlottebritton
Twitter: http://twitter.com/charlottebritto

2. A little Bit About me
42.6% of UK consumers buy something
online at least once a week

3. I was on the team that launched
ASDA Internet shopping in 1998…….
42.6% of UK consumers buy something
online at least once a week

4. Which is around the time #Google
launched…
42.6% of UK consumers buy something
online at least once a week

5. When people
actually used
Ask Jeeves….
42.6% of UK consumers buy something
online at least once a week

6. And Yahoo
was more
of a directory..
42.6% of UK consumers buy something
online at least once a week

7. #thingshavechanged!
42.6% of UK consumers buy something
online at least once a week

8. In 2004 Facebook launched
42.6% of UK consumers buy something
online at least once a week

9. and in 2006 Twitter launched
42.6% of UK consumers buy something
online at least once a week

10. #people didn’t know what #hash tags
were
42.6% of or
#how to set up a Facebook fan page

11. 42.6% of UK consumers buy something
online at least once a week

12. Buying Process is Changing
42.6% of UK consumers buy something
online at least once a week
• 85% users found information through search engines
• 15% of social media users are more inclined to buy from brands
that advertise in social media;
• 25% Facebook users who “Like” a brand on Facebook want to
receive discounts and promotions
• Recommendations from friends or family is the single most
important factor in the choice of website to buy from, with 71%
giving this reason.
Source: e-consultancy.com

13. So How Turbo Charge Social Media?

14. #1 Dynamic Customer Journey
42.6% of UK consumers buy something
online at least once a week
Source: http://www.dutchcowboys.nl/events/25192

15. • Awareness – getting attention, using Twitter /
blogging / Facebook etc as a means of doing that
• Evaluation – compare product with competitors.
Reviews & customer engagement key. Might as
followers what they think
• Purchase – Buys product has most confidence in
• Advocate – positive experience -> leaves review /
recommendations
#1 Dynamic Customer Journey

16. • Decision makers no longer want to talk to sales
until they are 60-70% down the decision cycle.
• 90% of all purchases are researched online
• Purchasing process has fundamentally changed,
so you need to create your optimum marketing mix
• Need to blend online and offline marketing to
generate awareness of brand
What are the Implications?

17. Online Credibility & Social Selling
This isn't new - the main way
People work out whether to trade
with people on Ebay is through
Their personal recommendations
& reputation score.

18. Online Credibility & Social Selling
People use the Internet to find out whether they should
trust somebody to do business with or buy a product
from
When people want to do business with you, they will
check the web to search for 'red flags' or for
information to help them understand you better.

19. #align social with #business goals
and
customer buying process
What are the Implications?

20. #2 Social Selling

21. #2 Social Selling
Social Representation
• Buyers are researching your company & sales people
• What do there online profiles look like?
• Do you have a presence where your customers are?
• Are they consistent, approachable, reflect the brand values
of the company?
Search
• Where do customers go to gather information – which
sites?
• Can you leverage this information

22. Develop #tone of voice
and
content that drives #socialselling
What are the Implications?

23. Are you Still with me?

24. #3 Metrics + tracking
• Google analytics can track social interactions

25. #3 Metrics + tracking
• Google analytics can track social actions (number shares, +1,
tweets) can help prioritise position of buttons + which
buttons

26. #3 Metrics + tracking
• Google analytics can track social actions (number shares,
+1, tweets) can help prioritise position of buttons + which
buttons

27. Are you #keeping up?

28. #4 Combine Your Channels

29. #4 Combine Your Channels

30. #4 Market Research

31. #4 Market Research

32. #5 Infographics

33. #5 Infographics

34. #5 Infographics
Good for sharing #data
And
creating the #buzz

35. #6 Like Gating on Facebook

36. #6 Competitions

37. #6 Competitions

38. #How am I doing?

39. #7 Blogger Outreach

40. #8 Webinars

41. #8 Webinars

42. #8 Webinars

43. #8 Webinars

44. #8 Webinars
Recording #webinars
develops
content for website

45. we’re almost there….

46. #9 Build Engagement

47. #9 Build Engagement

48. #9 Build Engagement

49. #9 Build Engagement

50. #9 Build Engagement

51. It’s more about building a community

52. #9 Engagement
Develop ways to #engage
with your audience

53. #10 Boosts SEO

54. #10 Boosts SEO

57. Email: charlotte@optimumexposure.co.uk
Web: www.optimumexposure.co.uk
Blog: www.charlottebritton.co.uk
LinkedIn: http://www.linkedin.com/in/charlottebritton
Twitter: http://twitter.com/charlottebritto