1. PERSONAL BRAND EXPLORATION
Charlize Pizarro
Project & Portfolio I: Week 1
September, 2023

2. My name is Charlize Leann Pizarro Navarro. I
am someone who comes from a very
hardworking family who has gone through many
hurdles that have shaped me to be the
compassionate, empathetic person I am today. I
often put others first before myself. I strive to
build a comfortable life for myself and my family
and I thrive off of learning new things and
exploring new opportunities. My hope is to grow
into someone that other people can rely on and
look up to.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Graphic Designer
• Web Developer
BRAND ARCHETYPE – My brand
encompasses the Everyman
archetype. My goal is to make sure
my brand caters to inclusivity. I want
to create a space for everyone and
anyone to feel like they belong.
Marketing for the Beauty Industry

4. [Recruiters]
TARGET AUDIENCE
Zena Srivatsa Arnold
Outreach Plan:
• I will prepare a presentation before I meet her, with my
skills, past experience, and credentials.
• I’m hoping to reach out through connections or
messaging their LinkedIn.
• I still have a lot of experience to gain before making
contact with her. I’d like to leave a good impression
before making contact with her. It may take a year or
longer.
PROFILE
PICTURE Chief Marketing Officer at
Sephora
Suzan Olander
Outreach Plan:
• I will update my resume and LinkedIn profile to include
skills and experiences related to this field.
• I will reach out to them via their professional email first
to make an impression.
• After making that initial impression, I will follow up
within the year to establish rapport.
Marketing Manager at Ulta
Beauty
Melba Tellez
Outreach Plan:
• As a fellow Latina, id like to do more research into her
life and how she ended up working at Google.
• Im going to appeal to us having a similar experience as
Latina’s and reach out via her Instagram to introduce
myself.
• I’ll follow up within the year to build rapport.
PROFILE
PICTURE Product Marketing Manager
at Google

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Internship catered to my major of marketing.
‣ I will increase my online presence by building my LinkedIn and
create connections with professionals in my field of study to
find a suitable internship.
Mid Term: (2029)
• Continue gaining experience at current marketing and seo company.
Work at the job where I interned.
‣ By this time, I will have started working at my preferred
company within the beauty industry. From here on out, my
focus is building rapport and experience within the field to
move onto bigger and better things. I’ll also use social media
to my advantage, making posts frequently to build connections
with not only my coworkers, but also a community of people.
Long Term: (2035)
• Move oversees and work remotely for Sephora, Ulta beauty, or
Google corporate until I find a job at the country where I will live.
‣ In 2034, I will begin my research to move oversees and
continue my work. My dream has always been to live in Japan
and/or South Korea and continue my work there. Through
brand exposure and the connections I have made, I will look
into prominent beauty companies in these countries and begin
my work to establish myself there.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Customer Relationship Management
Software
Novice / Adept / Expert
Bilingual Novice / Adept / Expert
Active Listening Novice / Adept / Expert
CRM Software
SOFT
HARD
Novice / Adept / Expert
Graphics or Photo Imaging Software Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Strong Communication Novice / Adept / Expert

7. I help minorities feel beautiful by reflecting
on the qualities that make them unique.
PROMISE

8. CREDENTIALS
Work Experience:
• I’ve worked at a marketing and SEO
company. I have experience with
Salesforce, which is a Customer
Relationship Management software.
Education:
• Associates Degree from Seminole State
Collage. Graduated in 2021.
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
Awards:
• At my current company, I have won
employee of the month for my
outstanding efforts in providing quality
customer service.

9. COMPETITION
Andrea Santiago Lopez
Industry Experience:
• Social media specialist
• Hair and Makeup Artist
• Visual Merchandiser
Education:
• Bachelor’s degree in marketing in Full Sail University.
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Merchandise Planning – Visual merchandiser at
Billabong
• Communication - Visual merchandiser at Billabong
• Teamwork - Visual merchandiser at Billabong
Charlize Pizarro
Overall Online Presence:
• No connections, Her banner image and LinkedIn are
customized. Her headshot is very professional and she
is active on other social media platforms.
• Grade: Superior?, 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Account Manager at a digital
marketing and seo company.
• Customer Service at PNC bank.
Education:
• Associates Degree in General Studies from Seminole
State College.
• Bachelor’s Degree in Digital Marketing from Full Sail
University
Leadership Experience:
• Head of the Spanish department at marketing
company.
Skills and Proficiencies:
• Customer Relationship Management- Salesforce
• Bilingual
• Adobe Systems Creative cloud
Overall Online Presence:
• My overall online presence is nonexistent. LinkedIn
profile is not fully set, so I don’t have a banner,
connections, etc.
• Grade: Poor 20 out of 100

10. COMPETITION
Lisette Berumen
Noteworthy Experience:
• Marketing Manager at Intcomex
• Senior Field Marketing Manager at Entrust
Charlize Pizarro
HEADSHOT HEADSHOT
Industry Experience:
• Marketing manager
Education:
• EAE Business School
• Universidad Iberoamericana, Ciudad de Mexico
Skills and Proficiencies:
• Solution Oriented - Recharge
• Communication- Recharge
• Organization Skills- Recharge
Overall Online Presence:
• 500+ connections. Their whole LinkedIn profile is
customized, including the banner image. Headshot is
very professional. She is active on other social media.
• Grade: Superior 100 out of 100
Industry Experience:
• Account Manager at a digital
marketing and seo company.
• Customer Service at PNC bank.
Education:
• Associates Degree in General Studies from Seminole
State College.
• Bachelor’s Degree in Digital Marketing from Full Sail
University
Leadership Experience:
• Head of the Spanish department at marketing
company.
Skills and Proficiencies:
• Customer Relationship Management- Salesforce
• Bilingual
• Adobe Systems Creative cloud
Overall Online Presence:
• My overall online presence is nonexistent. LinkedIn
profile is not fully set, so I don’t have a banner,
connections, etc.
• Grade: Poor 20 out of 100

11. BRAND POSITION
For recruiters who need a marketing manager I
provide excellent quality of work and connections
with clients because I have a vast amount of
knowledge and experience in the marketing field.
“HARWORKER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Digital Summit Deep Dive
‣ Chicago, IL on October 4-5
• Digital Marketing World Forum
‣ Miami Beach, FL on Sept. 14-15
• Starting and Building a Career in UX Design
‣ BrainStation, Miami, FL on September 14.
Digital Marketing
• Primary Content: I would love to publish TikTok’s on how
beauty brands use archetypes to market to their customers.
• Primary Tools: TikTok is the biggest platform where I will
focus sharing my work. Another one I’d also focus on is
Instagram.
• Website: I will use it to build more connections with people in
the field that I wish to work at, or create connections with
people who are in the same school as me looking to join the
same field.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would love to work with someone who has either
worked or interned where I’d like to work. My top
choices are Sephora, Ulta Beauty, or Google. I’d like to
establish this relationship around May of 2024.
Formal Education
• Associates Degree from Seminole State College,
graduated 2021.
• Bachelor’s in Digital Marketing, graduating in 2024.
Technical Skills
• Computer Aided design CAD software- Bentley
Microstation, January 2024
• Learn video creations and editing software- Adobe After
Effects, February 2024
• Learn web platform development softwares- Javascript,
April 2024
Soft Skills
• Enhance communication skills- December 2023
• Establish Interpersonal relationships- December 2023
• Learn Microsoft Excel- February 2023

14. Charlize Pizarro
You know how many beauty companies often fail to cater towards minority
groups? Well, what I do is research how we can create a space where they
feel seen and create products that will fit everyone so that this will no longer
happen. In fact, I’ve done research on how influential the 50 shades of
foundation released by Fenty Beauty were to the beauty community and
how many people finally felt that they mattered in the beauty industry, so I’m
confident that I can implement this research to upcoming beauty companies.
Picture of You
Goes Here

15. REFERENCES
15-1254.00 - web developers. O*NET OnLine. (n.d.-a).
https://www.onetonline.org/link/summary/15-1254.00
27-1024.00 - graphic designers. O*NET OnLine. (n.d.-b).
https://www.onetonline.org/link/summary/27-1024.00
Digital Summit. (2023, June 12). https://digitalsummit.com/conferences/chicago-
2023
Elson, S. (2023, May 5). Sephora US appoints new chief marketing officer. The
Business of Fashion. https://www.businessoffashion.com/news/beauty/sephora-
us-appoints-new-chief-marketing-
officer/#:~:text=Srivatsa%20Arnold%20previously%20held%20senior,and%20Kim
berly%2DClark.
Lisette Berumen, MBA | linkedin. (n.d.-a). https://www.linkedin.com/in/lisette-
berumen-mba-679384
Melba tellez | linkedin. (n.d.-b). https://www.linkedin.com/in/melba-tellez
Suzan Olander - Marketing manager - ulta beauty | linkedin. (n.d.-c).
https://www.linkedin.com/in/suzan-olander-01a605226